ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Royal Albert Hall,
    Royal Albert Hall:

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

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Upcoming events

15 September 2020

Event Managers' Forum

Warner Bros. Studio Tour 'The Making of Harry Potter'

17-18 September 2020

ALVA Council Meeting and 30th ALVA AGM

The Roman Baths, Bath, Bath

20 October 2020

ALVA Board Meeting

National Trust London Office , London

26 October 2020

Heads of Education Forum

Windsor Castle (The Royal Collection Trust)

[more events...]

Latest News

ALVA NEWS

22 June 2020

Reopening guidance for visitor attractions in England published by Government

Reopening guidance has been published by the Government for visitor attractions in England, following the announcement that visitor attractions not already open can do so from 4th July. The guidance can be found under 'COVID19 resources' in this website's Resources page. [more...]

28 May 2020

Creative Industries Federation, UKHospitality and Association of Leading Visitor Attractions call for additional funds for those businesses who will be latest to return to work.

Today, industry bodies representing creative industries, hospitality and visitor attractions have issued a statement calling on government to extend support for those businesses and professionals who will be latest to return to work, warning of a financial “cliff-edge” for businesses that will be unable to resume full levels of operation for some time. [more...]

01 May 2020

THE UK’S TOP VISITOR ATTRACTIONS CELEBRATE VE DAY THROUGH AUDIO AND VISUAL EXPERIENCES

Although the Country cannot come together to commemorate the 75th Anniversary of VE Day on Friday, May 8, 2020, it is not stopping the members of ALVA (Association of Leading Visitor Attractions) celebrating in a variety of ways. These range from Singing & Dancing to understanding which laws were passed during World War II to hearing and seeing how the people of the time experienced the day. [more...]

Upcoming events

15 September 2020

Event Managers' Forum

Warner Bros. Studio Tour 'The Making of Harry Potter'

17-18 September 2020

ALVA Council Meeting and 30th ALVA AGM

The Roman Baths, Bath, Bath

20 October 2020

ALVA Board Meeting

National Trust London Office , London

26 October 2020

Heads of Education Forum

Windsor Castle (The Royal Collection Trust)

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below