Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Pleasure Beach: 'Infusion' at Blackpool -
Royal Collection Trust: Windsor Castle -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Eden Project: Cornwall -
Forestry England: The Forestry Commission: 'The Gruffalo' trail -
Titanic Belfast: Queen's Island, Belfast. -
English Heritage: Stonehenge, Wiltshire -
Royal Albert Hall: -
Continuum Group Ltd: Spinnaker Tower, Portsmouth -
National Trust: Giant's Causeway, Northern Ireland -
Warner Bros. Studio Tour London: The Making of Harry Potter -
Treasure Houses of England: Leeds Castle, Kent -
Historic Environment Scotland: Edinburgh Castle -
Zoological Society of London: Whipsnade Zoo, Bedfordshire
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Latest News
ALVA NEWS
05 July 2021
ALVA Draft voluntary guidance for maintaining social distancing and other measures post-19th July
ALVA have produced draft guidance for those visitor attractions wishing to maintain some social distancing and other mitigation measures, such as face mask use and reduced capacity, after these measures are lifted from the 19th of July in England. The draft guidance, which is voluntary, optional and a tool for attractions to consider using, is attached. [more...]
02 July 2021
ALVA CEO Bernard Donoghue wins the COVID Special Recognition Award, by public vote, at the Museum and Heritage Awards.
His award recognises the work of ALVA in supporting the sector, beyond its membership, through advocacy, advice, research , webinars and data-sharing over the last extraordinary and challenging 16 months. The winners, highly-commended, and nominees of all categories are here: https://awards.museumsandheritage.com/winners-2021/ [more...]
25 May 2021
ALVA's COVID visitor sentiment research and ALVA CEO Bernard Donoghue nominated for Museum and Heritage special awards
ALVA Director Bernard Donoghue and the visitor sentiment research commissioned by ALVA and undertaken by Steve Mills of Decision House have both been nominated for special awards in this year's Museum and heritage awards. Bernard is nominated for a COVID 'Special Recognition Award' while Decision House is nominated for 'Supplier of the year' award. [more...]
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