ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Historic Environment Scotland, Edinburgh Castle
    Historic Environment Scotland: Edinburgh Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Royal Albert Hall,
    Royal Albert Hall:
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below

Upcoming events

Latest News

ALVA NEWS

18 March 2022

ALVA member visitor figures for 2021 revealed: outdoor attractions recovering most quickly, indoor attractions and those dependent on overseas visitors are experiencing a slower recovery.

Visitor Attractions need continued support as number of visitors going to UK attractions in 2021 remain at 57% below 2019 pre-pandemic figures - The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2021 which saw a strong demand for outdoor attractions whether gardens; parks; forests or zoos. Press release: https://www.alva.org.uk/admin/index.cfm?tab=11&page=press&codeid=855 [more...]

09 March 2022

Two new Board members at ALVA

Sharon Pickford of the National Trust, and Geoff Spooner of Warner Bros Studio Tour London, join the ALVA Board. Sharon is the Director of Support and Revenue at the National Trust and Geoff is Senior Vice President and General Manager of 'The Making of Harry Potter'. [more...]

05 July 2021

ALVA Draft voluntary guidance for maintaining social distancing and other measures post-19th July

ALVA have produced draft guidance for those visitor attractions wishing to maintain some social distancing and other mitigation measures, such as face mask use and reduced capacity, after these measures are lifted from the 19th of July in England. The draft guidance, which is voluntary, optional and a tool for attractions to consider using, is attached. [more...]

Upcoming events

Search for ALVA members

Latest from facebook

Latest from twitter

search for alva members

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below