ALVA | Association of Leading Visitor Attractions

Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Continuum Group Ltd: Spinnaker Tower, Portsmouth
National Football Museum: Manchester
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
English Heritage: Stonehenge, Wiltshire
Treasure Houses of England: Leeds Castle, Kent
Royal Albert Hall:
Titanic Belfast: Queen's Island, Belfast.
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
Royal Collection Trust: Windsor Castle
National Trust: Giant's Causeway, Northern Ireland
Eden Project: Cornwall
Warner Bros. Studio Tour London: The Making of Harry Potter
Historic Scotland: Edinburgh Castle

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

Scotland

North

Northern
Ireland

Wales

Central

South West

South East

London

Search for ALVA membersselect a region on the map
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Upcoming events

09 May 2019

ALVA Education Managers' Forum

Titanic Belfast, Belfast

16 May 2019

ALVA HR Directors' Forum

Farrer & Co, London

23-24 May 2019

ALVA Council Meeting

V&A Dundee

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

23 Apr 2019

Hal McEvoy: attractions sector must improve sustainability

Sustainability remains an area where, despite some improvement, the attractions sector must do better, according to IAAPA CEO and president, Hal McEvoy. [more...]

INDUSTRY NEWS

23 Apr 2019

Climate change protesters stage "die-in" at London museum

The Natural History Museum in London has said that an Extinction Rebellion protest that took place on its premises yesterday (Monday 22 April) passed "without incident". [more...]