Attractions industry news

10 Jan 2020

David Walliams unveils Gangsta Granny ride coming to Alton Towers

Television personality David Walliams has revealed new information about an attraction coming to UK theme park Alton Towers based on his hit series of children's books.

Called Gangsta Granny: The Ride, the new attraction will be a 4D dark ride at the Staffordshire theme park, combining a physical ride experience, high-tech special effects and storytelling. Due to open in Q2 2020, the ride tells the story of Ben and his discovery that his Granny is secretly an international jewel thief. The ride experience will see guests take part in an attempt at the greatest heist ever on a mission to steal the Queen's Crown Jewels.

During the experience, passengers will go through a series of scenes where they will see, feel, hear and smell a unique re-telling of the Gangsta Granny story, utilising 3D projection mapping and animation.

The ride will be inside a themed area of the park called The World of David Walliams, where other attractions will feature characters from the author's books.

"I've worked really closely with the team at Alton Towers to make sure the ride is just as funny and exciting as the book," said Walliams. "I think children and their parents ‒ and even their grandparents ‒ are going to love it."

John Burton, creative lead for Alton Towers Resort, said it had been a challenge to build the witty characters, intrigue and exhilaration of David Walliams' books into a ride experience. "It's the first time we've attempted such a complex combination of a physical ride experience, high-tech special effects and brilliant storytelling to ensure guests feel they are with Granny and Ben on every step of their adventure."

Walliams has sold 37 million copies globally since publishing his first children's book in 2008 through HarperCollins Children's Books, and has been translated into 53 languages.

<< Back

News powered by

Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards

The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage. [more...]

Therme Group announces development plans to roll out wellbeing resorts across UK

Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities. [more...]

COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding

The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak. [more...]

Eureka! reveals new designs for Eureka! Mersey – construction to begin in 2021

New concept designs and visuals have been released for the Eureka! Mersey project – a £11.75m children's visitor attraction being developed in Liverpool, UK. [more...]

Thermal project set to ‘redefine city wellbeing’ on track for 2023 opening

Global wellbeing organisation, Therme Group, has confirmed its 28-acre wellbeing project in the UK is on track to begin construction. [more...]

Cultural Renewal Taskforce will re-energise leisure and recreation sector

Baroness Martha Lane-Fox, Sir Nicholas Serota and former BBC and ITV chief Lord Grade are among a new post-COVID-19 taskforce, aimed at getting the country’s leisure and recreation sector up and running again. [more...]

In brief:

EU launches plan to refloat 'vibrant European tourism ecosystem'@EU_Commission @TourismsVoice @tourismsociety #Tourism #COVID19 #Coronavirus #Travel #Beach #CityBreak [more...]
MPs write to chancellor demanding more support for tourism and hospitality @UKHofficial @RishiSunak #Tourism #Hospitality #COVID19 #Coronavirus #Lockdown #hotels #Pubs [more...]
Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry @tourismsociety @TourismsVoice [more...]
Tourism industry must lead and inspire, says Ken Robinson @tourismsociety @TourismsVoice [more...]
Farewell Lord Bath. Longleat Safari Park visionary dies from COVID-19 @longleat [more...]
London Transport Museum goes digital (and gives special offers on its amazing socks @bernarddonoghue) @ltmuseum [more...]
Mary Rose Museum faces £2.2m funding shortfall as chief calls for increased independent museum support during COVID-19 crisis @MaryRoseMuseum [more...]
British Museum appoints Mary Beard to as trustee following government veto over EU stance [more...]
TEA launches TEA Digital to keep attractions industry connected throughout COVID-19 outbreak @TEA_Connect [more...]
More news from>>
<< Back