ALVA | Association of Leading Visitor Attractions

Royal Collection Trust: Windsor Castle
Eden Project: Cornwall
Warner Bros. Studio Tour London: The Making of Harry Potter
Titanic Belfast: Queen's Island, Belfast.
Historic Scotland: Edinburgh Castle
National Football Museum: Manchester
Continuum Group Ltd: Spinnaker Tower, Portsmouth
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
Royal Albert Hall:
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
English Heritage: Stonehenge, Wiltshire
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
Zoological Society of London: Whipsnade Zoo, Bedfordshire
National Trust: Giant's Causeway, Northern Ireland
Treasure Houses of England: Leeds Castle, Kent

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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Upcoming events

23 January 2020

ALVA Fundraising Forum

Moore Kingston Smith, London

24 January 2020

ALVA Finance Directors' Forum

Farrer & Co, London

31 January 2020

ALVA Scottish Members' Forum

RZSS, Edinburgh Zoo, Edinburgh

18 February 2020

ALVA Board Meeting

National Trust London Office, London

[more events...]

Latest News

ALVA NEWS

21 November 2019

Statement on the Duke of York's Presidency of ALVA

“In light of the Duke of York’s decision not to undertake public duties for the foreseeable future as a consequence of the issues raised in the BBC Newsnight interview the Board of ALVA confirms that His Royal Highness is now no longer its President. The Duke of York has been President of ALVA since 1999 and we thank him for the support he has given the Association over the last 20 years.” [more...]

INDUSTRY NEWS

09 Dec 2019

London Resort reveals first look at upcoming theme park

London Resort Holdings Company (LRCH), operator of the upcoming London Resort theme park and entertainment destination in Swanscombe, Kent, has released new concept artwork showcasing the first phase of the 535-acre resort. [more...]

INDUSTRY NEWS

06 Dec 2019

V&A launches digital database for cultural heritage preservation projects

The Victoria and Albert Museum (V&A) is demonstrating its commitment to protecting the world's cultural heritage and supporting communities that suffer cultural loss, through the launch of a new Culture in Crisis Portal. [more...]