ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Royal Albert Hall,
    Royal Albert Hall:
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Latest News

ALVA NEWS

15 October 2018

Largest number of attendees at 2018 Visitor Attractions Conference since 2005

The Annual National Conference of Visitor Attractions 2018 took place on Thursday 4th October at the QEII Conference Centre, London, with the highest number of attendees since 2005. Key speakers included the Earl of Harewood and speakers from Kew Gardens, Blenheim Palace, Historic Houses, Alexandra Palace, Merlin Entertainment and VisitEngland. [more...]

INDUSTRY NEWS

06 Dec 2018

UK government to appoint heritage disability champion

The UK’s Department for Work and Pensions (DWP) is recruiting a new dedicated countryside and heritage disability champion who will focus on improving disabled access to the various heritage sites around the UK. [more...]

INDUSTRY NEWS

06 Dec 2018

Multi-million-pound visitor centre opens doors at the home of Robin Hood

The Sherwood Forst Visitor Centre in Nottinghamshire, UK, has opened its doors officially following a £5m (US$6.4m, €5.6m) construction project. [more...]

Upcoming events

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below