ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Royal Albert Hall,
    Royal Albert Hall:
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

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Upcoming events

26 November 2020

ALVA Benchmarking Seminar

Virtual conference

The Benchmarking seminar will comprise 4 1hour zoom sessions featuring updates, forecasts, insights and the results of visitor experience and recovery benchmarking, plus lots of case studies from across the UK [more...]

[more events...]

Latest News

ALVA NEWS

03 November 2020

Government agrees to ALVA request for Tourism Industry Council to meet in light of England lockdown

The Government has agreed to ALVA 's request, made immediately after the Prime Minister's statement on 31st October announcing the lockdown measures in England, to convene an extraordinary meeting of the Tourism Industry Council. The Council will meet with industry leaders on the afternoon of Tuesday 3rd November. [more...]

26 August 2020

ALVA Board member Baroness Patience Wheatcroft to succeed Lord Lee as ALVA Chairman.

Baroness Patience Wheatcroft, an ALVA Board member since 2012, will succeed the current Chairman, Lord John Lee, when he steps down at ALVA's AGM on 18th September, after 30 years as the organisation's Chairman. [more...]

14 July 2020

UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success

As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]

Upcoming events

26 November 2020

ALVA Benchmarking Seminar

Virtual conference

The Benchmarking seminar will comprise 4 1hour zoom sessions featuring updates, forecasts, insights and the results of visitor experience and recovery benchmarking, plus lots of case studies from across the UK [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below