Association of Leading Visitor Attractions

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Samantha Potts

Head of Visitor Experience, Royal Opera House, London

Samantha is the Head of Visitor Experience at the Royal Opera House, over-seeing Front of House, Box office and the Tours programme. Samantha began her career in the cultural sector working as a Theatre Administrator in a regional theatre in Southampton.Since then Samantha has worked in Australia as the Operations Manager at The Melbourne Theatre Company and the Front of House Manager at the National Gallery of Victoria. She joined the Royal Opera House in London 4 years ago as a Senior Front of House Manager and has worked her way up Head of Visitor Experience.