Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Treasure Houses of England: Leeds Castle, Kent -
Continuum Group Ltd: Spinnaker Tower, Portsmouth -
Royal Albert Hall: -
Titanic Belfast: Queen's Island, Belfast. -
Historic Scotland: Edinburgh Castle -
English Heritage: Stonehenge, Wiltshire -
Pleasure Beach: 'Infusion' at Blackpool -
Forestry England: The Forestry Commission: 'The Gruffalo' trail -
Eden Project: Cornwall -
National Trust: Giant's Causeway, Northern Ireland -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Warner Bros. Studio Tour London: The Making of Harry Potter -
Royal Collection Trust: Windsor Castle
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Latest News
ALVA NEWS
19 December 2020
TIER 4 guidance for England has been published
The UK Government guidance on the new tier 4 level restrictions has been published. Link here: https://www.gov.uk/guidance/tier-4-stay-at-home [more...]
17 December 2020
ALVA Director reveals his top 5 trends for visitor attractions in 2021
ALVA Director reveals his top 5 trends for visitor attractions in 2021, including the importance of the domestic market, an explosion in the 'experience economy', that purchases bought attractions' shops reveal our personality and passions, the reassurance of connecting with the past, and the importance of attractions in being the backdrop of peoples' happiest memories. [more...]
03 November 2020
Government agrees to ALVA request for Tourism Industry Council to meet in light of England lockdown
The Government has agreed to ALVA 's request, made immediately after the Prime Minister's statement on 31st October announcing the lockdown measures in England, to convene an extraordinary meeting of the Tourism Industry Council. The Council will meet with industry leaders on the afternoon of Tuesday 3rd November. [more...]
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