Attractions industry news

19 May 2022

Scruffy Dog and Simtec launch Fisher-Price themed trackless ride

Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.

The ride's narrative and concept were developed by Scruffy Dog, while Simtec designed the trackless system.

With a capacity for six to nine people, the modular and adaptable design of the system means it can be scaled up or down depending on the client’s budget.

The ride also offers interactive elements and flexibility in terms of vehicle designs.

Joe Bright, Scruffy Dogs CEO, said: "Teaming up with Mattel and Simtec is a fantastic collaboration.

"The ride system can be designed to work with all the various iconic Fisher-Price themes which give our clients options and variations.”

Founded in 1930, US-based Fisher-Price creates educational toys for infants, toddlers and preschoolers. It is owned by toy and entertainment giant Mattel.

Germany-based Simtec specialises in high-end entertainment simulator systems, while Scruffy Dog is a UK-based entertainment and experience designer.

<< Back

News powered by attractionsmanagement.com

London's Harry Potter studio tour to open Professor Sprout’s Greenhouse

Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden. [more...]

Jorvik's digital strategy described as 'leading light' after gaining international audience

The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic. [more...]

Chester Zoo and Nothe Fort among Visit England Awards winners

Chester Zoo, Nothe Fort and Black Country Living Museum are among the 19 winners of this year's Visit England Awards for Excellence. [more...]

ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector

Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an OBE in the Queen's Birthday Honours. [more...]

Countdown begins on Museum of London's epic move to Smithfield Market

Museum of London in the UK will move to its new home in Smithfield in the heart of the capital at the beginning of 2023. [more...]

Industrial Light & Magic creates groundbreaking virtual ABBA concert

ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form. [more...]

In brief:

Science Museum's major exhibition on cancer opens to the public @sciencemuseum @CR_UK #ScienceMuseum #Museum #London [more...]
Scruffy Dog and Simtec launch Fisher-Price themed trackless ride @ScruffyDogLtd @SimtecSystems @FisherPrice @Mattel #FisherPrice #Mattel #VisitorAttraction [more...]
Mather & Co-designed Gretna Green Experience opens to the public @matherandco_ltd #GretnaGreen [more...]
Project to save last major bellfoundry which cast bells for St Paul's and Washington National Cathedral @lborobelltrust #CaroeArchitecture #Architecture #Loughborough [more...]
World’s first living waterslides announced for Therme Manchester @ThermeGroup #WaterPark #WaterSlide #visitorattraction #attraction #indoorPark [more...]
Clifford's Tower in York opens to public after £5m redevelopment @HBA_London @EnglishHeritage #York #Attraction #Heritage [more...]
Therme Group reveals updated design for £250m Therme Manchester Wellbeing Resort @ThermeGroup #wellness #wellbeing #development #project #Manchester #expansion #strategy #design [more...]
Glasgow's iconic Burrell Collection reopens after five-year, £68.5m revamp @burrellcollect #Burrell #Museum #Art #Gallery [more...]
Merlin's Sony deal will see themed Jumanji rides and experiences come to parks @SonyPictures @jumanjimovie @MerlinEntsNews @gardaland #Merlin #Sony #Jumanji [more...]
More news from attractionsmanagement.com>>
<< Back