Attractions industry news
12 Jun 2013
UK holidaymakers spending £27bn on travelling over the summer
People above the age of 25 in the UK are predicted to spend £27bn (US$42.3bn, €31.7bn) on hotel stays this summer in England or further abroad.
According to a survey conducted by online hotel rate aggregator roomkey.com, the average traveller books 10 room nights during the main summer holiday period and of those people nearly three-quarters (74 per cent) said price would drive their decision into choosing a hotel, while more than half (52 per cent) said that available facilities would play a significant role in their decision.
Taking it easy is the big holiday plan for the summer as 68 per cent of those surveyed said they planned to relax on a beach, island or spa.
Those from the UK who are planning to stay in a hotel between May and August are expected, on average, to spend £1,116 (USD1,749, €1,313) which translates to an estimated national spend of £27bn.
The survey, conducted online, was made up of 1,000 UK travellers over the age of 25, who had travelled two or more nights in the past six months and were planning to travel again this summer.
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