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26 Jul 2012

ETOA praises London's Olympic tourism performance

Image: London is outperforming previous hosts

London's Olympic tourism performance has been labelled "outstanding" by the European Tour Operators Association (ETOA) with just one day to go until the Opening Ceremony.

The organisation has underlined six areas in which the UK capital is outperforming some of the Games' previous host cities, which are delivering benefits for potential visitors.

According to ETOA, more than 60,000 foreign tourists are expected to stay in London hotels per night during the Games - up from 27,000 in Beijing and around 25,000 in Sydney.

London 2012 organisers are welcoming more members of the Olympic Family than previous Games, with half of the expected foreign visitors expected to come from this group.

Meanwhile, accommodation remains available across London - offering rates at or below last year's prices - and ETOA believes the city has space for yet more visitors.

ETOA executive director Tom Jenkins said: "It is important to emphasise how well London is doing compared with other Olympic Games, and what good news there is for potential visitors.

"In the context of Olympic tourism, London is set to deliver an outstanding performance. And there is still plenty of space - this is excellent news for last-minute visitors to London."

Click here for more information about the European Tour Operators Association

Image: jorisvo/shutterstock.com