ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Upcoming events

13 August 2020

ALVA webinar - visitor numbers

12noon - 1pm - a look at trends and insights from 20 years of ALVA members' visitor numbers. With David Edwards of Scattered Clouds consultancy. [more...]

13 August 2020

ALVA webinar - Scottish members' meeting

20 October 2020

ALVA Board Meeting

National Trust London Office , London

26 October 2020

Heads of Education Forum

Windsor Castle (The Royal Collection Trust)

[more events...]

Latest News

ALVA NEWS

14 July 2020

UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success

As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]

- UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success -

As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]

22 June 2020

Reopening guidance for visitor attractions in England published by Government

Reopening guidance has been published by the Government for visitor attractions in England, following the announcement that visitor attractions not already open can do so from 4th July. The guidance can be found under 'COVID19 resources' in this website's Resources page. [more...]

Upcoming events

13 August 2020

ALVA webinar - visitor numbers

12noon - 1pm - a look at trends and insights from 20 years of ALVA members' visitor numbers. With David Edwards of Scattered Clouds consultancy. [more...]

13 August 2020

ALVA webinar - Scottish members' meeting

20 October 2020

ALVA Board Meeting

National Trust London Office , London

26 October 2020

Heads of Education Forum

Windsor Castle (The Royal Collection Trust)

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below