ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Historic Environment Scotland, Edinburgh Castle
    Historic Environment Scotland: Edinburgh Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Royal Albert Hall,
    Royal Albert Hall:
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Upcoming events

26 February 2024

ALVA visitor attractions retail conference

Wellcome Collection, Euston Road, London

26 February 2024

ALVA Member CEOs Dinner

House of Lords, Palace of Westminster

04 March 2024

ALVA Heads of HR Forum

Farrer & Co, Lincoln's Inn Fields, London

05 March 2024

ALVA Lecture, UCL Institute of Education

University College London

[more events...]

Latest News

ALVA NEWS

09 February 2024

ALVA publishes key asks of all political parties in the run-up to the General Election.

ALVA has today published its latest key facts briefing about the UK tourism sector and visitor economy, and its key asks of all political parties in the run-up to the UK General Election. The key asks are being shared with all UK political parties and have been prioritised by ALVA members. [more...]

29 January 2024

Kate Ancketill, 'retail futurologist' confirmed as the keynote speaker at the ALVA Retail conference, 26th February 2024

Kate is CEO and founder of Business Futurist consultancy GDR, is a ‘wayfinder to the future’ and a retail guru with tech, consumer, retail and brand specialisation. GDR is the innovation partner to around 30 of the world's largest consumer brands, including: Target, P&G, Costa Coffee, Coca-Cola, Clorox, Danone, Carlsberg, Google, Microsoft, Jaguar Land Rover, Tesco, Sainsburys, Waitrose and Lego. Her bio is here: www.gdruk.com www.kateancketill.com [more...]

25 January 2024

ALVA reveals speakers for Visitor Attraction Retail Conference, 26th February, at The Wellcome Collection

ALVA will be holding our next Retail at Visitor Attractions Conference, on Monday 26th February, 2024. It will be held at The Wellcome Collection, Euston Road, London, and will feature a host of case studies focussing on current consumer trends, spend per head and customer expectations; lessons we can learn from the High Street about the customer experience; communicating your organisation's brand through your retail range and experience; sustainability and procurement. [more...]

Upcoming events

26 February 2024

ALVA visitor attractions retail conference

Wellcome Collection, Euston Road, London

26 February 2024

ALVA Member CEOs Dinner

House of Lords, Palace of Westminster

04 March 2024

ALVA Heads of HR Forum

Farrer & Co, Lincoln's Inn Fields, London

05 March 2024

ALVA Lecture, UCL Institute of Education

University College London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below