Attractions industry news

21 Dec 2018

Disney’s NBA Experience aims for hands-on immersion in pro basketball world

Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.

Visitors will be able immerse themselves in the world of professional basketball, experiencing the atmosphere of the NBA Draft, practicing and showing off their skills in a replicated NBA Combine challenge that provides them with a scouting report highlighting their stats, and stepping onto the court and hearing the roar of the crowd as they go through a series of timed shots.

Adjustable baskets will enable all ages and sizes to execute a perfect slam dunk, while an interactive trainer will challenge visitors with a variety of ball dribbling routines. There will even be an oversized slingshot that visitors can use to launch basketballs at hoops of varying heights in a timed challenge.

The rich legacy and history of the NBA and WNBA will be explored through a team locker room setting that showcases up-to-date statistics of top players and trivia quizzes with up to 25 participants. Two 180-degree cinematic presentations showcase the in-arena experience moments before a game, and an interactive multi-screen module shows replay clips from NBA games, with tools provided to make the right calls.

Finally, there will be a retail outlet with exclusive NBA-themed merchandise designed by Disney.

The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA, and is inspired by the league’s 29 arenas.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president of Global Partnerships at the NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game."

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UK culture gets £20m investment

Local culture, heritage and creative industries in five parts of the UK are set to benefit from a share of £20m (US$25.77m, €22.65m), with funding awarded by the UK Government’s Department for Digital, Culture, Media and Sport (DCMS). [more...]

Diller Scofidio + Renfro unveil designs for "once in a generation" Centre for Music

New York-based architecture practice Diller Scofidio + Renfro (DS+R) have released the first concept designs for the long-anticipated London Centre for Music. [more...]

PETA buys stake in TUI to protest SeaWorld ties

Travel operator TUI is to come under pressure from the animal rights action group PETA (People for the Ethical Treatment of Animals) over its continued sale of tickets to SeaWorld attractions in Orlando, Florida, and San Diego, California, with the activist organisation buying shares in the company ahead of its annual meeting next month. [more...]

Eddie Kemsley returns to Dreamland as CEO

Dreamland – the heritage theme park in Margate, England – has confirmed the reappointment of its former chief executive officer Eddie Kemsley to the same position, two years after she left the business to take over at Kidzania London. [more...]

First look at Foster + Partners' classic car museum

British architecture firm Foster + Partners have unveiled plans to design Mullin Automotive Park in the heart of England's picturesque Cotswolds region. [more...]

Visits from Japan to the UK to reach 'record high' in 2019

The number of tourist arrivals from Japan to the UK is expected to reach record levels this year, following the introduction of measures to make it easier for visitors to enter the country. [more...]

In brief:

Funding grants announced for 35 English museums and galleries @DCMS @wolfsonfdn @TullieHouse @PHMMcr [more...]
French compay Looping acquires UK’s West Midland Safari Park @WestMidSafari [more...]
Manchester Zoo talks advance with plans to open Q4 2021 @TraffordCouncil [more...]
Arts Council England launches £6m fund for museums and cultural leadership [more...]
Scottish National Gallery’s £22m upgrade work begins @NatGalleriesSco [more...]
Manchester United to open themed entertainment centres across China @ManUtd [more...]
Iconic Black Sabbath return to roots with exhibition in hometown of Birmingham, UK @BM_AG @BlackSabbath @OzzyOsbourne [more...]
Museums exempt from new UK ivory laws [more...]
Scottish Tourism Alliance warns against Edinburgh tourism tax @st_alliance [more...]
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