Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Historic Scotland: Edinburgh Castle -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Warner Bros. Studio Tour London: The Making of Harry Potter -
Royal Collection Trust: Windsor Castle -
Continuum Group Ltd: Spinnaker Tower, Portsmouth -
Eden Project: Cornwall -
Titanic Belfast: Queen's Island, Belfast. -
National Trust: Giant's Causeway, Northern Ireland -
Royal Albert Hall: -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Forestry England: The Forestry Commission: 'The Gruffalo' trail -
Treasure Houses of England: Leeds Castle, Kent -
English Heritage: Stonehenge, Wiltshire -
Pleasure Beach: 'Infusion' at Blackpool
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Latest News
ALVA NEWS
26 August 2020
ALVA Board member Baroness Patience Wheatcroft to succeed Lord Lee as ALVA Chairman.
Baroness Patience Wheatcroft, an ALVA Board member since 2012, will succeed the current Chairman, Lord John Lee, when he steps down at ALVA's AGM on 18th September, after 30 years as the organisation's Chairman. [more...]
14 July 2020
UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success
As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]
- UK SITES INCREASE VISITOR NUMBERS BY 5.59% - - British Museum maintains top position - - Winter attractions encourage all year round visits - - Dinosaurs continue to be a roaring success -
As visitor attractions continue to reopen across the UK and the reduced VAT rate of 5% is implemented today, (Wednesday, July 15, 2020), the Association of Leading Visitor Attractions (ALVA) releases the visitor figures of its members for 2019, which saw an average increase of 5.59% on 2018 visits to UK attractions, while attractions in Scotland saw the biggest increase of 10.41%. Overall 144,969,157 visits were made to the top 266 ALVA sites in the UK, compared to 138,823,297 visits in 2018. [more...]
Upcoming events
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