ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Historic Environment Scotland, Edinburgh Castle
    Historic Environment Scotland: Edinburgh Castle
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Latest News

ALVA NEWS

02 June 2022

Bernard Donghue, ALVA CEO, appointed OBE in Queen's Birthday Honours

ALVA Director, Bernard Donoghue, has been awarded an OBE (Officer of the Most Excellent Order of the British Empire), in Her Majesty The Queen’s Birthday Honours. The award has been given ‘for services to tourism and to culture’ recognising Bernard’s work and advocacy for UK tourism and his non-executive roles in the cultural sector. [more...]

18 March 2022

ALVA member visitor figures for 2021 revealed: outdoor attractions recovering most quickly, indoor attractions and those dependent on overseas visitors are experiencing a slower recovery.

Visitor Attractions need continued support as number of visitors going to UK attractions in 2021 remain at 57% below 2019 pre-pandemic figures - The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2021 which saw a strong demand for outdoor attractions whether gardens; parks; forests or zoos. Press release: https://www.alva.org.uk/admin/index.cfm?tab=11&page=press&codeid=855 [more...]

09 March 2022

Two new Board members at ALVA

Sharon Pickford of the National Trust, and Geoff Spooner of Warner Bros Studio Tour London, join the ALVA Board. Sharon is the Director of Support and Revenue at the National Trust and Geoff is Senior Vice President and General Manager of 'The Making of Harry Potter'. [more...]

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Scotland
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