Attractions industry news

18 Oct 2019

Alton Towers announces new attraction based on David Walliams' books

David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.

<< Back

News powered by attractionsmanagement.com

Merlin reveals Chessington's new Croc Drop tower attraction

Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year. [more...]

Outdoor visitor attractions and theme parks in the UK to reopen on 12 April

Most outdoor attractions in England – including zoos and theme parks – will be allowed to reopen their doors on 12 April. [more...]

Architects MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London

A new visitor attraction at London's Marble Arch is set to anchor ambitious plans to "reimagine" the city's famous Oxford Street shopping district. [more...]

Coventry's former IKEA building slated to become arts and cultural centre of international importance

Coventry, the UK City of Culture in 2021, wants to seize a once-in-a-lifetime opportunity to create an arts hub to establish the city as an international destination for culture. [more...]

Indoor rainforest zoo, Plantasia, secures BIAZA membership

Plantasia, a rainforest zoo in Swansea, UK, has been awarded provisional membership of the British and Irish Association of Zoos and Aquariums (BIAZA). [more...]

Donald Trump returns to London – in balloon form

The Donald Trump baby blimp, which was flown over London's Parliament Square in July 2018 during the then-US president's visit to the UK, has found a new home at the Museum of London. [more...]

In brief:

Transport museum to anchor £33.8m tourism development in central Scotland @morrisleslie @PerthandKinross #Museum #Transport #Pertshire #Perth #SCotland [more...]
David Attenborough to front AR-based natural world app @factoryforty2 #DavidAttenborough #BBC #GreenPLanet #AR #Nature [more...]
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval @ScottBrownrigg @amsmuseum #Museum #VisitorAttractions [more...]
Bristol zoo to leave its historic city site after 185 years @BristolZooGdns #BristolZoo #Zoo #Bristol [more...]
Interactive ‘free roaming’ VR experience to launch in 2021 – Atmos VR plans eight sites in England @atmosvr @SamahomaMA #VR #VRattractions [more...]
UK's COVID-hit arts and heritage organisations get £165m emergency loan package @ace_national @nickserota #Arts #Heritage [more...]
'Grandparent of skyscrapers' in Shrewsbury to be redeveloped as visitor attraction @matherandco_ltd @flax_maltings #Shrewsbury [more...]
Legoland New York on track for 2021 launch, while details revealed for Legoland Windsor's biggest ever addition @legolandnewyork @LEGOLANDWindsor @holovisint #Legoland [more...]
PortAventura, Europa-Park and The Nest among winners of 27th annual TEA Thea Awards @EuropaParkUK @europa_park @TEA_Connect @PortAventura_UK @portaventura_es #TEA #ThemedEntertainment #VisitorAttractions [more...]
More news from attractionsmanagement.com>>
<< Back