ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Historic Environment Scotland, Edinburgh Castle
    Historic Environment Scotland: Edinburgh Castle
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Royal Albert Hall,
    Royal Albert Hall:
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Latest News

ALVA NEWS

09 April 2021

The death of HRH Prince Philip, The Duke of Edinburgh KG KT

We are saddened to learn of the death of His Royal Highness The Duke of Edinburgh. He was an active and passionate patron and supporter of many of our members, and an enthusiast for museums, galleries, horticultural, heritage, maritime and zoological organisations. We, and our members, had the great pleasure of hosting him, and meeting with him on many occasions and we all will miss his encouragement, interest and counsel. [more...]

31 March 2021

Huge fall of 66% in visitor numbers at UK attractions in 2020.

The Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2020 today which saw a very strong start to the year, thanks to an increase in overseas visitors, but then a huge average decline of 66% throughout the UK following the outbreak of COVID-19. The total number of visits to ALVA sites in 2020 was 45.4million, representing an annual decline of 70% on the 151.3million for 2019 on the top 294 ALVA sites. [more...]

03 March 2021

ALVA response to the Budget

"I welcome the broadly positive package announced by the Chancellor today for the successful recovery of tourism and attractions . We had asked for a full year extension of the reduced level of VAT and Business rates relief and although we still believe that a full year's extension is necessary, we are pleased that our meetings with Ministers and Treasury officials have proved to be positive." Bernard Donoghue [more...]

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