ALVA | Association of Leading Visitor Attractions

Zoological Society of London: Whipsnade Zoo, Bedfordshire
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Eden Project: Cornwall
Treasure Houses of England: Leeds Castle, Kent
National Football Museum: Manchester
Warner Bros. Studio Tour London: The Making of Harry Potter
Historic Scotland: Edinburgh Castle
National Trust: Giant's Causeway, Northern Ireland
Royal Collection Trust: Windsor Castle
Titanic Belfast: Queen's Island, Belfast.
Continuum Group Ltd: Spinnaker Tower, Portsmouth
Royal Albert Hall:
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
English Heritage: Stonehenge, Wiltshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

Scotland

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Northern
Ireland

Wales

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South West

South East

London

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Upcoming events

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

24 July 2019

Directors of Public Engagement

Imperial War Museum London (Lambeth site), London

This is the first meeting of a new group of Directors of Public Engagement; looking at outreach work, community programming and initiatives. Guest speaker is Jon Alexander of New Citizenship Project. [more...]

01 August 2019

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2019

ALVA Scottish Members' forum

Historic Environment Scotland, Edinburgh

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

25 Jun 2019

New lottery fund offers £100m for major UK heritage projects

The UK's National Lottery Heritage Fund has launched a new three-year, £100m (US$127.6m, €112m) grant scheme aimed at "ambitious, innovative and transformational" projects in UK heritage. [more...]

INDUSTRY NEWS

24 Jun 2019

Eden Project North starts to take shape with tentative 2023 opening date set

The first stage in the preparation of a planning application for the proposed Eden Project North in the UK has been completed, with the submission of an Environmental Impact Assessment Scoping Report to Lancaster City Council. [more...]