ALVA Events

Membership and Friends' Scheme Managers' forum

14 April 2015

Royal Academy

Burlington House, Piccadilly, London
London
W1J 0BD
UK


ALVA Membership and Friends' Schemes Managers' Forum,
12.30pm - 4.30pm, Tuesday 14th April 2015,
At the Royal Academy, Burlington House, Piccadilly, London W1J 0BD.
(The nearest tube stations are Green Park or Piccadilly).

12.30pm Registration

1pm Overview: Bernard Donoghue, Director, ALVA

Latest visitor numbers, trends and insights

1.30pm Presentation from Laura Payne, Managing Director, Purple Seven
'Knowing your visitors and your friends better'.

2pm Presentation from the National Gallery; creating and launching a membership scheme for the first time

2.20pm Coffee Break.

2.50pm Presentation from Matthew Lagden, Director of Development, St Paul's Cathedral; renewing the Friends scheme.

3.10pm Presentation from Shakespeare's Globe; how our Friends scheme works

3.30pm Presentation from Stephanie Hendley, Head of Marketing, Blenheim Palace; annual passes and their impact on repeat visits and secondary spend

3.50pm Presentation from outside our sector: Ali Lucas, Executive Director of Communications and Fundraising, WWF-UK; the membership journey

4.15pm Open discussion and any other issues

4.30pm Ends.

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