Who we are

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HRH The Duke of York, KG.

His Royal Highness The Duke of York, KG is the President of ALVA. The Duke of York undertakes a number of engagements every year in support of ALVA; from visiting and meeting members, attending events and conferences, hosting meetings at Buckingham Palace and initiating discussions on issues relevant to ALVA members and the wider tourism, heritage and attractions economy.[more...]


Bernard Donoghue


Bernard Donoghue has been the Director of ALVA since September 2011 following a career in advocacy, communications and lobbying, latterly at a senior level in the tourism and heritage sector. Mobile: 07740 622355[more...]

Tel: +44 (0) 20 7233 3343 (Direct)
Email: bernarddonoghue@alva.org.uk

Barbara Commons

Membership & Events Manager

Email: bcommons@alva.org.uk


Sarah Roots

Vice President, Warners Bros. Studio Tour London - The Making of Harry Potter

Sarah is the Vice-President of Warner Bros. Studio Tour London - 'The Making of Harry Potter'. She joined the board of ALVA in July 2014.[more...]

Tim Husbands MBE

Chief Executive, Titanic Belfast

Tim is the Chief Executive of Titanic Belfast, the world's largest Titanic visitor experience. Tim joined the board of ALVA in September 2014. [more...]

Loyd Grossman CBE FSA

Chairman, Heritage Alliance and Chairman, Royal Parks

Loyd was, until early 2017, Chairman of the Churches Conservation Trust - a member of ALVA - and is Chairman of the Heritage Alliance, of which ALVA is a member and has a board position. Loyd joined the Board of ALVA in July 2013. [more...]

Sue Wilkinson

Director of Supporter Development, The National Trust

Sue Wilkinson is a trustee of two ALVA members; The Old Royal Naval College, Greenwich, and the Churches Conservation Trust.[more...]

Stephen Duncan

Director of Commercial and Tourism, Historic Scotland

Stephen Duncan was appointed Director of Commercial and Tourism in April 2011 after initially joining Historic Scotland as Head of Commercial and Visitor Operation in 2009. Stephen joined the board of ALVA in September 2014. [more...]

Thomas Coke, The Earl of Leicester

Deputy Chairman of Treasure Houses of England

Thomas Edward Coke, 8th Earl of Leicester, became a board member of ALVA in November 2015, and represents the Treasure Houses of England. [more...]

Lord Lee of Trafford DL (Chairman)

Chairman of ALVA

Lord Lee of Trafford is the Chairman of ALVA, a role he has held since his appointment in 1990. In March 2012 he was elected as Chairman of the All-Party Parliamentary Group on Tourism in the Houses of Parliament[more...]

Baroness Patience Wheatcroft of Blackheath

Deputy Chairman and Trustee of The British Museum

Patience Wheatcroft was the editor in chief, Europe, of The Wall Street Journal until February 2011. Prior to joining the Journal, Ms. Wheatcroft served as a non-executive director of Barclays plc and Shaftesbury plc as well as a consultant on business and public affairs. [more...]

Pim Baxter OBE

Deputy Director and Director of Communications and Development, The National Portrait Gallery

Pim Baxter is the Director of Communications and Development and Deputy Director of the National Portrait Gallery. She is Co-Chair of the Women Leaders in Museums Network. [more...]

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