Attractions industry news
21 Jun 2012
VisitBritain signs agreement to attract Mexican tourists
UK's national tourism agency VisitBritain has announced the signing of a new memorandum of understanding with the Mexico Tourism Board to help boost tourist flow between the two countries.
Under the terms of agreement, the UK and Mexico will develop a range of tourism industry initiatives with an emphasis on luxury travel, adventure, nature, beach, sport and cultural tourism.
Christopher Rodrigues, chair of VisitBritain, said: "Latin America is of increasing significance to Britain as we look to deliver an economic legacy from the global showcasing that will result from hosting the Olympic and Paralympic Games.
"We look forward to working closely with the Mexican Tourism Board to share key insights, which will enable us to build on a Mexican inbound industry worth £57m to the UK economy each year."
The agreement will also see VisitBritain provide insight into destination marketing, encourage greater exchange of skills across the industry, and help foster cooperation between Mexico and the UK on tourism specific investment opportunities. The news comes just days after Mexico signs a similar agreement with Spain.
The deal was secured on the back of the Los Cabos G20 summit at which the world's leaders, for the first time, recognised the power of tourism to create jobs and generate economic growth. UK Prime Minister David Cameron is currently visiting Mexico, where he led the mission and is attending the G20 summit.
Earlier this year, The United Nations World Tourism Organisation (UNWTO) backed the decision from G20
tourism ministers to advance visa facilitation as a means of boosting economic growth.