ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.
Download the ALVA PDF Brochure
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Portsmouth Historic Dockyard: The Mary Rose Museum -
Royal Collection Trust: Windsor Castle, Berkshire -
British Museum: Great Court, British Museum -
Historic Royal Palaces: Poppies at the Tower of London -
Titanic Belfast: Queen's Island, Belfast -
Treasure Houses of England: Castle Howard, Yorkshire -
Historic Royal Palaces: Hillsborough Castle, Northern Ireland -
Somerset House: The location of ALVA's office -
Royal Shakespeare Company: The Stratford upon Avon home of the RSC -
Shakespeare's Globe: The Globe at Bankside, London -
Historic Scotland: Edinburgh Castle -
English Heritage: Stonehenge -
Royal Botanic Gardens, Kew: The Palm House lit for Winter -
British Library: Magna Carta of 1215; 800th anniversary this year -
Continuum Group Ltd: The iconic Spinnaker Tower at sunset -
The Shakespeare Birthplace Trust : Shakespeare's Birthplace House -
St Paul's Cathedral: -
The View From the Shard: The View from The Shard -
Royal Zoological Society of Scotland: Edinburgh Zoo
Ireland
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Latest News
ALVA NEWS
28 January 2015
ALVA calls for greater Government support for Tourism
ALVA's Director Bernard Donoghue told a Parliamentary Inquiry into Tourism that the importance of the UK's 5th biggest industry need to be better supported and appreciated by the Government. He told the House of Commons' Culture, Media and Sport Committee that at the last General Election none of the political parties mentioned tourism in their manifestos. [more...]
INDUSTRY NEWS
30 Jan 2015
Loch Ness Monster to star in new tourism campaign for Scotland
The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019. [more...]
INDUSTRY NEWS
29 Jan 2015
Blue whale ousts dino in battle for centre stage at Natural History Museum
Dippy, a diplodocus cast that has for 35 years welcomed visitors to the famous Hintze Hall at the Natural History Museum (NHM) in London is to be replaced in summer 2017 by a blue whale skeleton. [more...]
Upcoming events
03 February 2015
ALVA Board meeting
National Trust London office, London
11-12 February 2015
ALVA Council Meeting
RAF Museum, London
19 February 2015
ALVA Scottish members' meeting
National Museum of Scotland, Edinburgh
26 February 2015
ALVA London members' meeting
Old Royal Naval College, Greenwich
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