Attractions industry news

26 Apr 2019

UK Government funds £4m development of immersive experiences for Wallace & Gromit and Peaky Blinders

Immersive experiences based on Wallace & Gromit and Peaky Blinders are to be developed with UK Government funding, as part of the UK's modern Industrial Strategy.

An announcement by the Department for Business, Energy & Industrial Strategy revealed that Wallace & Gromit producers Aardman are part of a consortium, which includes games developer Tiny Rebel Games, digital specialists Potato, creative agency Sugar Creative, and the University of South Wales.

The group has been tasked with developing new immersive storytelling experiences based on the series. Backed with £4m (US$5.17m, €4.64m) in government funding, it will put fans "right at the heart of the action" in these stories.

The BAFTA-award winning Peaky Blinders, a gritty post-World War 1 drama that follows the exploits of the Shelby crime family, is to be the basis of a new virtual reality drama game using Artificial Intelligence technology. London-based immersive VR studio Maze Theory is leading the project, which will see characters respond according to a player's gestures, movement, voice, sound and body language. It's due to launch in 2020.

These projects are among 21 in the creative industries that are receiving UK government funding totalling £12m (US$15.49m, €13.9m). Others include a National Theatre-led research initiative into ways to improve accessibility to theatres, and a research group looking at improving filming techniques and boosting voice interaction so that immersive, personalised experiences involving people interacting with their heroes are possible.

Overall, £33m (US$42.65m, €38.24m) has been put aside for the UK's immersive technology industry. The plan is to enable this sector to remain a world leader in film, TV and game productions, operating at the cutting edge of technology and creating thousands of jobs.

The Wallace & Gromit and Peaky Blinders projects are among the last to be announced as part of the Audience of the Future Challenge, a funding programme led by the UK Research & Innovation body to create new immersive experiences and test them with large-scale audiences.

Business Secretary Greg Clark said the success of programmes such as these have helped shape a creative sector that was already worth £100bn (US$129.09bn, €115.88bn) to the UK economy.

"It's why through our modern Industrial Strategy we're investing to build on this huge global demand for UK creative content and ensure we lead the world in the next generation of entertainment."

<< Back

News powered by

Cultural Renewal Taskforce will re-energise leisure and recreation sector

Baroness Martha Lane-Fox, Sir Nicholas Serota and former BBC and ITV chief Lord Grade are among a new post-COVID-19 taskforce, aimed at getting the country’s leisure and recreation sector up and running again. [more...]

EU launches plan to refloat 'vibrant European tourism ecosystem'

The European Union has begun setting out measures to help member nations revive their tourism sectors, as national governments begin easing COVID-19 lockdown measures. [more...]

MPs write to chancellor demanding more support for tourism and hospitality

Nearly a hundred members of parliament (MP) have written a letter to chancellor Rishi Sunak, asking the government to "do more" to protect the UK tourism and hospitality industry. [more...]

Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry

The Tourism Society scheduled an emergency meeting on Wednesday 15 April to discuss breaking news relating to lockdown timings. [more...]

Tourism industry must lead and inspire, says Ken Robinson

Coronavirus is devastating for the tourism and leisure sectors globally. For now, the focus is on business ‘discontinuity’, the impact of the pandemic on our employees and their families, whether and how companies will survive and when the viable resumption of activity will be possible. [more...]

Longleat's Lord Bath dies from COVID-19

The attractions industry has lost one of its personalities with the passing of Lord Bath, the owner of Longleat Safari Park in the UK, who died on Saturday 4 April aged 87 after contracting the coronavirus. [more...]

In brief:

London Transport Museum goes digital (and gives special offers on its amazing socks @bernarddonoghue) @ltmuseum [more...]
Mary Rose Museum faces £2.2m funding shortfall as chief calls for increased independent museum support during COVID-19 crisis @MaryRoseMuseum [more...]
British Museum appoints Mary Beard to as trustee following government veto over EU stance [more...]
TEA launches TEA Digital to keep attractions industry connected throughout COVID-19 outbreak @TEA_Connect [more...]
UK's DCMS Committee to hear from charities over impact of COVID-19 outbreak @CommonsDCMS [more...]
Public comes to zoo's aid following call for animal food donations @TropiquariaA [more...]
BALPPA moves annual expo to November [more...]
A team led by Feilden Fowles (@FeildenFowles) has won the National Railway Museum's (@railwaymuseum) competition run with Malcolm Reading Consultants (@malcolmreading) to design its new Central Hall with an elegant timber-frame rotunda. [more...]
Google Arts & Culture offers virtual tours for more than 500 museums following closures @googlearts [more...]
More news from>>
<< Back