ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Royal Albert Hall,
    Royal Albert Hall:

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
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Upcoming events

08 October 2019

ALVA London Members

Tower Bridge, London

10 October 2019

Heads of Education Forum

Titanic Belfast, Belfast

15 October 2019

ALVA Board meeting

National Trust, London

22 November 2019

ALVA Benchmarking Seminar

London Transport Museum, London

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

17 Sep 2019

Scape aims for city-wide AR through data gathering initiative

UK technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a "new baseline for 3D mapping" and enable city-wide augmented reality applications. [more...]

INDUSTRY NEWS

10 Sep 2019

Tottenham to debut first standalone NFL attraction outside the US

Tottenham Hotspur is introducing the first stand-alone NFL visitor attraction outside of the US, with the football club adding an American Football tour to its stadium experience. [more...]

Upcoming events

08 October 2019

ALVA London Members

Tower Bridge, London

10 October 2019

Heads of Education Forum

Titanic Belfast, Belfast

15 October 2019

ALVA Board meeting

National Trust, London

22 November 2019

ALVA Benchmarking Seminar

London Transport Museum, London

[more events...]

Search for ALVA members

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below