Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Royal Collection Trust: Windsor Castle -
National Trust: Fountains Cottage -
Warner Bros. Studio Tour London: Hogwarts in the snow -
Eden Project: Cornwall -
English Heritage: Stonehenge, Wiltshire -
Historic Scotland: Edinburgh Castle -
Somerset House: Winter Skate -
National Trust: Giant's Causeway, Northern Ireland -
Treasure Houses of England: Leeds Castle, Kent -
Royal Collection Trust: Windsor Castle -
Treasure Houses of England: Blenheim Palace -
Continuum Group Ltd: Spinnaker Tower, Portsmouth -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Royal Albert Hall: -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail -
Titanic Belfast: Queen's Island, Belfast.
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Upcoming events
31 January 2020
ALVA Scottish Members' Forum
RZSS, Edinburgh Zoo, Edinburgh
18 February 2020
ALVA Board Meeting
National Trust London Office, London
20-21 February 2020
ALVA Council Meeting
Westminster Abbey, London
The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]
26 February 2020
ALVA Retail and Commercial Conference
London Transport Museum, London
A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]
Latest News
ALVA NEWS
03 January 2020
ALVA announces line-up for Visitor Attraction Retail Conference, 26th February 2020
ALVA's first retail and commercial showcase conference - which is open to non-ALVA members - has a stellar line-up of speakers: MOMA; Warner Bros Studio Tours London; RHS Wisley; National Memorial Arboretum; Benugo; and the Customer Service Director of the John Lewis Partnership. Sharing, Learning, Inspiring. [more...]
INDUSTRY NEWS
22 Jan 2020
3D printing could democratise heritage and help museums in repatriation debate
Researchers at the University of Brighton in the UK have been experimenting with 3D printing technologies as a way of democratising cultural heritage, as well as helping museums to "decolonise" by repatriating items to their original owners. [more...]
INDUSTRY NEWS
17 Jan 2020
Alligator park coming to London's Old Kent Road
Avanton, a London-based property developer, has announced plans to create an alligator farm and enclosure to be built on the UK capital's Old Kent Road. [more...]
Upcoming events
31 January 2020
ALVA Scottish Members' Forum
RZSS, Edinburgh Zoo, Edinburgh
18 February 2020
ALVA Board Meeting
National Trust London Office, London
20-21 February 2020
ALVA Council Meeting
Westminster Abbey, London
The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]
26 February 2020
ALVA Retail and Commercial Conference
London Transport Museum, London
A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]
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