ALVA's 53 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2000 tourist sites, hosting over 100 million domestic and overseas visitors each year - around 25% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • Titanic Belfast,
    Titanic Belfast:
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • Roman Baths & Pump Room, Bath, ALVA Council, September 2013
    Roman Baths & Pump Room, Bath: ALVA Council, September 2013
  • British Museum, 'Life and Death in Pompeii and Herculaneum'
    British Museum: 'Life and Death in Pompeii and Herculaneum'
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • Somerset House,
    Somerset House:
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Glasgow Museums, Riverside Museum - European Museum of the Year 2013
    Glasgow Museums: Riverside Museum - European Museum of the Year 2013
  • City of London Attractions, Tower Bridge
    City of London Attractions: Tower Bridge
  • Zoological Society of London, Tiger Territory
    Zoological Society of London: Tiger Territory
  • Canterbury Cathedral,
    Canterbury Cathedral:
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Oxford University Museums, Ashmolean Museum: 'Flesh and Bone'
    Oxford University Museums: Ashmolean Museum: 'Flesh and Bone'
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
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Latest News

ALVA NEWS

08 October 2013

ALVA calls for Political Parties to 'Take Tourism Seriously'

ALVA has today, 8th October, signed a letter with 35 other leading tourism organisations to the UK political party leaders to 'take tourism seriously' and to create policies to boost UK tourism in the run-up to the General Election. [more...]

INDUSTRY NEWS

05 Dec 2013

Penguin colony set for Birmingham's National Sea Life Centre

Birmingham's National Sea Life Centre is to see the opening of a new £2.5m Penguin Ice Adventure attraction in time for Easter next year. [more...]

INDUSTRY NEWS

02 Dec 2013

Grand Central Library voted Liverpool’s top attraction

Liverpool's Central Library has been voted the number one attraction in the city by travel site, TripAdvisor. [more...]

Upcoming events

16 December 2013

ALVA / VisitBritain Marketing Workshop

Attlee Suite, Portcullis House, Houses of Parliament, London

Annual joint marketing workshop with VisitBritain. We hear the latest trends, insights, forecasts and campaign activities from the senior VB team and also from marketing experts from leading agencies and companies on brands, CRM and social media. [more...]

[more events...]

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