Attractions industry news

07 Nov 2019

Hasbro and Selladoor kick off collaboration with Monopoly immersive experience

A Monopoly live experience is to open in London next year, kicking off a new partnership between brand holder Hasbro and theatre producer Selladoor Worldwide.

Based on the popular board game of the same name, the immersive attraction will see teams complete challenges to move along the board and buy property. At this stage, however, the location of the Monopoly experience has not yet been announced.

According to the two companies, this is just the start of their plans together. They intend rolling out a number of consumer experiences based on the Hasbro brand portfolio, which also includes My Little Pony, Play-Doh and Transformers.

According to Selladoor Worldwide CEO David Hutchinson, work has been taking place for more than a year on developing the concept.

"Trends in our sector are moving in a very exciting direction, with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way," Hutchinson said.

"We look forward to launching Monopoly in London in 2020, with our eyes set on other key international markets where we are keen to roll the experience out."

Selladoor said the partnership fits with its new focus on the immersive theatre space and live theatrical experiences, with recently appointed head of development Julia Posen bringing her expertise to bear to "ensure the commercial success of the partnership". Posen previously ran licensing for Walker Books and BBC Worldwide Children's.

<< Back

News powered by attractionsmanagement.com

New IAAPA chair Amanda Thompson targets progress on safety and sustainability

The development of a global safety standard for the attractions industry is high on the wish list of incoming IAAPA chair Amanda Thompson, whose tenure begins today (Tuesday 19 November). [more...]

V&A appoints Gus Casely-Hayford as first director of V&A East

Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023. [more...]

Hasbro and Selladoor kick off collaboration with Monopoly immersive experience

A Monopoly live experience is to open in London next year, kicking off a new partnership between brand holder Hasbro and theatre producer Selladoor Worldwide. [more...]

Snøhetta's monolithic, organic Arctic visitor centre houses temperature-controlled exhibition vault

Snøhetta have designed a visitor centre for Arctic preservation storage called The Arc with an exhibition building that is towering and monolithic, but also curved and organic. [more...]

Radisson adds revamped cultural icon to luxury Radisson Collection hotels portfolio

Radisson has added the Edwardian Manchester to its luxury Radisson Collection hotels portfolio following a £12m (US$16m, €14m) renovation of its Grade II-listed Free Trade Hall venue. [more...]

Carmody Groarke to extend Design Museum Gent with "third place"

Carmody Groarke, Trans Architectuur Stedenbouw and RE-ST Architectenvennootschap have won a design competition to extend Design Museum Gent with a new "third place" that will link the museum and the city. [more...]

In brief:

Architects Hesselbrand have designed the 120-room hotel Acquarossa Spa & Hotel in the Swiss Alps with elements for sustainability and fostering a sense of community. [more...]
£20m Silverstone Experience finally opens doors @SilverstoneExp [more...]
Architects @WilkinsonEyre and landscape architects @GrantAssocs have unveiled a conceptual masterplan for a global leisure and recreation destination on two Singaporean islands. [more...]
Project lead at @Woods_Bagot Helen Taylor told CLAD that when the scaffolding comes down later this year on @EdwardianHotels' £300m (US$387m, €348m) Londoner hotel, an amazing artwork façade will be revealed. [more...]
Eden Project targets 2020 start on geothermal energy project @edengeothermal @edenproject @EGSEnergy [more...]
Alton Towers announces new attraction based on David Walliams books @altontowers @davidwalliams @HarperCollinsCh [more...]
UK government invests £250m into cultural and creative infrastructure projects @railwaymuseum #dcms [more...]
Native (@NativePlacesUK) has opened the UK's largest aparthotel, designed by Archer Humphryes Architects, in Manchester's former Ducie Street railway goods warehouse. [more...]
Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage @BlackpoolMuseum @cassonmann @buttressarch [more...]
More news from attractionsmanagement.com>>
<< Back