ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Royal Albert Hall,
    Royal Albert Hall:
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Northern
Ireland
Wales
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South East
London

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Upcoming events

06-07 November 2019

ASVA Annual Conference

Crieff Hydro

20-21 November 2019

Treasure Houses of England annual conference

Burghley House

21 November 2019

ALVA HR Directors' Forum

Farrer & Co, London

22 November 2019

ALVA Benchmarking Seminar

London Transport Museum, London

[more events...]

Latest News

ALVA NEWS

16 October 2019

The impact of a No-Deal Brexit on UK Tourism

A “no-deal” Brexit would cause a 5% drop in UK outbound travel and tourism trips in 2020, because of the stifled economic backdrop and impact of a weaker pound, Oxford Economics has reported. Ireland and Spain would be the hardest hit from fewer UK visitors. In contrast, the weaker pound could mean that UK tourism inflows are 4% higher in a “no-deal” scenario, provided there is no travel disruption. [more...]

INDUSTRY NEWS

18 Oct 2019

Eden Project targets 2020 start on geothermal energy project

A long-planned project to drill for geothermal heat to power the Eden Project site in Cornwall will finally go ahead, after EU and Cornwall Council funding was approved. [more...]

INDUSTRY NEWS

18 Oct 2019

Alton Towers announces new attraction based on David Walliams' books

David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams. [more...]

Upcoming events

06-07 November 2019

ASVA Annual Conference

Crieff Hydro

20-21 November 2019

Treasure Houses of England annual conference

Burghley House

21 November 2019

ALVA HR Directors' Forum

Farrer & Co, London

22 November 2019

ALVA Benchmarking Seminar

London Transport Museum, London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below