ALVA | Association of Leading Visitor Attractions

Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
Historic Scotland: Edinburgh Castle
Titanic Belfast: Queen's Island, Belfast.
National Football Museum: Manchester
Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
Royal Collection Trust: Windsor Castle
English Heritage: Stonehenge, Wiltshire
Warner Bros. Studio Tour London: The Making of Harry Potter
National Trust: Giant's Causeway, Northern Ireland
Treasure Houses of England: Leeds Castle, Kent
Eden Project: Cornwall
Continuum Group Ltd: Spinnaker Tower, Portsmouth
Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
Royal Albert Hall:
Zoological Society of London: Whipsnade Zoo, Bedfordshire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience.

View our online brochure

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London

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Upcoming events

27 March 2019

ALVA Event Managers' Forum

SouthBank Centre, London

09 April 2019

ALVA Board meeting

National Trust, London

11 April 2019

ALVA London Members

National Theatre, London

09 May 2019

ALVA Education Managers' Forum

Titanic Belfast, Belfast

[more events...]

Latest News

ALVA NEWS

21 January 2019

ALVA and London and Partners work to raise the profile of London attractions with UK domestic audience

London and Partners and ALVA are convening a working group to raise the profile of London attractions with the London and UK domestic audience, and to encourage more visits all year round. The first meeting will be at London and Partners on Tuesday 22nd January 2019. [more...]

INDUSTRY NEWS

23 Mar 2019

V&A Museum of Childhood interiors to be designed by AOC

The V&A Museum of Childhood (MOC) in East London has chosen architecture firm AOC to design the new interiors for its £13.5m (US$17.8m, €15.7m) overhaul project. [more...]

INDUSTRY NEWS

22 Mar 2019

Planning permission granted for vast £200m adventure resort in South Wales

Neath Port Talbot council has greenlit plans for the Afan Valley Adventure Resort – a highly anticipated leisure destination set to rise on a 325-acre former forestry plantation in South Wales. [more...]