Attractions industry news
07 Sep 2012
Edinburgh adds new panda marketing initiative
Image: The pandas are at the zoo on a 10-year loan from China
Edinburgh Zoo has revealed its latest initiative to benefit from the presence of two giant pandas at the attraction.
The new Panda Keeper Experience will offer guests an opportunity to behind-the-scenes access to the UK's only pandas.
Marketed as an "entirely unique and extremely exclusive" opportunity, the one-hour packages are available from £1,000 for up to four people.
Earlier this year, a study by Scottish Enterprise estimated that the pandas could attract £28m worth of additional visitor expenditure for the local economy.
The pandas are at the zoo on a 10-year loan from the Bifenxia Breeding Centre in China. They will return to China in 2021.