ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
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Upcoming events

05 September 2019

ALVA Event Managers' Forum

Ashmolean Museum, Oxford University Museums, Oxford

09 September 2019

ALVA Heads of Security Forum

British Museum, London

12-13 September 2019

ALVA Council Meeting

Museum of London, London

08 October 2019

ALVA London Members

Tower Bridge, London

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

22 Aug 2019

Designs submitted for Derby's £42m swimming pool and waterpark

Enhanced designs have been submitted for a £42m swimming pool and waterpark complex in Derby. [more...]

INDUSTRY NEWS

20 Aug 2019

Sutton Hoo ancient royal burial site reopens following redevelopment

Sutton Hoo, the burial site of a 7th century Anglo-Saxon king in Suffolk, England, that achieved worldwide fame upon its discovery in 1938, has reopened following a £4m (US$4.85m, €4.37m) transformation. [more...]

Upcoming events

05 September 2019

ALVA Event Managers' Forum

Ashmolean Museum, Oxford University Museums, Oxford

09 September 2019

ALVA Heads of Security Forum

British Museum, London

12-13 September 2019

ALVA Council Meeting

Museum of London, London

08 October 2019

ALVA London Members

Tower Bridge, London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below