ALVA | Association of Leading Visitor Attractions

Warner Bros. Studio Tour London: The Making of Harry Potter
Treasure Houses of England: Leeds Castle, Kent
Royal Collection Trust: Windsor Castle
National Trust: Giant's Causeway, Northern Ireland
English Heritage: Stonehenge, Wiltshire
Eden Project: Cornwall
Royal Albert Hall:
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Historic Scotland: Edinburgh Castle
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
National Football Museum: Manchester
Titanic Belfast: Queen's Island, Belfast.
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
Continuum Group Ltd: Spinnaker Tower, Portsmouth

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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Upcoming events

19 February 2019

ALVA Heads of Security Forum

Ashmolean Museum, Oxford

07-08 March 2019

ALVA Council Meeting

National Museum of the Royal Navy

One of three council meetings per year, attended by all of our members. This meeting will include speakers from 14-18Now; the CEO of Guinness Storehouse Dublin; a presentation on AR and VR; and the presentation of our members' visitor figures for 2018. [more...]

27 March 2019

ALVA Event Managers' Forum

SouthBank Centre, London

09 April 2019

ALVA Board meeting

National Trust, London

[more events...]

Latest News

ALVA NEWS

21 January 2019

ALVA and London and Partners work to raise the profile of London attractions with UK domestic audience

London and Partners and ALVA are convening a working group to raise the profile of London attractions with the London and UK domestic audience, and to encourage more visits all year round. The first meeting will be at London and Partners on Tuesday 22nd January 2019. [more...]

INDUSTRY NEWS

14 Feb 2019

Arts Council’s new diversity report shows BME representation below English average

Only 5 per cent of staff members are not white at Arts Council England (ACE) major partner museums (MPMs) while 16 per cent of the working age population are from black and minority ethnic (BME) backgrounds in England, a new report from the organisation has found. [more...]

INDUSTRY NEWS

14 Feb 2019

IAAPA winter forum addresses crisis issues

Crisis management and public relations were mixed with water and wildlife as more than 60 attractions industry professionals from 14 countries attended trade association IAAPA’s EMEA Winter Forum in the Canary Islands, Spain, at the end of January 2019. [more...]