Attractions industry news

09 May 2021

I’m a Celebrity theme park to open in the UK this year

A new themed attraction, based on the popular I'm a Celebrity...Get Me Out of Here!
TV show, is set to open in the UK this year.

To be located at the Lowry Outlet Mall in Salford, Greater Manchester, the I'm A Celebrity... Jungle Challenge indoor park will be marketed as a "multi-sensory adrenaline adventure".

It will enable visitors to compete to be "king or queen of the jungle" – following the format of the TV show – by collecting gold stars.

The stars can be earned by taking part in 90-minute challenges, such as zip wires, climbing walls, mazes and parachute drops.

Zones within the indoor attraction will be themed and named after the TV show's iconic challenge areas – including Main Camp, Croc Creek and Snake Rock.

The attraction is being developed by broadcaster ITV, which owns the rights to the show.

I'm A Celebrity... Jungle Challenge was first announced back in 2019, but its launch has been delayed due to the pandemic.

A spokesperson told Attractions Management: "The Jungle Challenge team are working hard to get the attraction ready for a 2021 opening, however, we are having to accommodate the challenges presented by COVID-19.

"It will be the perfect day out for all the family. Campmates will venture into the specially created jungle where you’ll need to navigate a series of obstacles and challenges.

"They can then face their fears, test their nerve and agility and collect as many stars as they can for their chance to be crowned “King” or “Queen” of the jungle!"

Following the challenge, guests can visit a themed 'Tree-top Studio' gift shop.

I'm A Celebrity... Jungle Challenge adds to the range of themed attractions featuring ITV shows, which it has developed as part of its "More Than TV" strategy.

Others include the Emmerdale Village Tour, Coronation Street – The Tour and Ninja Warrior UK.

<< Back

News powered by attractionsmanagement.com

Themed Entertainment Association sets up presence in China

The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai. [more...]

Paul Kent joins Simworx

Simworx has appointed Paul Kent as its global business development manager. [more...]

Further details revealed for Orlando's Peppa Pig theme park

Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the US in 2022. [more...]

Andy Grant and Panorama Group join forces to create global destination development firm

Panorama Group and Andy Grant have joined forces to create a new company providing global resort and entertainment development services. [more...]

Players of new Chaos Karts AR concept will feel as though they’re in a video game

Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021). [more...]

Jorvik's global art project will connect 14 cities

The Jorvik Group has launched a major global art project which will connect 14 cities around the world. [more...]

In brief:

Merlin hits the market with surge of new openings @merlinentsnews #Merlin #Lego #Legoland #Hasbro #PeppaPig #Orlando [more...]
Secret Cinema does Bridgerton tie-up with [email protected] @netflix #Bridgerton [more...]
Kew Gardens establishes new 'living laboratory' to study biodiversity @kewgardens #KewGardens #Biodiversity [more...]
UK government and National Lottery allocate £10m in vouchers to fund attractions [email protected] @DCMS #Tourism #VisitBritain [more...]
Eden Project signs deal for Dundee site – attraction will create £27m per year to the regional economy @edenproject @DundeeCouncil @dundeeuni #EdenProject #EdenDundee [more...]
Madame Tussauds moves Prince Harry and Meghan from royal family to Hollywood zone @MadameTussauds #MadameTussauds #PrinceHarry #Meghan #RoyalFamily [more...]
Johnnie Walker visitor centre, designed by BRC, opens at Clynelish distillery @brcarts @diageogb @johnniewalker_ #Whisky #BRC #VisitorCentre [more...]
Permanent theme park unveiled at site of Kynren show in Durham @kynrenuk @puydufou #Durham #AucklandCastle [more...]
Hasbro to launch first Monopoly Lifesized live-action experience @sell_a_door @monopolyuk @Hasbro @clockworkdogg @GamepathEnts @DaveHutchinson_ @TomBeynon19 #Monopoly #LiveAction #Attraction #London [more...]
More news from attractionsmanagement.com>>
<< Back