ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Eden Project, Cornwall
    Eden Project: Cornwall
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • St Paul's Cathedral, 'Ecce Homo' by Mark Wallinger
    St Paul's Cathedral: 'Ecce Homo' by Mark Wallinger
  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • National Gallery, Michelangelo and Sebastiano
    National Gallery: Michelangelo and Sebastiano
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • National Portrait Gallery, Absent Friends; Howard Hodgkin
    National Portrait Gallery: Absent Friends; Howard Hodgkin

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

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Upcoming events

16 August 2017

ALVA Scotland meeting

Kelvinhall

11 September 2017

ALVA Education Managers's forum

Roman Baths, Bath

12 September 2017

ALVA Event Managers' forum

Mary Rose Museum, Portsmouth

04 October 2017

Visitor Attractions Conference 2017

QEII Centre, Westminster, London

The essential event for owners, managers and marketers of a visitor attraction, for opinion-formers and tourism or heritage professionals. VAC is a national conference organised by the industry - including ALVA. https://www.vacevents.com/ [more...]

[more events...]

Latest News

ALVA NEWS

12 June 2017

ALVA Director appointed Mayor of London's Ambassador for Cultural Tourism

ALVA Director Bernard Donoghue has been appointed by the Mayor of London, Sadiq Khan, to be the Mayor's Ambassador for Cultural Tourism and a member of the Mayor's Cultural Leadership Board. [more...]

INDUSTRY NEWS

25 Jul 2017

Isle of Wight using Queen Victoria for latest tourism drive in £200,000 campaign

The Isle of Wight’s tourism body is about to launch a £200,000 tourism campaign promoting the island as the home of Queen Victoria. [more...]

INDUSTRY NEWS

25 Jul 2017

Steve Double to lead cross-party group for tourism, hospitality and attractions

Conservative MP Steve Double has been elected chair of the cross-party Parliamentary group responsible for addressing issues relating to the tourism, hospitality and attractions sectors. [more...]

Upcoming events

16 August 2017

ALVA Scotland meeting

Kelvinhall

11 September 2017

ALVA Education Managers's forum

Roman Baths, Bath

12 September 2017

ALVA Event Managers' forum

Mary Rose Museum, Portsmouth

04 October 2017

Visitor Attractions Conference 2017

QEII Centre, Westminster, London

The essential event for owners, managers and marketers of a visitor attraction, for opinion-formers and tourism or heritage professionals. VAC is a national conference organised by the industry - including ALVA. https://www.vacevents.com/ [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below