Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Treasure Houses of England: Leeds Castle, Kent -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Warner Bros. Studio Tour London: The Making of Harry Potter -
Royal Albert Hall: -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Royal Collection Trust: Windsor Castle -
Historic Environment Scotland: Edinburgh Castle -
Titanic Belfast: Queen's Island, Belfast. -
Forestry England: The Forestry Commission: 'The Gruffalo' trail -
Eden Project: Cornwall -
Pleasure Beach: 'Infusion' at Blackpool -
Continuum Group Ltd: Spinnaker Tower, Portsmouth -
National Trust: Giant's Causeway, Northern Ireland -
English Heritage: Stonehenge, Wiltshire
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Latest News
ALVA NEWS
18 March 2022
ALVA member visitor figures for 2021 revealed: outdoor attractions recovering most quickly, indoor attractions and those dependent on overseas visitors are experiencing a slower recovery.
Visitor Attractions need continued support as number of visitors going to UK attractions in 2021 remain at 57% below 2019 pre-pandemic figures - The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2021 which saw a strong demand for outdoor attractions whether gardens; parks; forests or zoos. Press release: https://www.alva.org.uk/admin/index.cfm?tab=11&page=press&codeid=855 [more...]
09 March 2022
Two new Board members at ALVA
Sharon Pickford of the National Trust, and Geoff Spooner of Warner Bros Studio Tour London, join the ALVA Board. Sharon is the Director of Support and Revenue at the National Trust and Geoff is Senior Vice President and General Manager of 'The Making of Harry Potter'. [more...]
05 July 2021
ALVA Draft voluntary guidance for maintaining social distancing and other measures post-19th July
ALVA have produced draft guidance for those visitor attractions wishing to maintain some social distancing and other mitigation measures, such as face mask use and reduced capacity, after these measures are lifted from the 19th of July in England. The draft guidance, which is voluntary, optional and a tool for attractions to consider using, is attached. [more...]
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