Attractions industry news

11 Aug 2021

Players of new Chaos Karts AR concept will feel as though they’re in a video game

Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).

Visitors drive around a digitally projected world, connecting the physical vehicles with a virtual track.

The AR allows Chaos Karts to be experienced on an infinite number of tracks and there is a competitive element, with players collecting power-ups and ‘weapons’ – such as laser guns, hammers, bombs, and speed boosts.

Engineered by The Ents Inc, Chaos Karts has no physical obstacles on the track and utilises anti-collision technology, meaning that helmets and driving suits are not required, making the experience available for everyone aged 13 and above.

The karts are also kitted out with features to produce "real life sensations and reactions" that will immerse competitors.

Chaos Karts was founded by Tom Lionetti-Maguire, CEO and founder of Little Lion Entertainment, the firm behind The Crystal Maze Experiences.

Lionetti-Maguire said: “Creating a real-life version of a video game has been an obsession for some time and we're delighted to have cracked it.

"Every time you play it, the adrenaline, the pure elation of it – it still surprises me every time.

"The gamification of experiences is a phenomenon that is here to stay, and this is the purest distillation of it… it’s a game and an experience, wrapped up in a whole load of silliness, with a sprinkling of nostalgia for good measure.

"Chaos Karts is a game changer. All this and opening in time for a summer of fun that we so desperately deserve, is frankly a dream come true!”

Chaos Karts will be located in ​​Fleet Street Hill in East London, close to the famous Brick Lane.

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