ALVA's 57 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Continuum Group Ltd, Coronation Street The Tour, Weatherfield / Manchester
    Continuum Group Ltd: Coronation Street The Tour, Weatherfield / Manchester
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • The View From the Shard, The View from The Shard - our newest member
    The View From the Shard: The View from The Shard - our newest member
  • Historic Scotland, The Royal Edinburgh Military Tattoo at Edinburgh Castle
    Historic Scotland: The Royal Edinburgh Military Tattoo at Edinburgh Castle
  • Treasure Houses of England, Castle Howard
    Treasure Houses of England: Castle Howard
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
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Latest News

ALVA NEWS

27 May 2014

The Wildfowl and Wetlands Trust and The View From The Shard are our newest members

The Wildfowl and Wetlands Trust (WWT) and the UK's newest attraction, The View from The Shard, are ALVA's newest members. They joined us at our Council meeting hosted at the Ashmolean Museum, Oxford, on Thursday 22 May. [more...]

INDUSTRY NEWS

26 Aug 2014

London is Europe's most expensive city for culture

A visit by two people to an art gallery, a museum, a heritage site, the opera, the ballet and a classical concert in London will cost £256 (US$424, €321), making it the most expensive city for culture in Europe, according to a recent survey. [more...]

INDUSTRY NEWS

21 Aug 2014

Oakwood Theme Park plans £2m investment

Oakwood Theme Park in Pembrokeshire, Wales, has revealed plans for a major £2m investment, installing a Legend of Sleepy Hollow area featuring a range of new attractions to replace the park’s Wild West zone. [more...]

Upcoming events

17-18 September 2014

ALVA Council Meeting, Stirling

Stirling Castle

We are holding our September Council meeting in the historic setting of Stirling Castle and on an historic day - the day of the Scottish referendum on independence. Our speakers will be from VisitScotland and Blue Sail Consulting. [more...]

25 September 2014

ALVA Education Managers' Forum

Hampton Court Palace

02 October 2014

ALVA Finance Directors' Forum

Farrer & Co, London

09 October 2014

Visitor Attractions Conference

QEII Conference Centre, London

[more events...]

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