ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Royal Albert Hall,
    Royal Albert Hall:
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Royal Collection Trust, Buckingham Palace; Summer Opening 2017
    Royal Collection Trust: Buckingham Palace; Summer Opening 2017
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • National Football Museum, Manchester
    National Football Museum: Manchester

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Upcoming events

26-27 February 2018

ALVA Council meeting

Royal Albert Hall, London

[more events...]

Latest News

ALVA NEWS

08 August 2017

ALVA Director appointed Mayor of London's Ambassador for Cultural Tourism

ALVA Director Bernard Donoghue has been appointed by the Mayor of London, Sadiq Khan, to be the Mayor's Ambassador for Cultural Tourism and a member of the Mayor's Cultural Leadership Board. [more...]

INDUSTRY NEWS

21 Nov 2017

British monarchy to generate £1.77bn for economy in 2017

The British monarchy will contribute £1.77bn (US$2.34bn, €2bn) to Britain’s economy in 2017, with tourism the biggest winner as millions visit the UK to get a glimpse of the Royal Family and their heritage. [more...]

INDUSTRY NEWS

17 Nov 2017

Museums Sheffield raises funds for dementia-friendly events

Museums across Sheffield will help dementia sufferers to access cultural and social experiences through a series of special sessions planned for next year. [more...]

Upcoming events

26-27 February 2018

ALVA Council meeting

Royal Albert Hall, London

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below