ALVA | Association of Leading Visitor Attractions

Somerset House: Winter Skate
National Trust: Fountains Cottage
Warner Bros. Studio Tour London: Hogwarts in the snow
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Royal Collection Trust: Windsor Castle
Historic Scotland: Edinburgh Castle
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Titanic Belfast: Queen's Island, Belfast.
National Trust: Giant's Causeway, Northern Ireland
Royal Collection Trust: Windsor Castle
English Heritage: Stonehenge, Wiltshire
Eden Project: Cornwall
Treasure Houses of England: Blenheim Palace
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
Treasure Houses of England: Leeds Castle, Kent
Continuum Group Ltd: Spinnaker Tower, Portsmouth
Royal Albert Hall:

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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Upcoming events

28 April 2020

ALVA Board Meeting

National Trust London Office , London

21-22 May 2020

ALVA Council Meeting; CANCELLED

Royal Botanic Gardens Edinburgh, Edinburgh

23 July 2020

ALVA Board Meeting

Farrer & Co, London

Our Board meeting followed by the Chairman's Summer Lunch, generously hosted by Farrer & Co. [more...]

28 July 2020

ALVA Finance Directors' Forum

Farrer & Co, London

[more events...]

Latest News

ALVA NEWS

25 March 2020

The UK’s top visitor attractions may be closed but they’re open online to the world Millions of online visitors are creating their own ‘UK tourism must-visit list’ of places to visit when attractions re-open their doors

Millions of people around the world, and us Brits, are at home, online and being inspired by members of ALVA (Association of Leading Visitor Attractions); they are discovering the breadth, depth and diversity of the UK’s visitor attractions through websites and digital galleries, science podcasts, virtual tours of Parliament, through to web-cams of zoos and safari parks, as well as being able to take part in church and cathedral services and watching opera and theatre. [more...]

INDUSTRY NEWS

01 Apr 2020

Mary Rose Museum faces £2.2m funding shortfall as chief calls for increased independent museum support during COVID-19 crisis

Helen Bonser-Wilton, CEO of Portsmouth's Mary Rose Museum, says the attraction, along with the rest of Britain's independent museums are in "mortal peril" unless the government and heritage organisations act soon. [more...]

INDUSTRY NEWS

30 Mar 2020

British Museum appoints Mary Beard to as trustee following government veto

The British Museum has named Mary Beard as its a new trustee, a move which comes less than a year on from the British government blocking her nomination because of her pro-European views. [more...]