ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Forestry England, The Forestry Commission: 'The Gruffalo' trail
    Forestry England: The Forestry Commission: 'The Gruffalo' trail
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below

Upcoming events

27 January 2021

ALVA Lockdown webinar: Innovation in visitor experiences

12noon - 1pm

Speakers include Harewood House, Yorkshire, on their 'Night at the mansion" experience, London Transport Museum's Hidden London virtual tours, and ZSL London Zoo. [more...]

03 February 2021

ALVA Lockdown webinar: Learning under lockdown; educational work and content for children and schools

12noon - 1pm

Speakers include University of Cambridge Museums, National Museums Northern Ireland and the National Football Museum. [more...]

10 February 2021

ALVA Lockdown webinar: Fundraising in a COVID era.

12noon - 1pm

Speakers include Dan Fletcher of Moore Kingston Smith; James Wren of ZSL London Zoo; and Rachel Cockett of Birmingham Museums Trust [more...]

17 February 2021

ALVA Lockdown webinar: Membership Retention

12noon - 1pm

Speakers include the National Trust and Historic Environment Scotland. [more...]

[more events...]

Latest News

ALVA NEWS

13 January 2021

ALVA introduces a new programme of weekly 'lockdown webinars', starting 20th January 2021

After last year's successful Spring and Summer programme of 21 lockdown webinars, delivered in partnership with ALVA partner Gateway Ticketing, a new programme has been announced starting on Wednesday 20th January. The weekly programme, on Wednesdays at 12noon - 1pm, will discuss attractions' issues and highlight case studies on topics as varied as membership retention, digital marketing, fundraising and educational content for home learning. [more...]

19 December 2020

TIER 4 guidance for England has been published

The UK Government guidance on the new tier 4 level restrictions has been published. Link here: https://www.gov.uk/guidance/tier-4-stay-at-home [more...]

17 December 2020

ALVA Director reveals his top 5 trends for visitor attractions in 2021

ALVA Director reveals his top 5 trends for visitor attractions in 2021, including the importance of the domestic market, an explosion in the 'experience economy', that purchases bought attractions' shops reveal our personality and passions, the reassurance of connecting with the past, and the importance of attractions in being the backdrop of peoples' happiest memories. [more...]

Upcoming events

27 January 2021

ALVA Lockdown webinar: Innovation in visitor experiences

12noon - 1pm

Speakers include Harewood House, Yorkshire, on their 'Night at the mansion" experience, London Transport Museum's Hidden London virtual tours, and ZSL London Zoo. [more...]

03 February 2021

ALVA Lockdown webinar: Learning under lockdown; educational work and content for children and schools

12noon - 1pm

Speakers include University of Cambridge Museums, National Museums Northern Ireland and the National Football Museum. [more...]

10 February 2021

ALVA Lockdown webinar: Fundraising in a COVID era.

12noon - 1pm

Speakers include Dan Fletcher of Moore Kingston Smith; James Wren of ZSL London Zoo; and Rachel Cockett of Birmingham Museums Trust [more...]

17 February 2021

ALVA Lockdown webinar: Membership Retention

12noon - 1pm

Speakers include the National Trust and Historic Environment Scotland. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below