Attractions industry news

26 Nov 2021

Museum operators using AR to take their exhibits global

Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."

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