ALVA visitor figures published this morning: a statement about language used.

17 March 2023: This morning we published our members' visitors figures for 2022 and in attempting to convey the long effects of the COVID pandemic on the economy we used the term 'equivalent of long-COVID'.

We apologise for the insensitive and inappropriate use of a medical term to describe an economic impact. We have amended our statement and messaging and asked the media companies who ran the story to do the same. We have replied to, and engaged with everyone who has contacted us this morning.

We are now in contact with a number of COVID organisations who have contacted us this morning and we have said to them that we would be very happy to receive further information about the implications of Long-Covid for the attractions sector, and tourism more broadly, and to meet where the would be of value and useful.

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