ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Historic Environment Scotland, Edinburgh Castle
    Historic Environment Scotland: Edinburgh Castle
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Northern
Ireland
Wales
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South East
London

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Upcoming events

- 29 April 2024

Heads of Finance forum

Farrer & Co, Lincoln's Inn Fields, London

22 April 2024

ALVA Heads of Sustainability forum

National Memorial Arboretum, Staffordshire

24 April 2024

ALVA Member CEOs Dinner

House of Lords, Palace of Westminster

26 April 2024

ALVA Heads of Events forum

National Museums Liverpool

[more events...]

Latest News

ALVA NEWS

18 March 2024

VISITOR NUMBERS TO THE UK’S MOST POPULAR ATTRACTIONS INCREASE BY 19% ACCORDING TO ALVA’S 2023 VISITOR FIGURES - The British Museum returns to being the most visited attraction

The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2023 today (Monday, March 18, 2024) during English Tourism Week and Scottish Tourism Month. The total number of visits to ALVA sites in 2023 was 146.6million, which was a 19% increase on the previous year (123.6 million) but still represented a decline of 11% on the 163.9 million visits in 2019 to the top 374 ALVA sites. [more...]

10 March 2024

ALVA warmly welcome Government continuing Theatre, Museums and Orchestra tax relief

ALVA was delighted with the news in the Budget that the Government has listened to lobbying and has agreed to permanently continue tax relief for theatres, museums (exhibitions) and orchestras at the existing level. Continuing the tax relief was a key lobbying ask for ALVA and we are delighted that the news will significantly benefit many ALVA members. [more...]

09 February 2024

ALVA publishes key asks of all political parties in the run-up to the General Election.

ALVA has today published its latest key facts briefing about the UK tourism sector and visitor economy, and its key asks of all political parties in the run-up to the UK General Election. The key asks are being shared with all UK political parties and have been prioritised by ALVA members. [more...]

Upcoming events

- 29 April 2024

Heads of Finance forum

Farrer & Co, Lincoln's Inn Fields, London

22 April 2024

ALVA Heads of Sustainability forum

National Memorial Arboretum, Staffordshire

24 April 2024

ALVA Member CEOs Dinner

House of Lords, Palace of Westminster

26 April 2024

ALVA Heads of Events forum

National Museums Liverpool

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below