ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Upcoming events

23 October 2018

ALVA Education Managers' Forum

Royal Academy, London

The six-monthly meeting of ALVA member Education Managers. Coffee at 10am, meeting starts at 10.30am. [more...]

29 October 2018

ALVA Finance Directors' Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Finance Directors' forum; speakers include Farrer & Co and a case study on pricing strategy from the Shakespeare Birthplace Trust. [more...]

15 November 2018

ALVA Heads of HR Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Heads of HR Forum. Speakers include Farrer & Co. [more...]

22 November 2018

ALVA Benchmarking Seminar

British Library, London

Annual seminar looking at bench-marking criteria for the visitor experience, as well as financial measures, such as ticket pricing and secondary spend. Lots of case studies and case studies. [more...]

[more events...]

Latest News

ALVA NEWS

15 October 2018

Largest number of attendees at 2018 Visitor Attractions Conference since 2005

The Annual National Conference of Visitor Attractions 2018 took place on Thursday 4th October at the QEII Conference Centre, London, with the highest number of attendees since 2005. Key speakers included the Earl of Harewood and speakers from Kew Gardens, Blenheim Palace, Historic Houses, Alexandra Palace, Merlin Entertainment and VisitEngland. [more...]

INDUSTRY NEWS

16 Oct 2018

V&A’s Photography Centre opens as part of its FuturePlan initiative

London’s V&A Museum has opened its new Photography Centre – a dedicated space showing works including the Royal Photographic Society collection, which it acquired in 2017 from the National Science and Media Museum in Bradford, Yorkshire. [more...]

INDUSTRY NEWS

16 Oct 2018

DCMS publishes action plan to back joint strategies for English museums

The UK Department for Digital, Culture, Media and Sport (DCMS) has published an action plan that will enable joined-up strategic thinking for English museums at governmental and sector level in the wake of 2017’s Mendoza Review. [more...]

Upcoming events

23 October 2018

ALVA Education Managers' Forum

Royal Academy, London

The six-monthly meeting of ALVA member Education Managers. Coffee at 10am, meeting starts at 10.30am. [more...]

29 October 2018

ALVA Finance Directors' Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Finance Directors' forum; speakers include Farrer & Co and a case study on pricing strategy from the Shakespeare Birthplace Trust. [more...]

15 November 2018

ALVA Heads of HR Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Heads of HR Forum. Speakers include Farrer & Co. [more...]

22 November 2018

ALVA Benchmarking Seminar

British Library, London

Annual seminar looking at bench-marking criteria for the visitor experience, as well as financial measures, such as ticket pricing and secondary spend. Lots of case studies and case studies. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below