ALVA | Association of Leading Visitor Attractions

National Trust: Giant's Causeway, Northern Ireland
Warner Bros. Studio Tour London: The Making of Harry Potter
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Royal Albert Hall:
Forestry England: The Forestry Commission: 'The Gruffalo' trail
Royal Collection Trust: Windsor Castle
Pleasure Beach: 'Infusion' at Blackpool
Eden Project: Cornwall
Treasure Houses of England: Leeds Castle, Kent
Titanic Belfast: Queen's Island, Belfast.
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Continuum Group Ltd: Spinnaker Tower, Portsmouth
Historic Scotland: Edinburgh Castle
English Heritage: Stonehenge, Wiltshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

Scotland

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Northern
Ireland

Wales

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South West

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London

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Upcoming events

01-01 June 2020

ALVA Scottish members virtual meeting

12noon - 1pm, a virtual meeting of our Scottish members. [more...]

04 June 2020

ALVA Webinar; Hearing from attractions which have opened in Europe.

We'll be hearing from CEOs and senior leaders of three European attractions which have already opened to the public - what they planned, how they opened, what happened, who came, and that they learned. [more...]

05 June 2020

ALVA virtual Board Meeting, 12noon - 1pm.

Our virtual Board meeting. [more...]

05 June 2020

ACE webinar with AVEA (Ireland), ASVA (Scotland) and ALVA (UK)

11am - 12noon a webinar presented by the Association for Cultural Enterprises. [more...]

[more events...]

Latest News

ALVA NEWS

28 May 2020

Creative Industries Federation, UKHospitality and Association of Leading Visitor Attractions call for additional funds for those businesses who will be latest to return to work.

Today, industry bodies representing creative industries, hospitality and visitor attractions have issued a statement calling on government to extend support for those businesses and professionals who will be latest to return to work, warning of a financial “cliff-edge” for businesses that will be unable to resume full levels of operation for some time. [more...]

01 May 2020

THE UK’S TOP VISITOR ATTRACTIONS CELEBRATE VE DAY THROUGH AUDIO AND VISUAL EXPERIENCES

Although the Country cannot come together to commemorate the 75th Anniversary of VE Day on Friday, May 8, 2020, it is not stopping the members of ALVA (Association of Leading Visitor Attractions) celebrating in a variety of ways. These range from Singing & Dancing to understanding which laws were passed during World War II to hearing and seeing how the people of the time experienced the day. [more...]

10 April 2020

THE UK’S TOP VISITOR ATTRACTIONS OFFER ONLINE EASTER ACTIVITIES - From Egg-cellent eggs-periments to recipes, to church services to virtual egg hunts -

While people are relaxing over the Easter break, members of ALVA (Association of Leading Visitor Attractions) are offering a variety of “virtual” Easter activities to keep the old and young busy from the comfort of their own homes. These range from Egg-cellent eggs-periments at the Science Museum to Cathedral services at Durham Cathedral to cookery suggestions from English Heritage and Waddesdon Manor and a Great Easter Scavenger Hunt from the National Trust. [more...]