ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

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  • Canterbury Cathedral, It's starting to look like Spring in Canterbury.
    Canterbury Cathedral: It's starting to look like Spring in Canterbury.
  • Shakespeare's Globe, The Globe at Bankside, London
    Shakespeare's Globe: The Globe at Bankside, London
  • British Library, Magna Carta of 1215; 800th anniversary this year
    British Library: Magna Carta of 1215; 800th anniversary this year
  • Royal Horticultural Society, RHS Wisley, a beautiful and inspiring day out
    Royal Horticultural Society: RHS Wisley, a beautiful and inspiring day out
  • Historic Royal Palaces, Poppies at the Tower of London
    Historic Royal Palaces: Poppies at the Tower of London
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • Glasgow Museums, Riverside Museum
    Glasgow Museums: Riverside Museum
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Royal Shakespeare Company, The Stratford upon Avon home of the RSC
    Royal Shakespeare Company: The Stratford upon Avon home of the RSC
  • National Galleries of Scotland, Scottish Gallery of Modern Art
    National Galleries of Scotland: Scottish Gallery of Modern Art
  • Warner Bros. Studio Tour London, The extraordinary Diagon Alley
    Warner Bros. Studio Tour London: The extraordinary Diagon Alley
  • Portsmouth Historic Dockyard, Mary Rose Museum, our newest member
    Portsmouth Historic Dockyard: Mary Rose Museum, our newest member
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • National Trust, The Giant's Causeway, Northern Ireland
    National Trust: The Giant's Causeway, Northern Ireland
  • Titanic Belfast, Queen's Island, Belfast
    Titanic Belfast: Queen's Island, Belfast
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
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Latest News

ALVA NEWS

London members hear from lobbying and retail experts at ALVA London summit

The CEO of the New West End Company, which represents and supports businesses in the capital's Regent Street, Oxford Street and Bond Street, told ALVA London members that reducing business rates, attracting high spending Chinese visitors and extending shopping hours are crucial for business and visitor attraction success. Richard Dickinson was a guest speaker at ALVA's London members' meeting hosted at the Old Royal Naval College Greenwich. [more...]

INDUSTRY NEWS

03 Mar 2015

CVC and Blackstone launch US$1bn sale of Merlin shares

Private equity firms CVC and Blackstone have launched the sale of their remaining shares in Merlin Entertainments. [more...]

INDUSTRY NEWS

03 Mar 2015

Starchitects denied after Crystal Palace scheme fails

Bromley Council has terminated an exclusivity contract with Chinese investor the ZhongRong Group for the development of London’s Crystal Palace. [more...]

Upcoming events

16 March 2015

Tourism Alliance Parliamentary Reception

House of Commons, London

We are celebrating the first day of English Tourism Week in Parliament, reminding MPs and Peers of the importance of the UK's 5th biggest industry, 3rd largest employment sector, and worth £127billion pa to the UK's economy. [more...]

19 March 2015

ALVA Education Managers' Forum

Library of Birmingham, Birmingham

31 March 2015

ALVA Ticketing Issues Group

Churchill War Rooms, London

1pm - 4pm; This is the first meeting of a new group looking at ticketing issues. The meeting will discuss Gift Aid, changes in consumer law and trends and insights. [more...]

07 April 2015

ALVA Finance Directors' Forum

Farrer & Co, London

12.30pm - 3.30pm. Topics for presentation at this meeting include business rates and our new work with the British Retail Consortium to achieve a comprehensive review of business rates; and Gift Aid and the effect of the changes to consumer law last year. [more...]

[more events...]

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