ALVA's 56 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2000 tourist sites, hosting over 100 million domestic and overseas visitors each year - around 25% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.
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Warner Bros. Studio Tour London: The Making of Harry Potter -
British Museum: Great Court, British Museum -
Royal Shakespeare Company: RSC - our newest member -
Chester Zoo: Chester Zoo, Giraffe Feeding Platform -
Pleasure Beach: Avatar Airbender -
Portsmouth Historic Dockyard: The new Mary Rose Museum -
Treasure Houses of England: Castle Howard -
Continuum Group Ltd: The iconic Spinnaker Tower at sunset -
South Bank Centre: Our newest member -
National Museum of Science & Industry: Science Museum, Launchpad -
National Trust: Corfe Castle, Dorset -
Glasgow Museums: Kelvingrove Museum and Gallery -
Historic Royal Palaces: Hillsborough Castle, Northern Ireland -
Historic Scotland: Edinburgh Castle -
Somerset House: The location of ALVA's office -
Shakespeare's Globe: The Globe at Bankside, London - our newest member -
The Shakespeare Birthplace Trust : Anne Hathaway's Cottage -
National Trust: Walkers on Corn Du -
Titanic Belfast:
Ireland
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Latest News
ALVA NEWS
05 March 2014
VISITORS RETURN TO LONDON IN 2013 -Outdoor Attractions saw an 8% increase -
The Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2013 today (Wednesday, March 5, 2014), which saw an average increase of 6% on 2012 visitor numbers. London attractions had a 12% increase, followed by England and Scotland, both with a 5% improvement. [more...]
INDUSTRY NEWS
07 Mar 2014
New heritage body for Scotland
The Scottish Government looks set to create a new organisation to manage the nation’s heritage. [more...]
INDUSTRY NEWS
06 Mar 2014
UK attractions enjoy strong rise in visitor numbers over 2013
A number of attractions have seen a big spike in visits owing to a fine Summer in 2013 according to the Association of Leading Visitor Attractions (ALVA). [more...]
Upcoming events
12 March 2014
Best of Britain and Ireland exhibition
NEC
19 March 2014
ALVA Education Managers' Forum
Houses of Parliament
31 March - 06 April 2014
English Tourism Week
across England
10 April 2014
ALVA HR Directors' Forum
Farrer & Co, London
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