ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • National Trust, Waddesdon Manor, Parterre at Sunrise, Photo Chris Lacey
    National Trust: Waddesdon Manor, Parterre at Sunrise, Photo Chris Lacey
  • Historic Environment Scotland, Edinburgh Castle
    Historic Environment Scotland: Edinburgh Castle
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Royal Albert Hall,
    Royal Albert Hall:
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • National Portrait Gallery, Inspiring People Re-hang
    National Portrait Gallery: Inspiring People Re-hang
  • Pleasure Beach, 'Infusion' at Blackpool
    Pleasure Beach: 'Infusion' at Blackpool
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Northern
Ireland
Wales
Central
South West
South East
London

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Upcoming events

18 July 2024

ALVA Board meeting and Summer Lunch

Farrer & Co, Lincoln's Inn Fields, London

18 July 2024

ALVA General Election and New Government priorities breifing meeting

Cubic Theatre, London Transport Museum, Covent Garden, London

09 September 2024

Heads of HR Forum

Farrer & Co, Lincoln's Inn Fields, London

26 September 2024

ALVA Council dinner

Warner Bros Studio Tour London 'The Making of Harry Potter', Hertfordshire

[more events...]

Latest News

ALVA NEWS

06 July 2024

Welcome to the new DCMS Secretary of State, The Rt Hon Lisa Nandy MP

We warmly welcome the new Secretary of State for Culture, Media and Sport, the Rt. Hon. Lisa Nandy MP, and look forward to working with her, her DCMS Ministerial colleagues, and members of the new Labour Government across all UK Government Departments. [more...]

01 June 2024

ALVA welcomes new members

ALVA has welcomed 5 fantastic new members at our most recent Council meeting; they are Merlin Entertainments, The Hampshire Cultural Trust, London Wildlife Trust, Brighton and Hove Museums, and the University of Manchester's cultural consortium. They are a wonderfully diverse group of leading visitor attractions from across the UK and will be a hugely beneficial addition to our membership. [more...]

22 May 2024

ALVA repeats General Election asks of all political parties

ALVA published its key facts briefing about the UK tourism sector and visitor economy, and its key asks of all political parties in the run-up to the UK General Election in January 2024 and has been sharing them with all UK political parties over the last few months. [more...]

Upcoming events

18 July 2024

ALVA Board meeting and Summer Lunch

Farrer & Co, Lincoln's Inn Fields, London

18 July 2024

ALVA General Election and New Government priorities breifing meeting

Cubic Theatre, London Transport Museum, Covent Garden, London

09 September 2024

Heads of HR Forum

Farrer & Co, Lincoln's Inn Fields, London

26 September 2024

ALVA Council dinner

Warner Bros Studio Tour London 'The Making of Harry Potter', Hertfordshire

[more events...]

Search for ALVA members

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below