Association of Leading Visitor Attractions

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03 Jul 2023

Continuum reveals reimagined Loch Ness centre to celebrate Scotland's brand icon

Continuum Attractions, which acquired the Loch Ness Centre in Scotland in January, has officially reopened its doors following a £1.5m refurbishment.

The visitor attraction is located in Drumnadrochit near Inverness.

The 12-week redevelopment has reinvigorated the centre, which will now focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

The one-hour experience offers guests the chance to immerse themselves seven interpretations of the legend and explores the real stories of Loch Ness.

"We've invested in a full upgrade to enhance the visitor experience, allowing people to explore the legend and myths of Loch Ness through immersive tours and also via trips aboard the attraction’s famous research vessel, Deepscan," said CEO, Juliana Delaney.

"Guests will walk through 500 million years of history to explore the myths and examine the scientific research surrounding the monster.

"They can hear real people’s stories, discover artefacts, and hear scientific debate on the existence of Nessie, a phenomenon boasting over 1,000 eyewitness accounts and recorded sightings, alongside lots of unexplained evidence."

The reopening coincides with the 90th anniversary of the famous sighting of Nessie, by Aldie Mackay, in 1933 which catapulted Scotland, Loch Ness, and its monster phenomenon onto the world stage and sets the scene for the centenary in 2033.

The ‘Monster Spotted’ headline went global, launching Loch Ness centre stage into world's media and attracting visits from around the world.

The media frenzy that ensued is among the real stories celebrated at the new Loch Ness Centre.

Chris Taylor, VisitScotland's regional leadership director, added: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”