Attractions industry news

13 Apr 2018

'Absolute unit' sends rural life museum viral

The Museum of English Rural Life in Reading has found some unexpected internet fame, with its images of animals described as “absolute units” going viral on social media.

The museum and archive, devoted to the history of farming in the English countryside, has received hundreds of thousands of likes and retweets in just a few days after adopting meme culture and adding it to its social media output.

Tweeting a picture of a rather fluffy ram, along with the caption “look at this absolute unit”, the museum found itself trending worldwide on Twitter, something it has continued to take advantage of, posting more images of ‘absolute units’, along with memes about its other works to the delight of social media.

The original image, a photograph of an Exmoor Horn, taken during the Devon Show in 1962 has become an educational tool for the museum, which has leaned into the social media craze to educate and to entertain.

“When you’ve bred an impressive animal such as our absolute unit, how do you celebrate?,” asked the museum.

“As well as treating yourself to time off and a visit to your friendly local museum, you probably want to show off how good you are. So, you enter the animal in a show and allow it to compete against other animals.

“If you are still intrigued and want to find out more, we’ve got lots of livestock portraits on display in the museum. You are also very welcome to come and browse our amazing library and use our Reading Room to delve into our extensive photographic archives, absolute unit included.”

















<< Back

News powered by attractionsmanagement.com

Go To Places CEO warns of 'uncertain future' for regional tourism funding

A tourism chief has warned of the uncertain future of local government funding for destination management organisations (DMOs) and the "inevitability" of further budget cuts. [more...]

Scottish tourism employing 'more people than ever before'

The number of people working within Scotland’s tourism sector has hit a record high 206,000 – five years since the introduction of the National Tourism Strategy. [more...]

Ant-Man leads the way as Disney unveils future Marvel additions for its parks

Disney has unveiled a new interactive attraction based on its Ant-Man IP, with a raft of other Marvel super-hero experiences lined up for the operator's parks worldwide in the coming years. [more...]

Catalyst has supported 4,100 organisations since 2012, says HLF

A new report published by Heritage Lottery Fund (HLF) has found that its Catalyst programme has led to UK heritage being more resilient and less reliant on public funding. [more...]

Arts sector internships identified as “problematic” in social mobility report

Increasing numbers of graduates are having to take on multiple unpaid internships as they strive to get their foot on the ladder in sectors such as the arts, according to a new report by social mobility foundation Sutton Trust. Indeed, as a sector the arts was described as “problematic” in the report. [more...]

Disney unveils Millennium Falcon ride as work on Galaxy's Edge continues

With Disney's Star Wars-themed lands close to opening at its Florida and California theme parks, the operator has shared a first close-up picture of its new Millennium Falcon ride, which will be a major part of the new worlds. [more...]

In brief:

Historic visitor attraction planned for Belfast City Cemetery @belfastcc [more...]
British Museum to hold largest manga exhibition ever outside Japan @britishmuseum [more...]
UK government to appoint heritage disability champion @DWP [more...]
Multi-million-pound visitor centre opens doors at the home of Robin Hood @RSPBSherwood [more...]
Plans submitted to transform former Aberdeen artillery placement in into dolphin watch site @greyhopebay @RSPBScotland @RobertGordonUni @Dynamixmodular [more...]
Jeremy Wright calls on tourism industry to show 'renewed commitment' in order to secure sector deal @tourismsvoice @visitbritain @VisitEngland @dcms_secofstate [more...]
Google collaborates with Netherlands’ Mauritshuis to create virtual museum dedicated to artist Johannes Vermeer @mauritshuis @googlearts [more...]
Lower entrance fees at UK galleries and museums for younger visitors, urges Sir Roy Strong @V_and_A @NPGLondon @Ecclesiastical [more...]
War of the Worlds to be reimagined as high-tech immersive experience for London @dotdotdot_UK [more...]
More news from attractionsmanagement.com>>
<< Back