Who we are

Board Profile

Sarah Roots

Executive Vice President, Worldwide Tours and Retail, Warner Bros.

In October 2010 Sarah joined the company as Vice President Warner Bros. Studio Tour London – The Making of Harry Potter before construction had started on the attraction and has seen the project from conception through to the Grand Opening on 31 March 2012.

Starting her career with the Tussauds Group, Sarah moved in 2000 to head up Operations for the National Maritime Museum and Royal Observatory in Greenwich, London. In 2003 she moved to the National Trust in the South East of England, leading customer service and commercial operations across over 20 built properties and countryside sites, later taking the position of Director, Central Customer Services at the organisation’s Head Office. Sarah returned to Greenwich, becoming Director Communications, Marketing and Visitor Experience, on the Board of the National Maritime Museum, Royal Observatory and The Queen’s House.

Sarah is a board member of ALVA (Association of Leading Visitors Attractions), a non-executive director for the Museum of London Trading Board and takes an active role in the development of tourism and culture in Hertfordshire which includes working with the Hertfordshire Local Enterprise Partnership to attract investment into the county.

She joined the board of ALVA in July 2014.

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