Attractions industry news

24 Jul 2017

Thorpe Park teaser hints at The Walking Dead for popular Fright Night events

Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.

Speaking to Attractions Management earlier this year, Thorpe Park’s new divisional director Dominic Jones hinted at big plans for the park’s ever-popular Halloween season, promising to “bring Halloween back” in 2017.

The attraction, which hosts its popular Fright Night events through the month of October, is planning on taking things to the next level, according to Jones, who called the move a “game changer” for Thorpe Park.

The new imagery released on the park’s website depicts its entrance in a state of ruin, with quarantine, police and detour signs in the visual, with graffiti wishing visitors “good luck”, tropes of a zombie apocalypse and AMC’s hit show The Walking Dead.

While Thorpe Park is remaining secretive about its Fright Night plans, Jones told Attractions Management that there was lots of ongoing investment into Thorpe Park, which also this year relaunched Derren Brown’s Ghost Train as “Rise of the Demon”, with a new darker plot to up the frights for visitors, the first of many improvements under his management.

“There’s lots of investment. It’s a new era for Thorpe Park,” said Jones. “Part of my role is to see what we can do to take us into that new era, whether that means investing in food and beverage, infrastructure or anything else.

“We’ve got a great five-year plan and lots of exciting things going on. The plan is about continuous improvement.”

Attractions Management understands the operator will release more information about the event on its social media channels later this evening. Check back here for more as this story develops.

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