Attractions industry news

28 Oct 2022

Mary Rose Museum adds 4D attraction as part of 'biggest ever expansion'

Plans have been announced for the biggest ever expansion of the museum housing the Mary Rose, the historic warship of King Henry VIII.

The main new addition to the attraction – which opened its doors in 2013 – is a new 4D immersive theatre experience, called "1982 – Dive the Mary Rose".

Set to open in the spring of 2023, the theatre will showcase the untold story of the finding, excavation, and recovery of the Mary Rose.

Built in 1510, the ship served in the English navy for more than 30 years, before sinking during the Battle of the Solent in 1545. It was located and raised in 1982.

Using 4D technology and previously unseen footage of the recovery, the theatre will bring the raising of the ship to life through the smells, sounds and movement of the operation, with visitors given 3D glasses and CGI used to optimise the experience.

Dominic Jones, CEO of the Mary Rose Trust, which owns and manages the museum, said: “Never in the history of the Mary Rose Trust have we undertaken such a monumental expansion.

"We're incredibly proud to announce that in the Spring of 2023 we will be launching this state-of-the-art technological innovation to help bring the fascinating story of the Mary Rose into the modern day. This is a world-class immersive experience not to be missed.

“I can’t thank enough all those who have supported us get to where we are today, from the National Heritage Memorial Fund and the National Lottery Heritage Fund to individuals, companies and grantmakers.

"It is our ongoing vision to sustain the Mary Rose’s legacy and her collection as a leading museum. This expansion will kick start next year with us doing just that.”

The Mary Rose Trust partnered with Figment Productions to create the new 4D experience. The digital media production company has previously worked with the National Trust, Royal Opera House and Legoland.

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