ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Treasure Houses of England, Blenheim Palace
    Treasure Houses of England: Blenheim Palace
  • Somerset House, Winter Skate
    Somerset House: Winter Skate
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Royal Albert Hall,
    Royal Albert Hall:
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Warner Bros. Studio Tour London, Hogwarts in the snow
    Warner Bros. Studio Tour London: Hogwarts in the snow
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Fountains Cottage
    National Trust: Fountains Cottage
  • Eden Project, Cornwall
    Eden Project: Cornwall

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Upcoming events

18 February 2020

ALVA Board Meeting

National Trust London Office, London

20-21 February 2020

ALVA Council Meeting

Westminster Abbey, London

The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]

26 February 2020

ALVA Retail and Commercial Conference

London Transport Museum, London

A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]

11 March 2020

ALVA Digital Marketing Forum

Royal Museums Greenwich, London

The first meeting of this forum for digital marketing managers at ALVA members, created in partnership with our corporate partners Digital Visitor and Deeson. Case studies, trends, insights and networking. [more...]

[more events...]

Latest News

ALVA NEWS

03 January 2020

ALVA announces line-up for Visitor Attraction Retail Conference, 26th February 2020

ALVA's first retail and commercial showcase conference - which is open to non-ALVA members - has a stellar line-up of speakers: MOMA; Warner Bros Studio Tours London; RHS Wisley; National Memorial Arboretum; Benugo; and the Customer Service Director of the John Lewis Partnership. Sharing, Learning, Inspiring. [more...]

INDUSTRY NEWS

14 Feb 2020

Shortlist revealed for National Railway Museum's Central Hall

Five proposals have been shortlisted for the design of the National Railway Museum's Central Hall in York, UK, which is scheduled to open in time for the museum’s 50th anniversary in 2025. [more...]

INDUSTRY NEWS

13 Feb 2020

Eden Project announces £67m attraction for Northern Ireland

A new £67m (US$86.9m, €79.8m) cultural and environmental Eden Project tourist attraction is to be built along the banks of the River Foyle, near Derry-Londonderry, Northern Ireland, with organisers hoping it will help to bring social, economic and environmental regeneration to the city. [more...]

Upcoming events

18 February 2020

ALVA Board Meeting

National Trust London Office, London

20-21 February 2020

ALVA Council Meeting

Westminster Abbey, London

The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]

26 February 2020

ALVA Retail and Commercial Conference

London Transport Museum, London

A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]

11 March 2020

ALVA Digital Marketing Forum

Royal Museums Greenwich, London

The first meeting of this forum for digital marketing managers at ALVA members, created in partnership with our corporate partners Digital Visitor and Deeson. Case studies, trends, insights and networking. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below