ALVA | Association of Leading Visitor Attractions

Royal Albert Hall:
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
Historic Scotland: Edinburgh Castle
Royal Collection Trust: Windsor Castle
Eden Project: Cornwall
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
National Football Museum: Manchester
Titanic Belfast: Queen's Island, Belfast.
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
English Heritage: Stonehenge, Wiltshire
Continuum Group Ltd: Spinnaker Tower, Portsmouth
National Trust: Giant's Causeway, Northern Ireland
Treasure Houses of England: Leeds Castle, Kent
Warner Bros. Studio Tour London: The Making of Harry Potter

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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Upcoming events

24 January 2019

Farrer & Co, London

Six-monthly meeting of our member Directors and Heads of Finance [more...]

12 February 2019

ALVA Board meeting

National Trust, London

19 February 2019

ALVA Heads of Security Forum

Ashmolean Museum, Oxford

07-08 March 2019

ALVA Council Meeting

National Museum of the Royal Navy

One of three council meetings per year, attended by all of our members. This meeting will include speakers from 14-18Now; the CEO of Guinness Storehouse Dublin; a presentation on AR and VR; and the presentation of our members' visitor figures for 2018. [more...]

[more events...]

Latest News

ALVA NEWS

21 January 2019

ALVA and London and Partners work to raise the profile of London attractions with UK domestic audience

London and Partners and ALVA are convening a working group to raise the profile of London attractions with the London and UK domestic audience, and to encourage more visits all year round. The first meeting will be at London and Partners on Tuesday 22nd January 2019. [more...]

INDUSTRY NEWS

22 Jan 2019

Major openings planned for Chester Zoo in 2019

Walking with ring-tailed lemurs and seeing endangered Asiatic lions in a specially-developed new habitat are among the new experiences planned for Chester Zoo in 2019, as it continues with its multi-year, multi-million-pound expansion masterplan. [more...]