ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Royal Albert Hall,
    Royal Albert Hall:
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Treasure Houses of England, Blenheim Palace
    Treasure Houses of England: Blenheim Palace
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Warner Bros. Studio Tour London, Hogwarts in the snow
    Warner Bros. Studio Tour London: Hogwarts in the snow
  • National Trust, Fountains Cottage
    National Trust: Fountains Cottage
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Somerset House, Winter Skate
    Somerset House: Winter Skate

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Northern
Ireland
Wales
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Upcoming events

23 January 2020

ALVA Fundraising Forum

Moore Kingston Smith, London

Presentations from Birmingham Museums Trust on fundraising strategies; from Moore Kingston Smith on measuring the social impact of a visitor attraction's work; and on the current fundraising environment. [more...]

24 January 2020

ALVA Finance Directors' Forum

Farrer & Co, London

Including presentations from colleagues from Royal Museums Greenwich and The Roman Baths and Pump Room, Bath, on devising and implementing successful pricing strategies. [more...]

31 January 2020

ALVA Scottish Members' Forum

RZSS, Edinburgh Zoo, Edinburgh

18 February 2020

ALVA Board Meeting

National Trust London Office, London

[more events...]

Latest News

ALVA NEWS

03 January 2020

ALVA announces line-up for Visitor Attraction Retail Conference, 26th February 2020

ALVA's first retail and commercial showcase conference - which is open to non-ALVA members - has a stellar line-up of speakers: MOMA; Warner Bros Studio Tours London; RHS Wisley; National Memorial Arboretum; Benugo; and the Customer Service Director of the John Lewis Partnership. Sharing, Learning, Inspiring. [more...]

INDUSTRY NEWS

17 Jan 2020

Alligator park coming to London's Old Kent Road

Avanton, a London-based property developer, has announced plans to create an alligator farm and enclosure to be built on the UK capital's Old Kent Road. [more...]

INDUSTRY NEWS

14 Jan 2020

Fantastic Beasts to go on display at Natural History Museum

London's Natural History Museum is set to a host an exhibition inspired by the creatures featured in JK Rowling's Fantastic Beasts And Where To Find Them series. [more...]

Upcoming events

23 January 2020

ALVA Fundraising Forum

Moore Kingston Smith, London

Presentations from Birmingham Museums Trust on fundraising strategies; from Moore Kingston Smith on measuring the social impact of a visitor attraction's work; and on the current fundraising environment. [more...]

24 January 2020

ALVA Finance Directors' Forum

Farrer & Co, London

Including presentations from colleagues from Royal Museums Greenwich and The Roman Baths and Pump Room, Bath, on devising and implementing successful pricing strategies. [more...]

31 January 2020

ALVA Scottish Members' Forum

RZSS, Edinburgh Zoo, Edinburgh

18 February 2020

ALVA Board Meeting

National Trust London Office, London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below