ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Royal Albert Hall,
    Royal Albert Hall:
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below

Upcoming events

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

24 July 2019

Directors of Public Engagement

Imperial War Museum London (Lambeth site), London

This is the first meeting of a new group of Directors of Public Engagement; looking at outreach work, community programming and initiatives. Guest speaker is Jon Alexander of New Citizenship Project. [more...]

01 August 2019

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2019

ALVA Scottish Members' forum

Historic Environment Scotland, Edinburgh

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

22 Jul 2019

Social media experimentation key to online success, says man who caught Elon Musk's eye with world-famous 'Absolute Unit'

Adam Koszary, the man behind the Museum of English Rural Life's (MERL) social media channels, has urged other museums to experiment with their platforms if they want to have similar online success. [more...]

INDUSTRY NEWS

19 Jul 2019

Science and Industry Museum repairs go ahead with government backing

Urgently-needed repair work has begun on the Grade II listed Power Hall at Manchester's Science and Industry Museum, following an injection of funding from the UK government. [more...]

Upcoming events

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

24 July 2019

Directors of Public Engagement

Imperial War Museum London (Lambeth site), London

This is the first meeting of a new group of Directors of Public Engagement; looking at outreach work, community programming and initiatives. Guest speaker is Jon Alexander of New Citizenship Project. [more...]

01 August 2019

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2019

ALVA Scottish Members' forum

Historic Environment Scotland, Edinburgh

[more events...]

Search for ALVA members

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below