Attractions industry news

18 Dec 2019

Bewilderwood to open second site in Cheshire

Bewilderwood, a UK-based adventure park that combines storytelling with outdoor play, is set to open its second site in Cheshire.

The new park, which is expected to open in Q2 2020, will occupy 70-acres of countryside beside the historic Cholmondeley Castle in South Cheshire, and expects to welcome more than 300,000 visitors per year.

Designed to encourage families to engage in traditional and imaginative outdoor play, Bewilderwood is located in canopied forest and doesn't offer traditional theme park rides or attractions, offering instead activities such as ziplining, arts and crafts, storytelling and face painting.

Its concept is based on A Boggle at Bewilderwood, a storybook written by Bewilderwood CEO and children's author Tom Blofeld. Both the park and the story feature a colourful cast of characters and magical treehouses and encourage parents and grandparents to play alongside their children.

Katrina Michel, former CEO of Marketing Cheshire, said: "A critical factor in rural tourism is 'distinctiveness' and Bewilderwood offers something genuinely different - a healthy outdoor experience for young children and families which fires the imagination and allows children to run free and enjoy nature as well as becoming involved in a compelling story."

Blofeld said: "From the beginning, we set out to be a smaller, more authentic and intimate experience. Our visitors feel a real sense of ownership of the park because they have the chance to experience real play in nature."

"We continue to nurture a creative spirit which encourages children to explore and develop their own love of nature and sense of independence," he added.

Bewilderwood Cheshire is currently looking for an operations manager apply here

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