ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Royal Albert Hall,
    Royal Albert Hall:
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • Eden Project, Cornwall
    Eden Project: Cornwall

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

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Upcoming events

20-21 November 2019

Treasure Houses of England annual conference

Burghley House

21 November 2019

ALVA HR Directors' Forum

Farrer & Co, London

22 November 2019

ALVA Benchmarking Seminar

London Transport Museum, London

22 November 2019

ALVA Annual Benchmarking Seminar

London Transport Museum, London

[more events...]

Latest News

ALVA NEWS

16 October 2019

The impact of a No-Deal Brexit on UK Tourism

A “no-deal” Brexit would cause a 5% drop in UK outbound travel and tourism trips in 2020, because of the stifled economic backdrop and impact of a weaker pound, Oxford Economics has reported. Ireland and Spain would be the hardest hit from fewer UK visitors. In contrast, the weaker pound could mean that UK tourism inflows are 4% higher in a “no-deal” scenario, provided there is no travel disruption. [more...]

INDUSTRY NEWS

19 Nov 2019

New IAAPA chair Amanda Thompson targets progress on safety and sustainability

The development of a global safety standard for the attractions industry is high on the wish list of incoming IAAPA chair Amanda Thompson, whose tenure begins today (Tuesday 19 November). [more...]

INDUSTRY NEWS

15 Nov 2019

V&A appoints Gus Casely-Hayford as first director of V&A East

Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023. [more...]

Upcoming events

20-21 November 2019

Treasure Houses of England annual conference

Burghley House

21 November 2019

ALVA HR Directors' Forum

Farrer & Co, London

22 November 2019

ALVA Benchmarking Seminar

London Transport Museum, London

22 November 2019

ALVA Annual Benchmarking Seminar

London Transport Museum, London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below