Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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English Heritage: Stonehenge, Wiltshire -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
Royal Collection Trust: Windsor Castle -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Pleasure Beach: 'Infusion' at Blackpool -
Warner Bros. Studio Tour London: The Making of Harry Potter -
National Trust: Giant's Causeway, Northern Ireland -
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National Portrait Gallery: Inspiring People Re-hang -
Historic Environment Scotland: Edinburgh Castle -
Royal Albert Hall: -
Treasure Houses of England: Leeds Castle, Kent -
Titanic Belfast: Queen's Island, Belfast. -
Eden Project: Cornwall -
National Trust: Waddesdon Manor, Parterre at Sunrise, Photo Chris Lacey
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Upcoming events
09 September 2024
Heads of HR Forum
Farrer & Co, Lincoln's Inn Fields, London
26 September 2024
ALVA Council dinner
Warner Bros Studio Tour London 'The Making of Harry Potter', Hertfordshire
27 September 2024
ALVA Council meeting
Warner Bros Studio Tour London 'The Making of Harry Potter'
15 October 2024
Heads of Development and Fundraising
Kensington Palace, London (Historic Royal Palaces)
Latest News
ALVA NEWS
06 July 2024
Welcome to the new DCMS Secretary of State, The Rt Hon Lisa Nandy MP
We warmly welcome the new Secretary of State for Culture, Media and Sport, the Rt. Hon. Lisa Nandy MP, and look forward to working with her, her DCMS Ministerial colleagues, and members of the new Labour Government across all UK Government Departments. [more...]
01 June 2024
ALVA welcomes new members
ALVA has welcomed 5 fantastic new members at our most recent Council meeting; they are Merlin Entertainments, The Hampshire Cultural Trust, London Wildlife Trust, Brighton and Hove Museums, and the University of Manchester's cultural consortium. They are a wonderfully diverse group of leading visitor attractions from across the UK and will be a hugely beneficial addition to our membership. [more...]
22 May 2024
ALVA repeats General Election asks of all political parties
ALVA published its key facts briefing about the UK tourism sector and visitor economy, and its key asks of all political parties in the run-up to the UK General Election in January 2024 and has been sharing them with all UK political parties over the last few months. [more...]
Upcoming events
09 September 2024
Heads of HR Forum
Farrer & Co, Lincoln's Inn Fields, London
26 September 2024
ALVA Council dinner
Warner Bros Studio Tour London 'The Making of Harry Potter', Hertfordshire
27 September 2024
ALVA Council meeting
Warner Bros Studio Tour London 'The Making of Harry Potter'
15 October 2024
Heads of Development and Fundraising
Kensington Palace, London (Historic Royal Palaces)
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