ALVA's 55 members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2000 tourist sites, hosting over 100 million domestic and overseas visitors each year - around 25% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives and assist our members to continually improve the visitor experience.

  • Shakespeare's Globe, The Globe at Bankside, London - our newest member
    Shakespeare's Globe: The Globe at Bankside, London - our newest member
  • Continuum Group Ltd, The iconic Spinnaker Tower at sunset
    Continuum Group Ltd: The iconic Spinnaker Tower at sunset
  • National Museum of Science & Industry, Science Museum, Launchpad
    National Museum of Science & Industry: Science Museum, Launchpad
  • Pleasure Beach, Avatar Airbender
    Pleasure Beach: Avatar Airbender
  • The Shakespeare Birthplace Trust , Anne Hathaway's Cottage
    The Shakespeare Birthplace Trust : Anne Hathaway's Cottage
  • Glasgow Museums, Kelvingrove Museum and Gallery
    Glasgow Museums: Kelvingrove Museum and Gallery
  • Chester Zoo, Chester Zoo, Giraffe Feeding Platform
    Chester Zoo: Chester Zoo, Giraffe Feeding Platform
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • Treasure Houses of England, Castle Howard
    Treasure Houses of England: Castle Howard
  • Historic Royal Palaces, Hillsborough Castle, Northern Ireland
    Historic Royal Palaces: Hillsborough Castle, Northern Ireland
  • Portsmouth Historic Dockyard, The new Mary Rose Museum
    Portsmouth Historic Dockyard: The new Mary Rose Museum
  • Royal Shakespeare Company, RSC - our newest member
    Royal Shakespeare Company: RSC - our newest member
  • Somerset House, The location of ALVA's office
    Somerset House: The location of ALVA's office
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • South Bank Centre, Our newest member
    South Bank Centre: Our newest member
  • National Trust, Corfe Castle, Dorset
    National Trust: Corfe Castle, Dorset
  • National Trust, Walkers on Corn Du
    National Trust: Walkers on Corn Du
  • British Museum, Great Court, British Museum
    British Museum: Great Court, British Museum
  • Titanic Belfast,
    Titanic Belfast:
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Latest News


ALVA celebrates Shakespeare's 450th birthday

ALVA members are celebrating Shakespeare's 450th birthday today, St George's Day, 23rd April. The Shakespeare Birthplace Trust, Royal Shakespeare Company, Shakespeare's Globe, the British Library and the National Portrait Gallery are just some of our members who are celebrating Britain's most famous cultural icon. Here's an image of how he might look now based on his original portrait. [more...]


23 Apr 2014

New attractions lead to record figures for Glasgow Science Centre

Glasgow Science Centre has reaped the rewards of a busy 12 months of new collaborations and installations to achieve a record-breaking year for visitor numbers. [more...]


23 Apr 2014

US$371m Sochi theme park nearing completion

A new theme park in Sochi adjacent to the site of the 2014 Winter Olympic Games has been given an official opening date of early June 2014 – but will let its first visitors through the gates in May in what will be a soft launch. [more...]

Upcoming events

15 May 2014

Fundraising Directors' Forum

Blackbaud, London

We'll be hearing from Blackbaud and Michelle Wright of cause4 and Arts Fundraising and Philanthropy. [more...]

21-22 May 2014

ALVA Council Meeting, Oxford

Ashmolean Museum, Oxford

Guest speakers will include Levy Restaurants, Leisure Pass Group and the Museum of London. [more...]

19 June 2014

ALVA Domestic marketing seminar

Lecture theatre, Natural History Museum, London, London

This workshop will feature speakers from VisitEngland, the retail sector and ALVA members sharing insights, trends and predictions for the UK domestic market. [more...]

22 July 2014

ALVA Summer Lunch

Farrer & Co, London

Our guest speakers will be John Whittingdale OBE MP, Chairman of the Culture, Media and Sport Select Committee of the House of Commons, and Sandie Dawe MBE, Chief Executive of VisitBritain. [more...]

[more events...]

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