ALVA | Association of Leading Visitor Attractions

Warner Bros. Studio Tour London: The Making of Harry Potter
Historic Scotland: Edinburgh Castle
National Trust: Giant's Causeway, Northern Ireland
Titanic Belfast: Queen's Island, Belfast.
Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Continuum Group Ltd: Spinnaker Tower, Portsmouth
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
National Football Museum: Manchester
Treasure Houses of England: Leeds Castle, Kent
Royal Collection Trust: Windsor Castle
Royal Albert Hall:
Zoological Society of London: Whipsnade Zoo, Bedfordshire
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
English Heritage: Stonehenge, Wiltshire
Eden Project: Cornwall

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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Upcoming events

16 October 2018

ALVA Board Meeting

National Trust London Office, London

The quarterly board meeting of the organisation. [more...]

23 October 2018

ALVA Education Managers' Forum

Royal Academy, London

The six-monthly meeting of ALVA member Education Managers. Coffee at 10am, meeting starts at 10.30am. [more...]

29 October 2018

ALVA Finance Directors' Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Finance Directors' forum; speakers include Farrer & Co and a case study on pricing strategy from the Shakespeare Birthplace Trust. [more...]

15 November 2018

ALVA Heads of HR Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Heads of HR Forum. Speakers include Farrer & Co. [more...]

[more events...]

Latest News

ALVA NEWS

15 October 2018

Largest number of attendees at 2018 Visitor Attractions Conference since 2005

The Annual National Conference of Visitor Attractions 2018 took place on Thursday 4th October at the QEII Conference Centre, London, with the highest number of attendees since 2005. Key speakers included the Earl of Harewood and speakers from Kew Gardens, Blenheim Palace, Historic Houses, Alexandra Palace, Merlin Entertainment and VisitEngland. [more...]

INDUSTRY NEWS

11 Oct 2018

Abbey visitors see the light, hear the sounds

A dusk-time light and sound show of beauty and subtlety brought the ruins of Rievaulx Abbey in Yorkshire to life over the last weekend in September, allowing visitors to experience the site - once the first Cistercian abbey in the north of England, now overseen by English Heritage - as never before. [more...]

INDUSTRY NEWS

11 Oct 2018

Susan Vargo to lead Nickelodeon attractions as new global live entertainment VP

Nickelodeon has appointed the former executive producer of the SpongeBob SquarePants musical Susan Vargo as its VP of global live entertainment. [more...]