ALVA | Association of Leading Visitor Attractions

National Trust: Giant's Causeway, Northern Ireland
Treasure Houses of England: Leeds Castle, Kent
Royal Albert Hall:
Titanic Belfast: Queen's Island, Belfast.
Eden Project: Cornwall
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
National Football Museum: Manchester
Historic Scotland: Edinburgh Castle
Royal Collection Trust: Windsor Castle
English Heritage: Stonehenge, Wiltshire
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Warner Bros. Studio Tour London: The Making of Harry Potter
Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
Royal Collection Trust: Buckingham Palace; Summer Opening 2017

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

Scotland

North

Northern
Ireland

Wales

Central

South West

South East

London

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Upcoming events

13 June 2018

ALVA Heads of Security Forum

Attlee Suite, Portcullis House, Palace of Westminster , London

Our regular meeting of member Heads of Security. [more...]

24 July 2018

ALVA Summer Lunch

Farrer & Co, London

26 July 2018

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2018

ALVA Scotland Members' Meeting

Edinburgh Castle

[more events...]

Latest News

ALVA NEWS

20 March 2018

ALVA reveals average increase of 7.3% on 2016 visitor numbers to UK attractions.

On the eve of English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2017 today (Friday, March 16, 2018), which saw an average increase of 7.3% on 2016 visitor numbers to UK attractions. Attractions in Scotland have seen consistent growth and saw an increase of 13.9%, while in Northern Ireland, there was 6.5% growth. Overall 129,954,657 visits were made to the top 238 ALVA sites in the UK. [more...]

INDUSTRY NEWS

17 May 2018

Royal-themed attraction opens at Peppa Pig World

The latest investment at Paultons Park in Hampshire, UK, sees a new zone opening at its Peppa Pig World attraction. [more...]

INDUSTRY NEWS

23 May 2018

Mo Salah's boots go on display at British Museum

Egyptian striker Mo Salah, winner of this year's Golden Boot for being the top goalscorer in the English Premier League, has donated a pair of his boots to the British Museum, where they have entered the institution's world-famous Egyptian collection. [more...]