ALVA's 57 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2100 tourist sites, hosting over 110 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.
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Pleasure Beach: Avatar Airbender -
Shakespeare's Globe: The Globe at Bankside, London -
British Museum: Great Court, British Museum -
Historic Scotland: Edinburgh Castle -
Chester Zoo: Chester Zoo, Giraffe Feeding Platform -
The Shakespeare Birthplace Trust : Anne Hathaway's Cottage -
Treasure Houses of England: Castle Howard -
National Museum of Science & Industry: Science Museum, Launchpad -
Continuum Group Ltd: The iconic Spinnaker Tower at sunset -
Historic Royal Palaces: Hillsborough Castle, Northern Ireland -
Portsmouth Historic Dockyard: The new Mary Rose Museum -
Titanic Belfast: -
National Trust: Walkers on Corn Du -
National Trust: Corfe Castle, Dorset -
Glasgow Museums: Kelvingrove Museum and Gallery -
Royal Shakespeare Company: The Stratford upon Avon home of the RSC -
Somerset House: The location of ALVA's office -
The View From the Shard: The View from The Shard - our newest member
Ireland
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Latest News
ALVA NEWS
27 May 2014
The Wildfowl and Wetlands Trust and The View From The Shard are our newest members
The Wildfowl and Wetlands Trust (WWT) and the UK's newest attraction, The View from The Shard, are ALVA's newest members. They joined us at our Council meeting hosted at the Ashmolean Museum, Oxford, on Thursday 22 May. [more...]
INDUSTRY NEWS
30 Jul 2014
BREAKING: Fire rips through Eastbourne Pier
A fire has engulfed the historic Eastbourne Pier in Sussex, UK. [more...]
INDUSTRY NEWS
30 Jul 2014
VAT rate puts British tourism at 'disadvantage' says Merlin's Nick Varney
In the wake of a new report which says cutting the value added tax (VAT) rate on visitor accommodation and attractions would massively boost the UK’s tourism economy, Merlin CEO Nick Varney has said that the current VAT rate is at present a "disadvantage" to British tourism. [more...]
Upcoming events
13 August 2014
ALVA Scottish Members' Meeting
Edinburgh Zoo
Our Scottish members are holding their six-monthly meeting at Edinburgh Zoo. Guest speakers include David Edwards, Head of Trends and Insights at VisitBritain, and Sophie Fraser, Communications and Marketing Manager for Scotland Food and Drink. [more...]
04 September 2014
ALVA Finance Directors' Forum
Farrer & Co, London
17-18 September 2014
ALVA Council Meeting, Stirling
Stirling Castle
We are holding our September Council meeting in the historic setting of Stirling Castle and on an historic day - the day of the Scottish referendum on independence. Our speakers will be from VisitScotland and Blue Sail Consulting. [more...]
25 September 2014
ALVA Education Managers' Forum
Hampton Court Palace
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