ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • Royal Collection Trust, Buckingham Palace; Summer Opening 2017
    Royal Collection Trust: Buckingham Palace; Summer Opening 2017
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Royal Albert Hall,
    Royal Albert Hall:
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Upcoming events

01 November 2017

ALVA reception at the Old Royal Naval College

Old Royal Naval College, Greenwich

An opportunity for ALVA members to visit the Painted Hall - the 'UK's Sistine Chapel' - climb the scaffolding and see the ceiling of the Painted Hall close-up for the first time. 6.15pm - 8.30pm [more...]

16 November 2017

ALVA HR Directors' Forum

Farrer & Co, London

Our six-monthly meeting of member HR Directors; hearing from experts and each other on latest legislation, recruitment, trends, volunteering, pay and conditions etc. [more...]

21 November 2017

ALVA Annual Benchmarking Seminar

British Library Conference Centre, London

A day-long seminar where we share bench-marking achievements and trends across visitor experience and income generation, and hear case studies from our members and guests. [more...]

26-27 February 2018

ALVA Council meeting

Royal Albert Hall, London

[more events...]

Latest News

ALVA NEWS

08 August 2017

ALVA Director appointed Mayor of London's Ambassador for Cultural Tourism

ALVA Director Bernard Donoghue has been appointed by the Mayor of London, Sadiq Khan, to be the Mayor's Ambassador for Cultural Tourism and a member of the Mayor's Cultural Leadership Board. [more...]

INDUSTRY NEWS

18 Oct 2017

Merlin planning global rollout for Bear Grylls attractions, says Varney

After announcing its intention to develop a Bear Grylls attraction in the UK, Merlin CEO Nick Varney has revealed further plans for the adventure survivalist, with plans to take the concept overseas in a major attraction rollout. [more...]

INDUSTRY NEWS

17 Oct 2017

Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans

Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide. [more...]

Upcoming events

01 November 2017

ALVA reception at the Old Royal Naval College

Old Royal Naval College, Greenwich

An opportunity for ALVA members to visit the Painted Hall - the 'UK's Sistine Chapel' - climb the scaffolding and see the ceiling of the Painted Hall close-up for the first time. 6.15pm - 8.30pm [more...]

16 November 2017

ALVA HR Directors' Forum

Farrer & Co, London

Our six-monthly meeting of member HR Directors; hearing from experts and each other on latest legislation, recruitment, trends, volunteering, pay and conditions etc. [more...]

21 November 2017

ALVA Annual Benchmarking Seminar

British Library Conference Centre, London

A day-long seminar where we share bench-marking achievements and trends across visitor experience and income generation, and hear case studies from our members and guests. [more...]

26-27 February 2018

ALVA Council meeting

Royal Albert Hall, London

[more events...]

Search for ALVA members

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below