ALVA | Association of Leading Visitor Attractions

Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Historic Scotland: Edinburgh Castle
Titanic Belfast: Queen's Island, Belfast.
Royal Albert Hall:
Royal Collection Trust: Windsor Castle
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Treasure Houses of England: Leeds Castle, Kent
English Heritage: Stonehenge, Wiltshire
National Trust: Giant's Causeway, Northern Ireland
Pleasure Beach: 'Infusion' at Blackpool
Forestry England: The Forestry Commission: 'The Gruffalo' trail
Warner Bros. Studio Tour London: The Making of Harry Potter
Eden Project: Cornwall
Continuum Group Ltd: Spinnaker Tower, Portsmouth

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

Scotland

North

Northern
Ireland

Wales

Central

South West

South East

London

Search for ALVA membersselect a region on the map
or use the menus below

Upcoming events

26 November 2020

ALVA Benchmarking Seminar

Virtual conference

The Benchmarking seminar will comprise 4 1hour zoom sessions featuring updates, forecasts, insights and the results of visitor experience and recovery benchmarking, plus lots of case studies from across the UK [more...]

[more events...]

Latest News

ALVA NEWS

03 November 2020

Government agrees to ALVA request for Tourism Industry Council to meet in light of England lockdown

The Government has agreed to ALVA 's request, made immediately after the Prime Minister's statement on 31st October announcing the lockdown measures in England, to convene an extraordinary meeting of the Tourism Industry Council. The Council will meet with industry leaders on the afternoon of Tuesday 3rd November. [more...]

26 August 2020

ALVA Board member Baroness Patience Wheatcroft to succeed Lord Lee as ALVA Chairman.

Baroness Patience Wheatcroft, an ALVA Board member since 2012, will succeed the current Chairman, Lord John Lee, when he steps down at ALVA's AGM on 18th September, after 30 years as the organisation's Chairman. [more...]

14 July 2020

UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success

As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]