The 1st wave of visitor sentiment research, commissioned by ALVA and undertaken by Steve Mills of Decision House. Published April 30th 2020


ALVA commissioned research by Decision House on visitor sentiment; First wave, 30th April 2020.

We commissioned Steve Mills of decision House consultancy to undertake a public attitude survey designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open. Ultimately, the sector and individual attractions will be able to use the insights to help build trust and confidence among their potential visitors, not just so that attractions can get back on their feet quickly, but also maintain this recovery over a sustained period.

It addresses what we see as two of the major questions that attraction operators are likely to have when re-opening:

What should we be physically offering (or not offering / keeping closed) to build public confidence in visiting?

What messages should we be putting out there to help build public confidence and show ourselves in a positive light?

<< Back