ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

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  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Canterbury Cathedral, It's starting to look like Spring in Canterbury.
    Canterbury Cathedral: It's starting to look like Spring in Canterbury.
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • National Trust, The Giant's Causeway, Northern Ireland
    National Trust: The Giant's Causeway, Northern Ireland
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • Portsmouth Historic Dockyard, Mary Rose Museum, our newest member
    Portsmouth Historic Dockyard: Mary Rose Museum, our newest member
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • British Library, Magna Carta of 1215; 800th anniversary this year
    British Library: Magna Carta of 1215; 800th anniversary this year
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Royal Horticultural Society, RHS Wisley, a beautiful and inspiring day out
    Royal Horticultural Society: RHS Wisley, a beautiful and inspiring day out
  • Glasgow Museums, Riverside Museum
    Glasgow Museums: Riverside Museum
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
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Latest News

ALVA NEWS

16 March 2015

UK VISITORS ATTRACTIONS SEE 6.5% INCREASE IN VISITOR NUMBERS IN 2014 -Scotland sees 9.98% increase, while London sees 7.11% increase -

The Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2014 today (Monday, March 16, 2015), which saw an average increase of 6.5% on 2013 visitor numbers. Scottish attractions had the greatest increase of almost 10% increase, followed by London with an increase of 7.11%. [more...]

INDUSTRY NEWS

27 Mar 2015

Atom Republic Kickstarting virtual theme park plan

A Kickstarter campaign has been launched for Atom Universe – a fully immersive virtual reality theme park coming to the PC and PS4. [more...]

INDUSTRY NEWS

27 Mar 2015

King’s Cross natural swimming pool by Ooze Architects set to open in April

Designed by Rotterdam-based Ooze Architects, a naturally filtered swimming pool is under construction in the heart of London’s King’s Cross redevelopment. [more...]

Upcoming events

31 March 2015

ALVA Ticketing Issues Group

Churchill War Rooms, London

1pm - 4pm; This is the first meeting of a new group looking at ticketing issues. The meeting will discuss Gift Aid, changes in consumer law and trends and insights. [more...]

07 April 2015

ALVA Finance Directors' Forum

Farrer & Co, London

12.30pm - 3.30pm. Topics for presentation at this meeting include business rates and our new work with the British Retail Consortium to achieve a comprehensive review of business rates; and Gift Aid and the effect of the changes to consumer law last year. [more...]

14 April 2015

Membership and Friends' Scheme Managers' forum

Royal Academy, London

ALVA Membership and Friends? Schemes Managers? Forum, 12.30pm ? 4.30pm, Tuesday 14th April 2015, At the Royal Academy, Burlington House, Piccadilly, London W1J 0BD. (The nearest tube stations are Green Park or Piccadilly). [more...]

16 April 2015

ALVA HR Directors' Forum

Farrer & Co, London

[more events...]

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