Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Treasure Houses of England: Leeds Castle, Kent -
Historic Environment Scotland: Edinburgh Castle -
Warner Bros. Studio Tour London: The Making of Harry Potter -
Royal Albert Hall: -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Titanic Belfast: Queen's Island, Belfast. -
Forestry England: The Forestry Commission: 'The Gruffalo' trail -
English Heritage: Stonehenge, Wiltshire -
Pleasure Beach: 'Infusion' at Blackpool -
Eden Project: Cornwall -
National Trust: Giant's Causeway, Northern Ireland -
Royal Collection Trust: Windsor Castle -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Latest News
ALVA NEWS
16 October 2023
Savills are ALVA's newest corporate partners
The Savills Tourism, Leisure and Events consultancy has become the latest corporate partner of the Association of Leading Visitor Attractions. The Board a membership of ALVA are delighted to be partnering with the consultancy of Savills, the leading UK and international property experts. [more...]
18 August 2023
Searcys and Benugo are ALVA's new corporate partners
Searcys and its sister brand Benugo, have joined forces to partner with The Association of Leading Visitor Attractions (ALVA) to provide members with catering industry insight, thought leadership and benchmarking initiatives to enhance their visitor experience. [more...]
05 August 2023
London set for bumper summer as new stats reveal visitors flocking back to capital’s world renowned attractions
London is roaring back after enjoying a 141% rise in visitors in 2022 and flight bookings to London in April and May above 2019 levels. Tourists and Londoners set to make the most of the capital’s renowned attractions this summer with the music and film industry already having enjoyed a hugely successful July. The Mayor’s Let’s Do London campaign helped encourage Londoners and visitors back to our city – bringing in an extra £346m and 850,000 more overnight visitors to the city. [more...]
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Ireland
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