Attractions industry news
05 Jan 2017
Britain's literary stars celebrated with 2017 tourism campaign for England
VisitEngland will be celebrating Britain’s literary stars in 2017, using fictional characters such as Harry Potter and Sherlock Holmes and famous authors like Jane Austen and Enid Blyton to drive English tourism in a post-Brexit era.
With 2017 expected to be a record year for tourism thanks to a weakened pound as a result of Brexit, VisitEngland is hoping to draw extra tourism using the classic characters and locations intrinsically linked with their history.
This year marks a number of key milestones for authors and their fictional characters, with 2017 being the 20th anniversary of Harry Potter and the Philosopher's Stone, the 200th anniversary of the death of Jane Austen, the 125th anniversary of the first Sherlock Holmes collection and the 120th birthday of Enid Blyton.
Similar campaigns have already proved successful, with VisitBritain last year promoting the anniversaries of William Shakespeare, Beatrix Potter and Roald Dahl among others, with the authors’ links to regions in the UK used to draw overseas tourists.
The campaign will be in operation across England, with Scotland to celebrate a Year of History, Heritage and Archaeology, while Wales will promote a Year of Legends.
News powered by attractionsmanagement.com
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England. [more...]
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing. [more...]
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project. [more...]
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February. [more...]
Tate Modern and Frame collaborate on a mind/body experience
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery. [more...]
on Facebook
on Twitter