ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

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  • Portsmouth Historic Dockyard, The Mary Rose Museum
    Portsmouth Historic Dockyard: The Mary Rose Museum
  • Royal Collection Trust, Windsor Castle, Berkshire
    Royal Collection Trust: Windsor Castle, Berkshire
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Treasure Houses of England, Castle Howard, Yorkshire
    Treasure Houses of England: Castle Howard, Yorkshire
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • English Heritage, Stonehenge
    English Heritage: Stonehenge
  •  Royal Botanic Gardens, Kew, The Palm House lit for Winter
    Royal Botanic Gardens, Kew: The Palm House lit for Winter
  • British Library, Magna Carta of 1215; 800th anniversary this year
    British Library: Magna Carta of 1215; 800th anniversary this year
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • The Shakespeare Birthplace Trust , Shakespeare's Birthplace House
    The Shakespeare Birthplace Trust : Shakespeare's Birthplace House
  • St Paul's Cathedral,
    St Paul's Cathedral:
  • The View From the Shard, The View from The Shard
    The View From the Shard: The View from The Shard
  • Royal Zoological Society of Scotland, Edinburgh Zoo
    Royal Zoological Society of Scotland: Edinburgh Zoo
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Latest News

ALVA NEWS

28 January 2015

ALVA calls for greater Government support for Tourism

ALVA's Director Bernard Donoghue told a Parliamentary Inquiry into Tourism that the importance of the UK's 5th biggest industry need to be better supported and appreciated by the Government. He told the House of Commons' Culture, Media and Sport Committee that at the last General Election none of the political parties mentioned tourism in their manifestos. [more...]

INDUSTRY NEWS

30 Jan 2015

Loch Ness Monster to star in new tourism campaign for Scotland

The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019. [more...]

INDUSTRY NEWS

29 Jan 2015

Blue whale ousts dino in battle for centre stage at Natural History Museum

Dippy, a diplodocus cast that has for 35 years welcomed visitors to the famous Hintze Hall at the Natural History Museum (NHM) in London is to be replaced in summer 2017 by a blue whale skeleton. [more...]

Upcoming events

03 February 2015

ALVA Board meeting

National Trust London office, London

11-12 February 2015

ALVA Council Meeting

RAF Museum, London

19 February 2015

ALVA Scottish members' meeting

National Museum of Scotland, Edinburgh

26 February 2015

ALVA London members' meeting

Old Royal Naval College, Greenwich

[more events...]

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