ALVA's 57 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Treasure Houses of England, Castle Howard
    Treasure Houses of England: Castle Howard
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • Titanic Belfast,
    Titanic Belfast:
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • The View From the Shard, The View from The Shard - our newest member
    The View From the Shard: The View from The Shard - our newest member
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Latest News

ALVA NEWS

27 May 2014

The Wildfowl and Wetlands Trust and The View From The Shard are our newest members

The Wildfowl and Wetlands Trust (WWT) and the UK's newest attraction, The View from The Shard, are ALVA's newest members. They joined us at our Council meeting hosted at the Ashmolean Museum, Oxford, on Thursday 22 May. [more...]

INDUSTRY NEWS

30 Jul 2014

BREAKING: Fire rips through Eastbourne Pier

A fire has engulfed the historic Eastbourne Pier in Sussex, UK. [more...]

INDUSTRY NEWS

30 Jul 2014

VAT rate puts British tourism at 'disadvantage' says Merlin's Nick Varney

In the wake of a new report which says cutting the value added tax (VAT) rate on visitor accommodation and attractions would massively boost the UK’s tourism economy, Merlin CEO Nick Varney has said that the current VAT rate is at present a "disadvantage" to British tourism. [more...]

Upcoming events

13 August 2014

ALVA Scottish Members' Meeting

Edinburgh Zoo

Our Scottish members are holding their six-monthly meeting at Edinburgh Zoo. Guest speakers include David Edwards, Head of Trends and Insights at VisitBritain, and Sophie Fraser, Communications and Marketing Manager for Scotland Food and Drink. [more...]

04 September 2014

ALVA Finance Directors' Forum

Farrer & Co, London

17-18 September 2014

ALVA Council Meeting, Stirling

Stirling Castle

We are holding our September Council meeting in the historic setting of Stirling Castle and on an historic day - the day of the Scottish referendum on independence. Our speakers will be from VisitScotland and Blue Sail Consulting. [more...]

25 September 2014

ALVA Education Managers' Forum

Hampton Court Palace

[more events...]

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