ALVA's 53 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.
They comprise over 2000 tourist sites, hosting over 100 million domestic and overseas visitors each year - around 25% of the visits made annually in the UK.
We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.
Glasgow Museums: Kelvingrove Museum and Gallery
National Trust: Walkers on Corn Du
Roman Baths & Pump Room, Bath: ALVA Council, September 2013
British Museum: 'Life and Death in Pompeii and Herculaneum'
National Museum of Science & Industry: Science Museum, Launchpad
Portsmouth Historic Dockyard: The new Mary Rose Museum
Pleasure Beach: Avatar Airbender
Continuum Group Ltd: The iconic Spinnaker Tower at sunset
Glasgow Museums: Riverside Museum - European Museum of the Year 2013
City of London Attractions: Tower Bridge
Zoological Society of London: Tiger Territory
Warner Bros. Studio Tour London: The Making of Harry Potter
Oxford University Museums: Ashmolean Museum: 'Flesh and Bone'
National Galleries of Scotland: Scottish Gallery of Modern Art
Search for ALVA members
08 October 2013
ALVA calls for Political Parties to 'Take Tourism Seriously'
ALVA has today, 8th October, signed a letter with 35 other leading tourism organisations to the UK political party leaders to 'take tourism seriously' and to create policies to boost UK tourism in the run-up to the General Election. [more...]
05 Dec 2013
Penguin colony set for Birmingham's National Sea Life Centre
Birmingham's National Sea Life Centre is to see the opening of a new £2.5m Penguin Ice Adventure attraction in time for Easter next year. [more...]
02 Dec 2013
Grand Central Library voted Liverpool’s top attraction
Liverpool's Central Library has been voted the number one attraction in the city by travel site, TripAdvisor. [more...]
16 December 2013
ALVA / VisitBritain Marketing Workshop
Attlee Suite, Portcullis House, Houses of Parliament, London
Annual joint marketing workshop with VisitBritain. We hear the latest trends, insights, forecasts and campaign activities from the senior VB team and also from marketing experts from leading agencies and companies on brands, CRM and social media. [more...]