ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Fountains Cottage
    National Trust: Fountains Cottage
  • Warner Bros. Studio Tour London, Hogwarts in the snow
    Warner Bros. Studio Tour London: Hogwarts in the snow
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Somerset House, Winter Skate
    Somerset House: Winter Skate
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Treasure Houses of England, Blenheim Palace
    Treasure Houses of England: Blenheim Palace
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Royal Albert Hall,
    Royal Albert Hall:
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Northern
Ireland
Wales
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South East
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Upcoming events

31 January 2020

ALVA Scottish Members' Forum

RZSS, Edinburgh Zoo, Edinburgh

18 February 2020

ALVA Board Meeting

National Trust London Office, London

20-21 February 2020

ALVA Council Meeting

Westminster Abbey, London

The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]

26 February 2020

ALVA Retail and Commercial Conference

London Transport Museum, London

A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]

[more events...]

Latest News

ALVA NEWS

03 January 2020

ALVA announces line-up for Visitor Attraction Retail Conference, 26th February 2020

ALVA's first retail and commercial showcase conference - which is open to non-ALVA members - has a stellar line-up of speakers: MOMA; Warner Bros Studio Tours London; RHS Wisley; National Memorial Arboretum; Benugo; and the Customer Service Director of the John Lewis Partnership. Sharing, Learning, Inspiring. [more...]

INDUSTRY NEWS

22 Jan 2020

3D printing could democratise heritage and help museums in repatriation debate

Researchers at the University of Brighton in the UK have been experimenting with 3D printing technologies as a way of democratising cultural heritage, as well as helping museums to "decolonise" by repatriating items to their original owners. [more...]

INDUSTRY NEWS

17 Jan 2020

Alligator park coming to London's Old Kent Road

Avanton, a London-based property developer, has announced plans to create an alligator farm and enclosure to be built on the UK capital's Old Kent Road. [more...]

Upcoming events

31 January 2020

ALVA Scottish Members' Forum

RZSS, Edinburgh Zoo, Edinburgh

18 February 2020

ALVA Board Meeting

National Trust London Office, London

20-21 February 2020

ALVA Council Meeting

Westminster Abbey, London

The first Council meeting of 2020. It will receive the first draft of our members' visitor figures for 2019, prior to release to the media in March. Presentations on the Year of Cathedrals by Tom Ashley, Church of England; and from Art UK CEO Andy Ellis. [more...]

26 February 2020

ALVA Retail and Commercial Conference

London Transport Museum, London

A national conference of leading visitor attractions showcasing the best and most successful retail and commercial activities. Learning, sharing and inspiring. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below