ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Royal Albert Hall,
    Royal Albert Hall:
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

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Upcoming events

28 May 2019

Heads of Education Forum

ZSL London Zoo, London

Our six-monthly meeting of ALVA member Heads of Education meets at ZSL London Zoo. [more...]

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

01 August 2019

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2019

ALVA Scottish Members' forum

Historic Environment Scotland, Edinburgh

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

23 May 2019

Airbnb teams up with 23andMe to promote DNA-based heritage travel

Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler. [more...]

INDUSTRY NEWS

22 May 2019

Museum Index: Louvre breaks attendance record as Europe continues to lead global museum market

Temporary exhibitions and geopolitical changes continue to serve as key attendance drivers for museums in Europe, which remains the global market leader for attendance in the sector, according to the latest edition of the TEA/AECOM Theme and Museum Index. [more...]

Upcoming events

28 May 2019

Heads of Education Forum

ZSL London Zoo, London

Our six-monthly meeting of ALVA member Heads of Education meets at ZSL London Zoo. [more...]

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

01 August 2019

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2019

ALVA Scottish Members' forum

Historic Environment Scotland, Edinburgh

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below