ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Royal Albert Hall,
    Royal Albert Hall:

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

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Upcoming events

03 March 2021

ALVA Lockdown webinar: The retail landscape for attractions in 2021

12noon - 1pm

Speakers include Callum Lumsden of Lumsden Design, and Paul Ogburn, former Retail Director of Tate Enterprises; Roderick Buchanan, Commercial Director, British Museum Company; and Perry Bushell, Head of Trading, Freemasons' Hall. [more...]

10 March 2021

ALVA Lockdown webinar: Food and Beverage

12noon - 1pm: F&B and Event Hospitality. Speakers include Steve Chandler, MD of RA Venues, and Tracey Astles, Sales Director RA Venues [more...]

17 March 2021

ALVA Lockdown webinar: Public engagement case studies

12noon - 1pm: Three case studies from ALVA members on their public engagement work over the last year. Speakers include Oxford University Natural History Museum and IWM - Imperial War Museums. [more...]

24 March 2021

ALVA Lockdown webinar - Lessons we learned from reopening last year

12noon - 1pm. Speakers include the Royal Horticultural Society (RHS), National Gallery and the Royal Botanic Gardens Kew. [more...]

[more events...]

Latest News

ALVA NEWS

29 January 2021

FROM ART TO ZOOS – LEARNING UNDER LOCKDOWN - THE UK’S TOP VISITOR ATTRACTIONS OFFER EDUCATIONAL WORK AND CONTENT FOR CHILDREN AND SCHOOLS

Bernard Donoghue (Director) of ALVA: “All visitor attractions provide educational and learning experiences in normal times, physically onsite and digitally online, but over the last year they have all stepped-up to the challenge to produce even more creative learning experiences to help children, teachers and parents who are learning and teaching at home". [more...]

26 January 2021

The 2021 Museums + Heritage Awards will be open on 1 February

The 2021 Museums + Heritage Awards, of which ALVA CEO Bernard Donoghue is a judge, will be open for entries on 1 February, with the closing date of 31st March. All attractions are strongly encouraged to enter! [more...]

13 January 2021

ALVA introduces a new programme of weekly 'lockdown webinars', starting 20th January 2021

After last year's successful Spring and Summer programme of 21 lockdown webinars, delivered in partnership with ALVA partner Gateway Ticketing, a new programme has been announced starting on Wednesday 20th January. The weekly programme, on Wednesdays at 12noon - 1pm, will discuss attractions' issues and highlight case studies on topics as varied as membership retention, digital marketing, fundraising and educational content for home learning. [more...]

Upcoming events

03 March 2021

ALVA Lockdown webinar: The retail landscape for attractions in 2021

12noon - 1pm

Speakers include Callum Lumsden of Lumsden Design, and Paul Ogburn, former Retail Director of Tate Enterprises; Roderick Buchanan, Commercial Director, British Museum Company; and Perry Bushell, Head of Trading, Freemasons' Hall. [more...]

10 March 2021

ALVA Lockdown webinar: Food and Beverage

12noon - 1pm: F&B and Event Hospitality. Speakers include Steve Chandler, MD of RA Venues, and Tracey Astles, Sales Director RA Venues [more...]

17 March 2021

ALVA Lockdown webinar: Public engagement case studies

12noon - 1pm: Three case studies from ALVA members on their public engagement work over the last year. Speakers include Oxford University Natural History Museum and IWM - Imperial War Museums. [more...]

24 March 2021

ALVA Lockdown webinar - Lessons we learned from reopening last year

12noon - 1pm. Speakers include the Royal Horticultural Society (RHS), National Gallery and the Royal Botanic Gardens Kew. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below