ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Royal Albert Hall,
    Royal Albert Hall:
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

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Upcoming events

04-04 October 2018

Visitor Attractions Conference

QEII Centre, London

VAC, the annual Visitor Attraction Conference, will take place on Thursday 4th October 2018 at London’s Queen Elizabeth II Conference Centre. [more...]

16-16 October 2018

ALVA Board Meeting

National Trust London Office, London

The qaurterly board meeting of the organisation. [more...]

23-23 October 2018

ALVA Education Managers' Forum

Royal Academy, London

The six-monthly meeting of ALVA member Education Managers. Coffee at 10am, meeting starts at 10.30am. [more...]

29-29 October 2018

ALVA Finance Directors' Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Finance Directors' forum; speakers include Farrer & Co and a case study on pricing strategy from the Shakespeare Birthplace Trust. [more...]

[more events...]

Latest News

ALVA NEWS

10 September 2018

Annual national Visitor Attractions Conference to take place on 4th October

The Annual National Conference of Visitor Attractions 2018 will take place on Thursday 4th October at the QEII Conference Centre, London The Annual National Conference of Visitor Attractions is the pre-eminent event for all types of Visitor Attractions in the UK. Whether your Attraction is large and small, charitable and commercial, and whether access is free or charged, we all share the same goal: to attract and satisfy visitors. [more...]

INDUSTRY NEWS

20 Sep 2018

Arts Council and Heritage Lottery Fund partner to help English museums

Arts Council England (ACE) and the Heritage Lottery Fund (HLF) have announced a partnership to ensure museums in England can get more help at a strategic level. [more...]

INDUSTRY NEWS

18 Sep 2018

Merlin Entertainments opens first Bear Grylls attraction in Birmingham

Celebrity survivalist Bear Grylls’s new £20m ($26.3m, €22.5m) adventure attraction in Birmingham, England has opened its doors to the public with a promise from Grylls to bring the “spirit of endeavour” to one destination. [more...]

Upcoming events

04-04 October 2018

Visitor Attractions Conference

QEII Centre, London

VAC, the annual Visitor Attraction Conference, will take place on Thursday 4th October 2018 at London’s Queen Elizabeth II Conference Centre. [more...]

16-16 October 2018

ALVA Board Meeting

National Trust London Office, London

The qaurterly board meeting of the organisation. [more...]

23-23 October 2018

ALVA Education Managers' Forum

Royal Academy, London

The six-monthly meeting of ALVA member Education Managers. Coffee at 10am, meeting starts at 10.30am. [more...]

29-29 October 2018

ALVA Finance Directors' Forum

Farrer & Co, London

Six-monthly meeting of ALVA members' Finance Directors' forum; speakers include Farrer & Co and a case study on pricing strategy from the Shakespeare Birthplace Trust. [more...]

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below