ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Historic Environment Scotland, Edinburgh Castle
    Historic Environment Scotland: Edinburgh Castle
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Royal Albert Hall,
    Royal Albert Hall:
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Latest News

ALVA NEWS

25 May 2021

ALVA's COVID visitor sentiment research and ALVA CEO Bernard Donoghue nominated for Museum and Heritage special awards

ALVA Director Bernard Donoghue and the visitor sentiment research commissioned by ALVA and undertaken by Steve Mills of Decision House have both been nominated for special awards in this year's Museum and heritage awards. Bernard is nominated for a COVID 'Special Recognition Award' while Decision House is nominated for 'Supplier of the year' award. [more...]

09 April 2021

The death of HRH Prince Philip, The Duke of Edinburgh KG KT

We are saddened to learn of the death of His Royal Highness The Duke of Edinburgh. He was an active and passionate patron and supporter of many of our members, and an enthusiast for museums, galleries, horticultural, heritage, maritime and zoological organisations. We, and our members, had the great pleasure of hosting him, and meeting with him on many occasions and we all will miss his encouragement, interest and counsel. [more...]

31 March 2021

Huge fall of 66% in visitor numbers at UK attractions in 2020.

The Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2020 today which saw a very strong start to the year, thanks to an increase in overseas visitors, but then a huge average decline of 66% throughout the UK following the outbreak of COVID-19. The total number of visits to ALVA sites in 2020 was 45.4million, representing an annual decline of 70% on the 151.3million for 2019 on the top 294 ALVA sites. [more...]

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