ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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National Football Museum: Manchester
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Zoological Society of London: Whipsnade Zoo, Bedfordshire
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Royal Albert Hall:
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Titanic Belfast: Queen's Island, Belfast.
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Continuum Group Ltd: Spinnaker Tower, Portsmouth
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Historic Scotland: Edinburgh Castle
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Warner Bros. Studio Tour London: The Making of Harry Potter
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Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
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Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
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English Heritage: Stonehenge, Wiltshire
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National Trust: Giant's Causeway, Northern Ireland
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Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
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Royal Collection Trust: Windsor Castle
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Treasure Houses of England: Leeds Castle, Kent
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Eden Project: Cornwall
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

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Upcoming events
19 February 2019
ALVA Heads of Security Forum
Ashmolean Museum, Oxford
07-08 March 2019
ALVA Council Meeting
National Museum of the Royal Navy
One of three council meetings per year, attended by all of our members. This meeting will include speakers from 14-18Now; the CEO of Guinness Storehouse Dublin; a presentation on AR and VR; and the presentation of our members' visitor figures for 2018. [more...]
27 March 2019
ALVA Event Managers' Forum
SouthBank Centre, London
09 April 2019
ALVA Board meeting
National Trust, London
Latest News
ALVA NEWS
21 January 2019
ALVA and London and Partners work to raise the profile of London attractions with UK domestic audience
London and Partners and ALVA are convening a working group to raise the profile of London attractions with the London and UK domestic audience, and to encourage more visits all year round. The first meeting will be at London and Partners on Tuesday 22nd January 2019. [more...]
INDUSTRY NEWS
14 Feb 2019
Arts Council’s new diversity report shows BME representation below English average
Only 5 per cent of staff members are not white at Arts Council England (ACE) major partner museums (MPMs) while 16 per cent of the working age population are from black and minority ethnic (BME) backgrounds in England, a new report from the organisation has found. [more...]
INDUSTRY NEWS
14 Feb 2019
IAAPA winter forum addresses crisis issues
Crisis management and public relations were mixed with water and wildlife as more than 60 attractions industry professionals from 14 countries attended trade association IAAPA’s EMEA Winter Forum in the Canary Islands, Spain, at the end of January 2019. [more...]
Upcoming events
19 February 2019
ALVA Heads of Security Forum
Ashmolean Museum, Oxford
07-08 March 2019
ALVA Council Meeting
National Museum of the Royal Navy
One of three council meetings per year, attended by all of our members. This meeting will include speakers from 14-18Now; the CEO of Guinness Storehouse Dublin; a presentation on AR and VR; and the presentation of our members' visitor figures for 2018. [more...]
27 March 2019
ALVA Event Managers' Forum
SouthBank Centre, London
09 April 2019
ALVA Board meeting
National Trust, London
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