Attractions industry news

16 May 2019

Butlin’s opens 'revolutionary' £40m pool designed by FITCH

Family resort operator Butlin's has launched an art-deco style pool and water attraction at its Bognor Regis resort.

Called Splash, the huge £40m pool can accommodate up to 1,000 guests and features the world's first helter-skelter water ride.

The pool was designed by brand and retail consultancy FITCH, which was given the brief to create the most family friendly pool in Britain and to "bring the seaside inside".

For this, FITCH created slides that look like sticks of candy rock and a 328ft-long 'Seaside Garden Rapids' ride which starts inside then goes outside.

There is also a large wave pool, an adrenaline flume and a family-fun raft ride.

During the planning stage, FITCH developed bespoke VR technology to deliver a preview of the proposed work to the Butlin’s board.

This had such an impact that the content is now implemented at a consumer level – to display the pool in the Butlin’s resort holiday booking shop and inspire potential guests.

The VR visualisation was led by FITCH’s digital team. Butlin’s and FITCH also worked with parenting forum Mumsnet to gauge feedback on swimming pool dressing rooms to deliver a changing village that fulfils the needs of families.

“FITCH absolutely rose to the challenge set out in the brief, combining unique design with modern features to create a memorable, enjoyable experience for families," said Kika Dabbs, brand manager at Butlin’s.

"The beautiful contemporary art-deco theme strikes the perfect balance for what we are trying to achieve with our ‘bring the seaside inside’ concept.

"The innovative use of VR by the FITCH digital team during the planning stage was so impressive we rolled out the VR previews to our guests, so they could see exactly what the new pool has to offer.”

Jacquie Butlin, daughter of the brand’s founder Sir Billy Butlin, said: “I know my father would be immensely proud of the new pool and the Butlin’s resorts of 2019, because all his values, his dreams and his ambitions for the brand are still at the heart of everything they do."

<< Back

News powered by attractionsmanagement.com

Premier League football a 'significant generator' of inbound tourism

The English Premier League (EPL) is a major driver of inbound tourism into Britain – especially when it comes to sports fans from long-haul destinations. [more...]

London's Science Museum to open gallery charting the city's rise as a scientific power

A telescope that once belonged to Sir Isaac Newton, the microscope used by Robert Hooke to create the captivating drawings of insects and plants in his book Micrographia, and a range of objects commissioned by England's King George III upon his coronation, are among the exhibits at a new permanent gallery in London's Science Museum. [more...]

Plans for Mullin UK car museum get the go-ahead

Proposals for a world-class automotive museum in the heart of the English countryside have moved a step further to realisation after West Oxfordshire District Council awarded outline planning permission for the plans. [more...]

Natural History Museum seeks new director after Sir Michael Dixon announces retirement date

Sir Michael Dixon, director of the Natural History Museum in London, is bringing his 15-year tenure to an end, after announcing that he will retire from the role on 31 March 2021, having overseen the first year of the museum's new Strategy to 2031. [more...]

New museum celebrating F1 legend Jim Clark to open in July

The life and career of two-time Formula One world champion Jim Clark is to be celebrated with a new £1.6m (US$2.03m, €1.8m) museum – partly funded by the UK's National Lottery Heritage Fund (NLHF) – in Duns, in the Scottish Borders. [more...]

Update: boy who fell from Twister rollercoaster in 'critical condition'

The 7-year-old boy who fell from a rollercoaster at Lightwater Valley theme park in Yorkshire, UK on Thursday is in a critical condition. [more...]

In brief:

Airbnb teams up with 23andMe to promote DNA-based heritage travel @Airbnb @23andMe [more...]
Museum Index: Louvre breaks attendance record as Europe continues to lead global museum market @TEA_Connect @AECOM @MuseeLouvre [more...]
Kew Gardens opens giant natural play zone @kewgardens [more...]
17th annual Museums and Heritage awards honour 'innovative and ground-breaking initiatives' @MandHShow [more...]
New tourist attraction for Inverness Castle, as LDN Architects appointed to transform site @LDNArchitects @InvernessCastle [more...]
Butlin’s opens 'revolutionary' £40m pool designed by FITCH @FITCHdesign @Butlins #SwimmingPool #HelterSkelter #Butlins [more...]
London's first riverside linear park to feature 'wellness portals' @ThePeninsulist @dsrny @ArupGroup [more...]
EAS rebranded as IAAPA Expo Europe as the event heads to Paris this September @IAAPAEMEA @IAAPAHQ [more...]
Golden toilet among Cattelan exhibits set for Blenheim Palace @BlenheimPalace @maurizio_art [more...]
More news from attractionsmanagement.com>>
<< Back