ALVA | Association of Leading Visitor Attractions

English Heritage: Stonehenge, Wiltshire
Eden Project: Cornwall
Historic Scotland: Edinburgh Castle
Continuum Group Ltd: Spinnaker Tower, Portsmouth
Royal Collection Trust: Windsor Castle
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
Treasure Houses of England: Leeds Castle, Kent
National Trust: Giant's Causeway, Northern Ireland
Titanic Belfast: Queen's Island, Belfast.
Warner Bros. Studio Tour London: The Making of Harry Potter
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Royal Albert Hall:
National Football Museum: Manchester
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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Latest News

ALVA NEWS

15 October 2018

Largest number of attendees at 2018 Visitor Attractions Conference since 2005

The Annual National Conference of Visitor Attractions 2018 took place on Thursday 4th October at the QEII Conference Centre, London, with the highest number of attendees since 2005. Key speakers included the Earl of Harewood and speakers from Kew Gardens, Blenheim Palace, Historic Houses, Alexandra Palace, Merlin Entertainment and VisitEngland. [more...]

INDUSTRY NEWS

11 Dec 2018

Ant-Man leads the way as Disney unveils future Marvel additions for its parks

Disney has unveiled a new interactive attraction based on its Ant-Man IP, with a raft of other Marvel super-hero experiences lined up for the operator's parks worldwide in the coming years. [more...]

INDUSTRY NEWS

11 Dec 2018

Catalyst has supported 4,100 organisations since 2012, says HLF

A new report published by Heritage Lottery Fund (HLF) has found that its Catalyst programme has led to UK heritage being more resilient and less reliant on public funding. [more...]