ALVA Events

ALVA Retail and Commercial Conference

26 February 2020

London Transport Museum

Covent Garden Piazza
Covent Garden
United Kingdom

A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities.

Our keynote speaker is Frances Croxford, Founder and CEO of The Seeking State. Frances is the founder of The Seeking State, a cultural consultancy focused on brand and retail strategy. Frances’ experience in the cultural, heritage and education sectors includes ten years as the Product Developer at Tate, translating the Tate brand into commercial, cultural, and emotional impact. She spent ten years as Managing Director of an International Branding Consultancy, before founding The Seeking State. As a leader & guide, her understanding of C21st entrepreneurship is focused on shared choices, creativity, responsibility, and humanity

Presentations and case studies from: MOMA; Lumsden Design on designing the optimal visitor attraction retail experience; RHS Wisley; Warner Bros Studio Tours 'The Making of Harry Potter'; the National Memorial Arboretum; London Transport Museum; award-winning attraction caterers Benugo; and the Customer Experience Director of the John Lewis Partnership - learning from the High Street.

This conference is open to non-ALVA members.

Tickets are £175 plus VAT and are available from:

[email protected] and [email protected]

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