ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Albert Hall,
    Royal Albert Hall:
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Northern
Ireland
Wales
Central
South West
South East
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Upcoming events

20 October 2020

ALVA Board Meeting

National Trust London Office , London

26 October 2020

Heads of Education Forum

Windsor Castle (The Royal Collection Trust)

11 November 2020

ALVA HR Directors' Forum

Farrer & Co, London

26 November 2020

ALVA Benchmarking Seminar

TBC

[more events...]

Latest News

ALVA NEWS

26 August 2020

ALVA Board member Baroness Patience Wheatcroft to succeed Lord Lee as ALVA Chairman.

Baroness Patience Wheatcroft, an ALVA Board member since 2012, will succeed the current Chairman, Lord John Lee, when he steps down at ALVA's AGM on 18th September, after 30 years as the organisation's Chairman. [more...]

14 July 2020

UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success

As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]

- UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success -

As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]

Upcoming events

20 October 2020

ALVA Board Meeting

National Trust London Office , London

26 October 2020

Heads of Education Forum

Windsor Castle (The Royal Collection Trust)

11 November 2020

ALVA HR Directors' Forum

Farrer & Co, London

26 November 2020

ALVA Benchmarking Seminar

TBC

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below