Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Warner Bros. Studio Tour London: The Making of Harry Potter -
Titanic Belfast: Queen's Island, Belfast. -
Royal Albert Hall: -
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National Portrait Gallery: Inspiring People Re-hang -
Royal Collection Trust: Windsor Castle -
Treasure Houses of England: Leeds Castle, Kent -
English Heritage: Stonehenge, Wiltshire -
Eden Project: Cornwall -
Historic Environment Scotland: Edinburgh Castle -
National Trust: Waddesdon Manor, Parterre at Sunrise, Photo Chris Lacey -
Pleasure Beach: 'Infusion' at Blackpool -
National Trust: Giant's Causeway, Northern Ireland -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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ALVA NEWS
23 April 2026
COMPANY OF COOKS APPOINTED EXCLUSIVE FOOD & BEVERAGE/ EVENTS PARTNER BY ASSOCIATION OF LEADING VISITOR ATTRACTIONS (ALVA)
Company of Cooks – the specialist food, drink and hospitality business has been appointed the exclusive Food & Beverage/ Events Partner by the Board of Directors of ALVA, the Association of Leading Visitor Attractions. This new partnership will see Company of Cooks add value to ALVA’s membership of over 2,200 attractions by sharing its expertise plus regular valuable food, drink and hospitality insights. [more...]
19 March 2026
ALVA ANNOUNCES VISITOR NUMBERS IN 2025 TO THE UK’S MOST POPULAR ATTRACTIONS SAW A RISE OF 2% -Natural History Museum is the most visited attraction in the UK -
The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2025 today (Friday, March 20, 2026) during English Tourism Week and Scottish Tourism Month. The total number of visits to 409 ALVA sites in 2025 was 165 million, which was a 2% increase on the previous year but still represented a decline of 7% on the 170 million visits in 2019 to the top ALVA sites. [more...]
25 January 2026
ALVA welcomes Government announcement of £1.5billion investment in culture, heritage, museums, galleries and libraries
ALVA welcomes Government announcement of £1.5 billion package to restore national pride. The £1.5 billion will be invested in cultural organisations over a five-year period – turning the corner on underfunding over the last decade and more. ALVA CEO Bernard Donoghue says "This is hugely welcome, it recognises the importance of culture to our communities and the vulnerable nature of many regional museums, galleries and libraries." [more...]
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