Who we are

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Lord Lee of Trafford


Lord Lee of Trafford was the founder Chairman of ALVA, a role he held since his appointment in 1990. He stood down at the 30th AGM in September 2020, and was elected as the association's President. [more...]


Bernard Donoghue


Bernard Donoghue has been the Director of ALVA since September 2011 following a career in advocacy, communications and lobbying, latterly at a senior level in the tourism and heritage sector. Mobile: 07740 622355[more...]

Email: [email protected]

Lucy Santos

Finance and Business Manager


Rachel Cockett

Director of Development, Birmingham Museums Trust

Rachel leads the Birmingham Museum Trust Development team. Rachel and her team lead on securing revenue and capital income from public grants, trusts & foundations, individuals, and sponsorship. She joined the ALVA Board in February 2020.[more...]

Anthony Winter-Brown

Director of Visitor Experience, The Royal Albert Hall, London

Anthony joined the Royal Albert Hall in May 2016 as Head of Customer Experience and became Director of Visitor Experience in 2017. He will be joining the Board of ALVA in September 2020.[more...]

Helen Bonser-Wilton

Chief Executive, The Mary Rose Museum, Portsmouth

Helen is the Chief Executive of The Mary Rose Museum in Portsmouth. Helen will be joining the board of ALVA in September 2020.[more...]

Baroness Patience Wheatcroft of Blackheath

Chairman of ALVA

Baroness Wheatcroft joined the Board of ALVA in 2012 and was elected as the Chairman of ALVA in September 2020, succeeding the founder Chairman, Lord Lee. [more...]

Sarah Roots

Executive Vice President, Worldwide Tours and Retail, Warner Bros.

Sarah is the Executive Vice-President, Worldwide Tours and Retail, of Warner Bros. She joined the board of ALVA in July 2014.[more...]

Stephen Duncan

Director of Commercial and Tourism, Historic Environment Scotland

Stephen Duncan was appointed Director of Commercial and Tourism of Historic Environment Scotland in April 2011 after initially joining Historic Scotland as Head of Commercial and Visitor Operation in 2009. Stephen joined the board of ALVA in September 2014. [more...]

Thomas Coke, The Earl of Leicester

Deputy Chairman of Treasure Houses of England; owner Holkham Hall, Norfolk.

Thomas Edward Coke, 8th Earl of Leicester, became a board member of ALVA in November 2015, and represents the Treasure Houses of England. [more...]

Judith Owens

Chief Executive, Titanic Belfast, Belfast, Northern Ireland.

Judith Owens was appointed CEO of Titanic Belfast in December 2017, and joined the Board of ALVA in February 2018. [more...]

Lorraine Rossdale

Head of Event Management and Marketing, Westminster Abbey, London.

Lorraine has been the Head of Event Management and Marketing at Westminster Abbey since 2012, and joined the ALVA Board in February 2018. Lorraine has previously held Director roles at Historic Royal Palaces.[more...]

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