Attractions industry news
30 Aug 2012
UK's first Angry Bird-themed land opens at kids' theme park
Image: Sundown Adventureland park manager (left) Paul Tomlinson with Chris Jones, MD of Lappset UK, at the opening
The first Angry Birds Activity Park in the UK has been officially opened at Sundown Adventureland in Nottinghamshire - a theme park designed for children under the age of 10.
The new attraction sees the digital world of Angry Birds combined with the physical world at Sundown Adventureland and will feature a multitude of activities for children.
Designed and manufactured by Kettering-based Lappset, the Angry Birds Activity Parks encourage people to surrender their video game controllers in favour of outdoor play. The activity areas are based on the popular mobile game Angry Birds, produced by Finnish company Rovio.
Chris Jones, managing director at Lappset in the UK, said: "Having announced our partnership with Rovio earlier this year, we are very pleased to see the UK's first Angry Birds park open.
"As a company, we are very keen to encourage people of all ages to get outside and get active and this seems like a perfect way to continue our mission.
"Lovers of the digital game will hopefully want to come along and try our parks which combine fun and exercise - both of which are extremely important for social and cognitive development."
The first large-scale Angry Bird-themed visitor attraction opened earlier this year at Finnish theme park Särkänniemi.