Association of Leading Visitor Attractions
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Royal Collection Trust: Windsor Castle -
National Trust: Giant's Causeway, Northern Ireland -
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up' -
Titanic Belfast: Queen's Island, Belfast. -
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail -
Eden Project: Cornwall -
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire -
English Heritage: Stonehenge, Wiltshire -
Zoological Society of London: Whipsnade Zoo, Bedfordshire -
Royal Albert Hall: -
National Football Museum: Manchester -
Treasure Houses of England: Leeds Castle, Kent -
Warner Bros. Studio Tour London: The Making of Harry Potter -
Continuum Group Ltd: Spinnaker Tower, Portsmouth -
Historic Scotland: Edinburgh Castle
ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
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Upcoming events
28 May 2019
Heads of Education Forum
ZSL London Zoo, London
Our six-monthly meeting of ALVA member Heads of Education meets at ZSL London Zoo. [more...]
23 July 2019
ALVA Board meeting and Summer Lunch
Farrer & Co, London
01 August 2019
ALVA Finance Directors' Forum
Farrer & Co, London
16 August 2019
ALVA Scottish Members' forum
Historic Environment Scotland, Edinburgh
Latest News
ALVA NEWS
27 March 2019
UK SITES INCREASE VISITOR NUMBERS BY 8.68%
Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]
INDUSTRY NEWS
23 May 2019
Airbnb teams up with 23andMe to promote DNA-based heritage travel
Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler. [more...]
INDUSTRY NEWS
22 May 2019
Museum Index: Louvre breaks attendance record as Europe continues to lead global museum market
Temporary exhibitions and geopolitical changes continue to serve as key attendance drivers for museums in Europe, which remains the global market leader for attendance in the sector, according to the latest edition of the TEA/AECOM Theme and Museum Index. [more...]
Upcoming events
28 May 2019
Heads of Education Forum
ZSL London Zoo, London
Our six-monthly meeting of ALVA member Heads of Education meets at ZSL London Zoo. [more...]
23 July 2019
ALVA Board meeting and Summer Lunch
Farrer & Co, London
01 August 2019
ALVA Finance Directors' Forum
Farrer & Co, London
16 August 2019
ALVA Scottish Members' forum
Historic Environment Scotland, Edinburgh
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