Attractions industry news

07 Oct 2019

ITV plans immersive 'I'm A Celebrity...Get Me Out Of Here!' attraction in Salford, UK

The TV show I'm a Celebrity...Get Me Out of Here! is to be used as the inspiration for a new theme park to be created in Salford, near Manchester, UK, where the ITV studios are based.

Famed for its 'Bush tucker trials', which usually involve interactions with things like bugs, spiders and all kinds of creepy-crawly, the show is fronted by presenters Ant and Dec and is filmed in the Australian rainforest.

The proposed theme park ‒ to be called I'm a Celebrity...Jungle Challenge ‒ would offer a 90-minute indoor "multi-sensory adrenaline adventure", according to the broadcaster, with challenges such as zipwires, parachute drops, climbing walls and mazes. Visitors will collect stars as they take on the challenges, in an attempt to be crowned king or queen of the jungle.

Numerous features from the TV show, such as Base Camp, Croc Creek and Snake Rock will be included in the setup. According to reports, ITV is still finalising its plans in respect of the use of real animals at the attraction and said that any animals that visitors come into contact with would probably be virtual. The show has been criticised before for its treatment of animals.

The theme park will take up 2,500sq m (8,200sq ft) of the new £26m (US$32m, €29.1m) Watergardens development, next to the Lowry Outlet Mall at Salford Quays. Work will begin on transforming the space into a jungle experience early in 2020, with the attraction due to open later in the year.

It is not the first theme park in the UK linked to an ITV show, as the broadcaster pursues a "More Than TV" strategy – already in existence is a Ninja Warrior-themed aqua park near Windsor and Ninja Warrior family centres in Stoke and Wigan.

James Penfold, controller of partnerships for ITV, said: "I'm a Celebrity...Jungle Challenge brings together the heart and soul of the hugely celebrated series, and ITV's expertise in curating fantastic, memorable live brand experiences as a great example of our More Than TV strategy."

ITV's director of games, live and merchandising William van Rest said team members from the TV show were helping to put the Jungle Challenge together, adding: "It's tapping into the market for viewers wanting to have experiences with TV brands, and operators recognising the power of the brands and the emotional engagement audiences have with the brands."

The broadcaster will be working in partnership with LifeStyle Outlets, which says its goal is to create leisure and shopping destinations with entertainment at their heart.

<< Back

News powered by

Eden Project targets 2020 start on geothermal energy project

A long-planned project to drill for geothermal heat to power the Eden Project site in Cornwall will finally go ahead, after EU and Cornwall Council funding was approved. [more...]

Alton Towers announces new attraction based on David Walliams' books

David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams. [more...]

UK government invests £250m into cultural and creative infrastructure projects

Funding support for York's National Railway Museum, Coventry's 2021 UK City of Culture programme and infrastructure and maintenance work at local and regional museums across the country are all included in the UK Government's proposed new Culture Investment Fund. [more...]

Native Places opens UK's largest aparthotel with vast warehouse atrium

Native has opened the UK's largest aparthotel, designed by Archer Humphryes Architects, in Manchester's former Ducie Street railway goods warehouse. [more...]

Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage

A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the award of a £4m (US$5.2m, €4.7m) grant from the National Lottery Heritage Fund. [more...]

Silverstone Experience to open later this month following construction delays

The Silverstone Experience, a National Lottery Heritage Fund-backed project that will put the archive of the British Racing Drivers' Club (BRDC) on display to the public, will open in Northamptonshire, UK, on 25 October. [more...]

In brief:

RSHP (@rshparchitects) partners Stephen Barrett and John McElgunn have revealed some of the clever technical elements required for the Macallan Distillery and the inspiration behind it [more...]
Tim Marlow announced as next Design Museum director @DesignMuseum [more...]
ITV plans immersive 'I'm A Celebrity...Get Me Out Of Here!' attraction in Salford, UK @imacelebrity @ITV [more...]
UK government provides no-deal Brexit guidance for hospitality and tourism industry #Brexit #NoDeal #NoDealBrexit #EU #Boris #Tories [more...]
Science and Industry Museum restoration begins with work on Power Hall @sim_manchester [more...]
UK museum infrastructure is crumbling, warn sector leaders @MuseumsAssoc @nmdcnews @artfund [more...]
Neuroscience gets into the mind of the museum visitor @peabodyessex @BarrFdn [more...]
IAAPA opens new global HQ in Orlando @IAAPAHQ #IAAPA [more...]
Health and wellbeing focus for Eden Project North [more...]
More news from>>
<< Back