ALVA's 51 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2000 tourist sites, hosting over 100 million domestic and overseas visitors each year - around 25% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • North of England Zoological Society, Chester Zoo, Giraffe Feeding Platform
    North of England Zoological Society: Chester Zoo, Giraffe Feeding Platform
  • Canterbury Cathedral, Exterior view
    Canterbury Cathedral: Exterior view
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • Zoological Society of London, Tiger Territory
    Zoological Society of London: Tiger Territory
  • National Portrait Gallery, Man Ray
    National Portrait Gallery: Man Ray
  • Treasure Houses of England, Leeds Castle
    Treasure Houses of England: Leeds Castle
  • Glasgow Museums, Riverside Museum
    Glasgow Museums: Riverside Museum
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Titanic Belfast,
    Titanic Belfast:
  • Oxford University Museums, Ashmolean Museum: Grayson Perry
    Oxford University Museums: Ashmolean Museum: Grayson Perry
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • British Museum, 'Life and Death in Pompeii and Herculaneum'
    British Museum: 'Life and Death in Pompeii and Herculaneum'
  • Science Museum Group, National Railway Museum
    Science Museum Group: National Railway Museum
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • Victoria and Albert Museum, David Bowie is..... exhibition
    Victoria and Albert Museum: David Bowie is..... exhibition
  • English Heritage, Whitby Abbey
    English Heritage: Whitby Abbey
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Latest News

ALVA NEWS

12 March 2013

Visitors fell in love with modern British art & design in 2012

British Art & Design was hugely popular in 2012, with Grayson Perry: The Tomb of the Unknown Craftsman helping the British Museum remain the most popular visitor attraction for the 6th year running (5,575,946). [more...]

INDUSTRY NEWS

24 May 2013

Guggenheim Museum planned for Wales

Plans are in the works to bring a Guggenheim museum to Wales as early as 2019 in a bid to replicate the success that came from opening one in Bilbao, Spain. [more...]

INDUSTRY NEWS

23 May 2013

York Cathedral to launch new attraction

A new attraction at York Minster, chronicling the last 2,000 years of history dating back to 71AD is set to open to the public this Saturday. [more...]

Upcoming events

14 August 2013

ALVA Scotland meeting

Royal Botanic Garden Edinburgh

Our seven Scottish members will meet at the RBGE to discuss issues relating to Scottish tourism and promotion, visitor numbers, visitor experience and the 2014 Glasgow Commonwealth Games. [more...]

[more events...]

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