ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • Royal Albert Hall,
    Royal Albert Hall:
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Upcoming events

22 November 2018

ALVA Benchmarking Seminar

British Library, London

Annual seminar looking at bench-marking criteria for the visitor experience, as well as financial measures, such as ticket pricing and secondary spend. Lots of case studies and case studies. [more...]

[more events...]

Latest News

ALVA NEWS

15 October 2018

Largest number of attendees at 2018 Visitor Attractions Conference since 2005

The Annual National Conference of Visitor Attractions 2018 took place on Thursday 4th October at the QEII Conference Centre, London, with the highest number of attendees since 2005. Key speakers included the Earl of Harewood and speakers from Kew Gardens, Blenheim Palace, Historic Houses, Alexandra Palace, Merlin Entertainment and VisitEngland. [more...]

INDUSTRY NEWS

20 Nov 2018

Whisky experiences among winners of ASVA's annual awards

The Scotch Whisky Experience and the Isle of Arran Distillery and Visitor Centre have been given top awards by the Association of Scottish Visitor Attractions (ASVA) at its annual conference. [more...]

INDUSTRY NEWS

19 Nov 2018

Video: Attractions Management News Flash 19 November 2018

The latest Attractions Management News Flash Video is now live! [more...]

Upcoming events

22 November 2018

ALVA Benchmarking Seminar

British Library, London

Annual seminar looking at bench-marking criteria for the visitor experience, as well as financial measures, such as ticket pricing and secondary spend. Lots of case studies and case studies. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below