ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Royal Albert Hall,
    Royal Albert Hall:
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
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Upcoming events

05 September 2019

ALVA Event Managers' Forum

Ashmolean Museum, Oxford University Museums, Oxford

09 September 2019

ALVA Heads of Security Forum

British Museum, London

12-13 September 2019

ALVA Council Meeting

Museum of London, London

08 October 2019

ALVA London Members

Tower Bridge, London

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

13 Aug 2019

Rising curatorial talents win Art Fund financing to build museum collections

The UK's Art Fund has announced the latest winners of its New Collecting Awards, chosen to help rising star curators to build collections for their museums. [more...]

INDUSTRY NEWS

13 Aug 2019

Helter-skelter ride installed inside Norwich Cathedral

A 55-ft (16.8m) helter-skelter ride set up in the nave of Norwich Cathedral in England, will give visitors a new perspective on the historic building, say cathedral bosses. [more...]

Upcoming events

05 September 2019

ALVA Event Managers' Forum

Ashmolean Museum, Oxford University Museums, Oxford

09 September 2019

ALVA Heads of Security Forum

British Museum, London

12-13 September 2019

ALVA Council Meeting

Museum of London, London

08 October 2019

ALVA London Members

Tower Bridge, London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below