ALVA's 57 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Continuum Group Ltd, Coronation Street The Tour, Weatherfield / Manchester
    Continuum Group Ltd: Coronation Street The Tour, Weatherfield / Manchester
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • The View From the Shard, The View from The Shard - our newest member
    The View From the Shard: The View from The Shard - our newest member
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Treasure Houses of England, Castle Howard
    Treasure Houses of England: Castle Howard
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • Historic Scotland, The Royal Edinburgh Military Tattoo at Edinburgh Castle
    Historic Scotland: The Royal Edinburgh Military Tattoo at Edinburgh Castle
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Latest News

ALVA NEWS

01 September 2014

ALVA to meet at Stirling Castle on the day of the Scottish referendum

ALVA's Council meeting will take place at Stirling Castle on the day of the Scottish referedum on independence, Thursday 18th September. Members will meet at the historic venue on an historic day for Scotland and the UK and will hear from a range of tourism experts. [more...]

INDUSTRY NEWS

02 Sep 2014

Oculus Rift offers mind-blowing results when paired with a real-life roller coaster

Researchers have taken the completely immersive Oculus Rift virtual reality headsets for a test run, sending roller coaster technology to a different dimension. [more...]

INDUSTRY NEWS

01 Sep 2014

OVA Studio prototype brings the oceans to life with 3D Swimarium

A prototype design for an attraction, conceived by Hong Kong’s OVA Studio, could recreate the world’s oceans, using projected imagery on LED screens to bring the Bahamas, Maldives, Great Barrier Reef and more to a uniquely designed swimming pool. [more...]

Upcoming events

17-18 September 2014

ALVA Council Meeting, Stirling

Stirling Castle

We are holding our September Council meeting in the historic setting of Stirling Castle and on an historic day - the day of the Scottish referendum on independence. Our speakers will be from VisitScotland and Blue Sail Consulting. [more...]

25 September 2014

ALVA Education Managers' Forum

Hampton Court Palace

02 October 2014

ALVA Finance Directors' Forum

Farrer & Co, London

09 October 2014

Visitor Attractions Conference

QEII Conference Centre, London

[more events...]

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