ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Royal Collection Trust, Buckingham Palace; Summer Opening 2017
    Royal Collection Trust: Buckingham Palace; Summer Opening 2017
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Royal Albert Hall,
    Royal Albert Hall:
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Latest News

ALVA NEWS

20 March 2018

ALVA reveals average increase of 7.3% on 2016 visitor numbers to UK attractions.

On the eve of English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2017 today (Friday, March 16, 2018), which saw an average increase of 7.3% on 2016 visitor numbers to UK attractions. Attractions in Scotland have seen consistent growth and saw an increase of 13.9%, while in Northern Ireland, there was 6.5% growth. Overall 129,954,657 visits were made to the top 238 ALVA sites in the UK. [more...]

INDUSTRY NEWS

24 Apr 2018

Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence

VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence. [more...]

INDUSTRY NEWS

24 Apr 2018

HLF invests in Skills for the Future campaign with Welsh railway training scheme

Wales' biggest tourist railway has secured national lottery funding to support an ambitious training scheme encouraging careers in the heritage sector. [more...]

Upcoming events

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below