Attractions industry news
09 Aug 2012
Oakwood theme park campaign to repay guests' Severn toll charge
Image: Oakwood theme park is located in Pembrokeshire
A Welsh theme park is to offer a toll refund to visitors who use the Severn Bridge to get there.
Oakwood Theme Park in Pembrokeshire has decided to offer the refund in a bid to encourage people to visit from across the river from England.
Anyone who presents a receipt showing they have paid the Severn Bridge toll on the same day as their visit to the theme park will receive a £6 reduction on their admission, matching the cost of driving a vehicle with up to nine seats over the bridge.
Oakwood's Park Director, Dominic Jones, said: "Admission to the park compares extremely favourably with other theme parks in England but we believe the additional cost of paying the bridge toll is putting people off.
"We want as many people as possible to enjoy what the park has to offer and hopefully this incentive will prove popular with our English neighbours."