Attractions industry news
20 Jun 2016
Business or leisure? Brits blurring lines when it comes to travel
British workers are adding beach balls and bikinis to their briefcases when away on business, as part of a new travel trend dubbed ‘bleisure’.
Bleisure – a combination of business and leisure – is an emerging trend according to new research from Autoeurope. The survey of 2,000 people found that Brits are increasingly combining work and personal travel, changing their habits as a result.
Part of the reason for this is the potential to save money on travel. British employees now spend on average five days a month travelling with work, with millennials the biggest exponents of this, managing to save themselves around £634 on personal holidays each year.
More than a fifth of bleisure travellers say they will choose a more expensive hotel than they usually could afford, while 22 per cent will often pay for a partner or friend to join them on their break.
Interestingly, the research suggests that bleisure travellers could make for happier and more engaged employees at no extra cost to businesses.
A spokesperson for Autoeurope said: “Travelling for business can be an exciting part of the job – it adds variety and offers opportunities to see new places and experience different working cultures.
“Sharing the travelling opportunities between employees, as well as organising bookings, check-ins and accommodation in advance, can help ensure travel remains a perk, rather than a difficulty.”
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