Attractions industry news

15 Dec 2020

Flaxmill Maltings – the world's first cast-iron framed building – is to be redeveloped as a visitor attraction

Shrewsbury Flaxmill Maltings, one of the most important buildings of the UK's industrial past, is to be restored and redeveloped as a heritage visitor attraction.

Built in 1797, the building is known as the "grandparent of the modern-day skyscraper", due to its pioneering cast iron frame, which was the first of its kind in the world and paved the way for the development of skyscrapers.

It operated as a flax mill for almost a century, before being converted into a maltings – producing malt for the brewing industry for another century – before closing for the final time in 1987.

Design consultancy Mather & Co has won a competitive tender to support the restoration of the building.

The new visitor experience will interpret the many stories of the collection of historic buildings and Mather has revealed plans to develop an "interactive and engaging scheme" which will give visitors an exciting and uniquely memorable experience.

Mather & Co will develop a range of engagement opportunities and active interpretation on site celebrating the heritage of innovation at Shrewsbury Flaxmill Maltings and the historical, technological, and social significance of the site.

Work has now begun on restoring the Main Mill and Kiln buildings, while the upper floors of the Main Mill will be transformed into office space.

The visitor experience – located on the ground floor – will be operated by the Friends of the Flaxmill Maltings and is scheduled to open in spring 2022.

The project is part of plans by Historic England, which owns the site, to regenerate the maltings as a hub for the community and a "place where people can work, play, learn and live".

The project has been funded by a £20.7m grant from the UK's National Lottery Heritage Fund, combined with additional funding from the Marches Local Enterprise Partnership via its Growth Deal with Government and from project partners Historic England, Shropshire Council and the Friends of the Flaxmill Maltings.

Duncan Wilson, chief executive of Historic England said: “This special site is the product of an innovative leap and a collaborative approach which allowed bold new ideas to evolve and be put into practice.

"We’re looking forward to working with the Mather & Co team as they help us to develop a thriving visitor attraction which will engage the community and inspire visitors to return to the site again and again.”

Sarah Clarke, managing director at Mather & Co said: “We're excited to get started on this truly transformational project at Shrewsbury Flaxmill Maltings.

"The building has an incredible story to tell over two hundred years and we are looking forward to bringing that history and innovation to life for the surrounding community and visitors to the town.”

<< Back

News powered by attractionsmanagement.com

The Everyday Heritage initiative celebrates and preserves working class histories

Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England. [more...]

Heartbreak for Swedish theme park, Liseberg, as fire breaks out

A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing. [more...]

Raby Castle reveals ambitious plans to become a major visitor destination

Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project. [more...]

Wake The Tiger launches new 1,000sq m expansion

Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February. [more...]

Tate Modern and Frame collaborate on a mind/body experience

London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery. [more...]

Elvis Presley Live is rolling out globally

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. [more...]

In brief:

@PerthMuseumUK to open Easter weekend, bringing the Stone of Destiny back to Scotland for the first time in more than 700 years @culturepandk @mecanoo_ [more...]
Excitement for Bedford as the town could be home to Europe’s first Universal Studios @parks_universal [more...]
Google launches Gemini AI – its ChatGPT killer @google [more...]
Tourism think tank explores gender equity and male allyship @tourismsociety [more...]
Accenture says AI is bringing on a decade of deconstruction @AccentureSong #Accenture #AI #Technology [more...]
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre @BCLivingMuseum #BlackCountry #NHS #History [more...]
Attractions.io creates night-time map for Alton Towers @attractions_io @daz_black @altontowers #AltonTowers #MerlinEntertainments #DazBlack #DazGames [more...]
'Birthplace of Scottish tourism', Trossachs Pier, to get iconic viewing tower @lomondtrossachs #LochLomond #Trossachs [more...]
Therme appoints UK CEO as £250m Therme Manchester gets planning approval #spa #wellness #wellbeing #health #fitness #investsment #development #progress [more...]
More news from attractionsmanagement.com>>
<< Back