Attractions industry news

28 Feb 2022

Merlin opens first stand-alone Peppa Pig Theme Park in Florida

The world’s first stand-alone Peppa Pig Theme Park has opened at the Legoland Florida Resort in Florida, US.

The attraction is part of Merlin Entertainments' growing portfolio in Orlando and features multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming is based on the instantly recognisable locations from the Peppa Pig universe.

Rides and attractions include Muddy Puddles Splash Pad, Peppa Pig's Balloon Ride, Peppa's Pedal Bike Tour, George's Fort and Rebecca Rabbit's Playground.

There is also a large pirate-themed sand play area and Madame Gazelle's Nature Trail, offering guests to explore local wildlife.

At the heart of park is the main ride – Daddy Pig's Roller Coaster.

Designed by Zamperla, the steel ride has a single train with 11 cars and riders are arranged in pairs for a total of 22 riders.

In total, there will be six rides across the park, a number of playground areas, restaurants and food stalls and retail areas.

There will also be a dedicated venue for shows and entertainment – called Mr. Potato’s Showtime Arena – and indoor cinema space.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

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