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Staff Profile

Bernard Donoghue


Bernard Donoghue has been the Director of ALVA since September 2011 following a career in advocacy, communications and lobbying, latterly at a senior level in the tourism and heritage sector.

In May of 2017 the Mayor of London, Sadiq Khan, appointed Bernard to be the Mayor's Ambassador for Cultural Tourism and a member of the Mayor's Cultural Leadership Board. He has been a member of of the UK Government's Tourism Industry Council since 2016 and was appointed to be a member of the London Transition Board in June 2020, tasked with the sustainable recovery of the arts, cultural and creative industries sector in the light of COVID19. In February 2021 Bernard became Co-Chair of the London Tourism Recovery Board.

Bernard was Head of Government and Public Affairs for VisitBritain, the national tourist board between 1997 and 2010. He was a Board Director of Marketing Manchester, 2001 - 2010, and Chairman of VisitManchester, the Manchester tourist board, 2008 - 2010. He was founder and Co-Chair of British Tourism Week, 2008 - 2010, launching the initiative and securing the patronage of HRH The Prince of Wales.

Between 2015 and 2017 he was Chairman of the Tourism Alliance, which ALVA was instrumental in founding in 2001. It is the representative body for over 200,000 businesses across the whole of the tourism sector in England; from airlines and airports, cities and destinations, the hospitality industry, restaurants, attractions, B&Bs, caravan parks and business conferences and events. Between 2014 and 2015 he was Deputy Chairman of the Tourism Alliance.

He has been an appointed member of the Cathedral Council of St Paul's Cathedral, London since 2008; a Trustee (2002 - 2013) and Fellow of the Tourism Society. In 2012 he was appointed a Trustee of 'Kids in Museums' and became Deputy Chairman in October 2014 and retired in 2019. He was a Trustee of The Geffrye Museum, now The Museum of the Home in Hoxton, London, between 2012 and 2019, and a Trustee of The Heritage Alliance between 2102 and 2018. He was a Trustee of The Prince's Regeneration Trust's social enterprise board between 2015 and 2018. He became a Trustee of the People's History Museum in 2018 and becomes Chair of the Board in November 2021.

In 2017 he became a member of the Exhibition Advisory Board of Two Temple Place, the spectacular neo-Gothic Mansion in central London owned by the Bulldog Trust which showcases publicly owned museum and gallery collections from around the UK.

He was a founder Trustee and Director of the Kaleidoscope Trust, 2011 - 2013. He was a Trustee of Centrepoint, the youth homelessness charity, for 17 years until 2012 and was variously Chair of Centrepoint's Marketing, Communications and Policy Committee and its 40th anniversary committee in 2009. He is a Fellow of the World-Wide Fund for Nature UK, was Chair of WWF-UK's 50th Anniversary Taskforce 2010 - 2012 and was been Chair of WWF-UK's Council of Ambassadors between 2011 and 2020. He was an Ambassador of WWF-UK between 1999 - 2004 and a Trustee between 2004 - 2010.

He is Chairman of the award-winning London International Festival of Theatre (LIFT) since 2010, having been a Board member since 2005 and Deputy Chair between 2007 and 2010.

He was appointed Chair of the Board of Trustees of the Bristol Old Vic in June 2021; the Bristol Old Vic is the oldest continually-operating theatre in the English-speaking world.

Prior to VisitBritain Bernard held lobbying, policy, campaigning and communications roles for the National AIDS Trust; Sense - the National Deafblind and Rubella organisation; and Disability Daily, a national campaigning consortium of disability and carers' organisations, which he founded. Bernard has worked as a policy and communications advisor in the House of Lords and Commons for various MPs and Peers; for the Secretary-General of the Council of Europe, based in Strasbourg. He was a member of the Prime Minister's Communications Advisory Group between 2007 - 2009. He is the author of the 'British Tourism Framework Review', published in 2009 and commissioned by the then Secretary of State for Culture, Media and Sport.

He is a former Chair of the British Youth Council; London Youth Matters; the Commonwealth Youth Forum; and was the first Chair of the Youth Forum of the United Nations. He is a former Trustee of the National Youth Agency. Bernard has been a judge of the British Environment and Media Awards (BEMAs), the Association for Cultural Enterprises Awards, and the Museums and Heritage Awards for several years.

In 2020 Bernard was named by Blooloop as one of the world's 50 most influential people in the museum sector.

Email: [email protected]

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