ALVA | Association of Leading Visitor Attractions

Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Treasure Houses of England: Leeds Castle, Kent
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
Eden Project: Cornwall
Titanic Belfast: Queen's Island, Belfast.
Warner Bros. Studio Tour London: The Making of Harry Potter
Historic Scotland: Edinburgh Castle
National Football Museum: Manchester
Royal Collection Trust: Windsor Castle
National Trust: Giant's Causeway, Northern Ireland
Royal Albert Hall:
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
English Heritage: Stonehenge, Wiltshire
Continuum Group Ltd: Spinnaker Tower, Portsmouth

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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Upcoming events

27 March 2019

ALVA Event Managers' Forum

SouthBank Centre, London

09 April 2019

ALVA Board meeting

National Trust, London

11 April 2019

ALVA London Members

National Theatre, London

09 May 2019

ALVA Education Managers' Forum

Titanic Belfast, Belfast

[more events...]

Latest News

ALVA NEWS

21 January 2019

ALVA and London and Partners work to raise the profile of London attractions with UK domestic audience

London and Partners and ALVA are convening a working group to raise the profile of London attractions with the London and UK domestic audience, and to encourage more visits all year round. The first meeting will be at London and Partners on Tuesday 22nd January 2019. [more...]

INDUSTRY NEWS

26 Mar 2019

Windermere Jetty boating museum opens in the Lake District

A new museum dedicated to 200 years of boating history at the Lake District National Park and Unesco World Heritage Site in the north of England has opened in Windermere, Cumbria. [more...]

INDUSTRY NEWS

25 Mar 2019

Hugh Broughton Architects revamp 'Sistine Chapel of the UK'

British design practice Hugh Broughton Architects have completed an £8.5m (US$11.2m, €10m) refurbishment of Painted Hall at the Old Royal Naval College in Greenwich. [more...]