Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Treasure Houses of England: Leeds Castle, Kent -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail -
Treasure Houses of England: Blenheim Palace -
Somerset House: Winter Skate -
Historic Scotland: Edinburgh Castle -
English Heritage: Stonehenge, Wiltshire -
Titanic Belfast: Queen's Island, Belfast. -
Royal Albert Hall: -
National Trust: Giant's Causeway, Northern Ireland -
Royal Collection Trust: Windsor Castle -
Continuum Group Ltd: Spinnaker Tower, Portsmouth -
Warner Bros. Studio Tour London: Hogwarts in the snow -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Royal Collection Trust: Windsor Castle -
National Trust: Fountains Cottage -
Eden Project: Cornwall
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Upcoming events
18 February 2020
ALVA Board Meeting
National Trust London Office, London
20-21 February 2020
ALVA Council Meeting
Westminster Abbey, London
The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]
26 February 2020
ALVA Retail and Commercial Conference
London Transport Museum, London
A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]
11 March 2020
ALVA Digital Marketing Forum
Royal Museums Greenwich, London
The first meeting of this forum for digital marketing managers at ALVA members, created in partnership with our corporate partners Digital Visitor and Deeson. Case studies, trends, insights and networking. [more...]
Latest News
ALVA NEWS
03 January 2020
ALVA announces line-up for Visitor Attraction Retail Conference, 26th February 2020
ALVA's first retail and commercial showcase conference - which is open to non-ALVA members - has a stellar line-up of speakers: MOMA; Warner Bros Studio Tours London; RHS Wisley; National Memorial Arboretum; Benugo; and the Customer Service Director of the John Lewis Partnership. Sharing, Learning, Inspiring. [more...]
INDUSTRY NEWS
14 Feb 2020
Shortlist revealed for National Railway Museum's Central Hall
Five proposals have been shortlisted for the design of the National Railway Museum's Central Hall in York, UK, which is scheduled to open in time for the museum’s 50th anniversary in 2025. [more...]
INDUSTRY NEWS
13 Feb 2020
Eden Project announces £67m attraction for Northern Ireland
A new £67m (US$86.9m, €79.8m) cultural and environmental Eden Project tourist attraction is to be built along the banks of the River Foyle, near Derry-Londonderry, Northern Ireland, with organisers hoping it will help to bring social, economic and environmental regeneration to the city. [more...]
Upcoming events
18 February 2020
ALVA Board Meeting
National Trust London Office, London
20-21 February 2020
ALVA Council Meeting
Westminster Abbey, London
The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]
26 February 2020
ALVA Retail and Commercial Conference
London Transport Museum, London
A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]
11 March 2020
ALVA Digital Marketing Forum
Royal Museums Greenwich, London
The first meeting of this forum for digital marketing managers at ALVA members, created in partnership with our corporate partners Digital Visitor and Deeson. Case studies, trends, insights and networking. [more...]
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Ireland
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or
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