Attractions industry news

17 Jul 2017

Alton Towers opens world-first CBeebies hotel

Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.

Developed with pre-schoolers and young families in mind, child-friendly design is at the heart of the hotel, with steps to sinks, children’s toilet seats, baby baths and cots as standard in each room. Special needs requirements have also been taken into account, with five fully accessible bedrooms designed to accommodate the disabled.

Rooms within the hotel have separate areas for parents and children, and are capable of sleeping up to seven people. Each room also features an entertainment wall for children, with interactive play items included. Standard or premium rooms are available, with standard froom themed to Bugbies, while premium rooms are themed to a number of different CBeebies shows, including Swashbuckle, Something Special, In The Night Garden, Postman Pat and Octonauts.

A 14 hour daily entertainment schedule is part of the new hotel, with guests able to enjoy meet and greets with with characters Bing and Postman Pat, a Swashbuckle game show and quest to find missing prehistoric items in the form of a treasure hunt. A live Bing show is also on the agenda, as is a disco hosted by Ubercorn. In the evenings, guests can take part in stargazing activities with the CBeebies Land Hotel presenters.

The hotel is an addition to CBeebies Land, which was launched in 2014. Two new experiences were added to the park this year, the first being the Go Jetters Vroomster Zoom Ride and the second being the Furchester Hotel Live Show. Guests in the hotel are granted an additional hour of exploring the CBeebies land attractions before the park opens to the general public each morning.

“The new CBeebies Land Hotel is an exciting development, which allows for a fully immersive experience for pre-school children to interact with their favourite CBeebies shows, in an environment that will engage parents too,” said Stephen Davies, director of Live Events and Audio Music for BBC Worldwide. “BBC Worldwide is delighted to continue its successful partnership with Merlin at one of Britain’s best loved theme park resorts. We’re all looking forward to booking in!”

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