Attractions industry news

30 Aug 2021

Further details revealed for Orlando's Peppa Pig theme park

Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the US in 2022.

Construction work is now well underway on the attraction, which will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognisable locations from the Peppa Pig universe.

Among names of rides and attractions confirmed by Merlin include Muddy Puddles Splash Pad, Peppa Pig's Balloon Ride, Peppa's Pedal Bike Tour and Rebecca Rabbit's Playground.

At the heart of park is the main ride – Daddy Pig's Roller Coaster.

In total, there will be six rides across the park, a number of playground areas, restaurants and food stalls and retail areas.

There will also be a dedicated venue for shows and entertainment – called Mr. Potato’s Showtime Arena – and an indoor cinema space.

Merlin has now also begun selling Annual Passes to the park online.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Speaking earlier this year, Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."

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