Attractions industry news

22 Dec 2017

Look back at summer of sport shows £107m economic impact of World Athletics in UK

As the 2017 sporting calendar draws to a close, an event impact study has measured the value to the UK of hosting the World Athletics Championships at £107m (US$143.2m, €120.8m).

London became the first city to host both the World Para Athletics Championships and IAAF World Championships in the same year, with more than 3,300 athletes from more than 200 nations competing in 30 sessions across 20 days.

The study, delivered by The Sports Consultancy, in partnership with Nielsen Sports, Gracenote and PCSG, assessed the total direct economic impact of the events as exceeding £107m, with more than one million fans attending the championships.

The IAAF World Championships were awarded a Guinness World Record for tickets sold in excess of 705,000, while the World Para Athletics Championships, with 305,000 sales, exceeded the total for all previous tournaments combined.

“It’s been a phenomenal year of athletics, at the epicentre of which were the outstanding IAAF World Championships London 2017,” said IAAF president Sebastian Coe.

“We witnessed the greatest number of athletes, the highest level of performances and largest stadium audiences ever seen across the event’s 16 editions.”

The report also revealed that a £2.1million investment was made into grassroots athletics and running with the official inspiration programme and ‘Team Personal Best’ engaging with 250,000 people through 733 events nationwide.

Of those surveyed, 45 per cent said they had been inspired to do sport or active recreation more often than usual as a result of attending the Championships.

UK Athletics chair Richard Bowker said: “Once again, London showed it can stage the greatest athletics events in the greatest athletics stadium in the world.

“Both the World Para Athletics Championships and the IAAF World Athletics Championships provided an inspiration to millions of people in the UK and abroad.”

Social media channels recorded 1.6 billion potential impressions for the official hashtags #IAAFWorlds and #ParaAthletics and in the UK alone, more 10 million people tuned in to see the Team GB success in winning the 4x100m relay gold at the IAAF World Championships.

A breakdown of the economic impact showed the World Para Athletics Championships contributed £28.2m (US$37.7m, €31.8m) to the London economy and had total economic impact ranging between £38.9m (US$52.1m, €43.9m) and £56.9m (US$76.13m, €64.3m), resulting in a total contribution to GDP of between £16.2m (US$21.7m, €18.3m) and £23.7m (US$31.7m, €26.8m).

The IAAF World Athletics Championships contributed £79m (US$105.7m, €89.2m) to the London economy and had a total economic impact ranging between £109m (US$145.8m, €123m) and £159.6m (US$213.5m, €180.2m), resulting in a total contribution to GDP of between £45.4m (US$60.7m, €51.3m) and £66.4m (US$88.8m, €75m).

<< Back

News powered by attractionsmanagement.com

Major openings planned for Chester Zoo in 2019

Walking with ring-tailed lemurs and seeing endangered Asiatic lions in a specially-developed new habitat are among the new experiences planned for Chester Zoo in 2019, as it continues with its multi-year, multi-million-pound expansion masterplan. [more...]

Studio Egret West to develop new master plan for Horniman Museum

The Horniman Museum and Gardens has selected British architects Studio West Egret (SWE) to develop a master plan to expand its estate. [more...]

UK culture gets £20m investment

Local culture, heritage and creative industries in five parts of the UK are set to benefit from a share of £20m (US$25.77m, €22.65m), with funding awarded by the UK Government’s Department for Digital, Culture, Media and Sport (DCMS). [more...]

Diller Scofidio + Renfro unveil designs for "once in a generation" Centre for Music

New York-based architecture practice Diller Scofidio + Renfro (DS+R) have released the first concept designs for the long-anticipated London Centre for Music. [more...]

PETA buys stake in TUI to protest SeaWorld ties

Travel operator TUI is to come under pressure from the animal rights action group PETA (People for the Ethical Treatment of Animals) over its continued sale of tickets to SeaWorld attractions in Orlando, Florida, and San Diego, California, with the activist organisation buying shares in the company ahead of its annual meeting next month. [more...]

Eddie Kemsley returns to Dreamland as CEO

Dreamland – the heritage theme park in Margate, England – has confirmed the reappointment of its former chief executive officer Eddie Kemsley to the same position, two years after she left the business to take over at Kidzania London. [more...]

In brief:

First look at Foster + Partners' classic car museum #MullinAutomotivePark [more...]
Visits from Japan to the UK to reach 'record high' in 2019 @VisitBritain @Visit_Japan [more...]
Funding grants announced for 35 English museums and galleries @DCMS @wolfsonfdn @TullieHouse @PHMMcr [more...]
French compay Looping acquires UK’s West Midland Safari Park @WestMidSafari [more...]
Manchester Zoo talks advance with plans to open Q4 2021 @TraffordCouncil [more...]
Arts Council England launches £6m fund for museums and cultural leadership [more...]
Scottish National Gallery’s £22m upgrade work begins @NatGalleriesSco [more...]
Manchester United to open themed entertainment centres across China @ManUtd [more...]
Iconic Black Sabbath return to roots with exhibition in hometown of Birmingham, UK @BM_AG @BlackSabbath @OzzyOsbourne [more...]
More news from attractionsmanagement.com>>
<< Back