Attractions industry news

30 Mar 2021

Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023

In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.

Due to open in 2023, The Studio Tour Tokyo will occupy a 300,000sq ft space at the grounds of the former Toshimaen Amusement Park in Nerima-Ku, Tokyo and will feature – just like its London counterpart – authentic recreations of films sets from the Harry Potter films, including the Great Hall at Hogwarts, the Forbidden Forest and Diagon Alley.

Speaking exclusively to Attractions Management in the latest issue (1/2021), Sarah Roots, executive vice president, Warner Bros Studio Tours & Retail, said the attraction will look to tap into the huge passion for the movie franchise which exists in the country.

“The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go,” Roots said.

“We’ll take the essence of the Studio Tour London and build on it using lessons we’ve learned to create something even more amazing in Japan."

Roots added that while the Tokyo Studio Tour will keep the essence of the London Tour, there will be several differences.

While the London Tour at Leavesden Studios – where all eight of the Harry Potter films were made – features original sets, props and costumes from the movies, in Japan, the sets will be "authentic replicas" of the originals.

"This allows a bit more freedom when designing the attraction," Roots said.

“All of the favourites will be there – The Great Hall, Dumbledore’s Office, the Forbidden Forest – but we have the option of making changes to them.

"We have the benefit of a brand new building in Japan and it’s bigger, so we’ll be able to make an enhanced Forbidden Forest, for example."

In addition, the Tokyo tour will include features tailored for the Japanese market.

“The Japanese love photo ops, interactives and getting involved, and we’ll be adding a lot of interactivity and engagement into that tour,” Roots said.

"The Japanese tour will also benefit from the lessons learned at Leavesden, with some tweaks made in terms of the order and spacing of the attractions and the F&B offer."

• To read the full interview with Sarah Roots in the latest issue of Attractions Management, click here.

<< Back

News powered by

MuseumNext launches digital income summit to help attractions tap into new revenue streams

A new event will offer museums and attractions actionable advice on how they can better use technology to boost their income. [more...]

Therme Group invests in experiential art company Superblue

Global wellbeing organisation Therme Group has become a strategic investor in experiental art company Superblue. [more...]

Plans approved for huge The Arc viewing platform in Bristol

Plans have been approved for a major new visitor attraction in Bristol, UK. [more...]

You can now enter the World Leisure Innovation Prize

World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. [more...]

Alton Towers to launch three 80s-themed Retro Squad rides when park opens

Alton Towers theme park in the UK will offer visitors the opportunity to indulge in some 80s nostalgia when it launches three "retro" rides this month. [more...]

World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic

The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters. [more...]

In brief:

IMG to operate chimney lift experience at Battersea @GordonRamsay @BatterseaPwrStn #Battersea [more...]
Visits to leading UK attractions fell by 70 per cent in 2020 @alva_uk #VisitoAttractions #Museum #Gallery #Tourism [more...]
Warner Bros looking to utilise Japan's 'intense fandom' when Harry Potter tour opens in 2023 @wbtourlondon @sarahroots @warnerbros @wizardingworld @harrypotterfilm #HarryPotter [more...]
Creative teams confirmed for £120m 'Festival UK 2022' @FestivalUK2022 #FestivalUK2022 #Brexit #BrexitFestival #Culture [more...]
Christian Lachel takes the helm at BRC Imagination Arts @BRCArts @clachel [more...]
First images revealed of David Walliams' Gangsta Granny ride at Alton Towers @MerlinEntsNews @altontowers @davidwalliams #AltonTowers #GangstaGranny #ThemePark [more...]
@design_museum addresses lack of diversity in the design industry with new training course #diversity #design #architecture. [more...]
UK travel and tourism sectors 'decimated' by pandemic @ONS @PwC_UK #Tourism #Travel #VisitorAttractions #COVID19 #pandemic [more...]
'Much-needed' independent review launched into Destination Management Organisations @tourismsociety @TourismsVoice #Tourism #DCMS #DMO #DestinationManagement [more...]
More news from>>
<< Back