ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Albert Hall,
    Royal Albert Hall:
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Forestry Commission, The Forestry Commission: 'The Gruffalo' trail
    Forestry Commission: The Forestry Commission: 'The Gruffalo' trail
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Victoria and Albert Museum, 'Frida Kahlo: Making Her Self Up'
    Victoria and Albert Museum: 'Frida Kahlo: Making Her Self Up'
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Continuum Group Ltd, Spinnaker Tower, Portsmouth
    Continuum Group Ltd: Spinnaker Tower, Portsmouth
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below

Upcoming events

23-24 May 2019

ALVA Council Meeting

V&A Dundee

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

01 August 2019

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2019

ALVA Scottish Members' forum

Historic Environment Scotland, Edinburgh

[more events...]

Latest News

ALVA NEWS

27 March 2019

UK SITES INCREASE VISITOR NUMBERS BY 8.68%

Prior to English Tourism Week, the Association of Leading Visitor Attractions (ALVA) announced its members' visitor figures for 2018 today (Wednesday, March 27, 2019), which saw an average increase of 8.68% on 2017 visits to UK attractions, while attractions in Scotland saw the biggest increase of 19.07%. Overall 138, 823, 297 visits were made to the top 249 ALVA sites in the UK. [more...]

INDUSTRY NEWS

17 May 2019

Kew Gardens opens giant natural play zone

Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its giant new Children’s Garden to the public this weekend (18 May). [more...]

INDUSTRY NEWS

16 May 2019

17th annual Museums and Heritage awards honour 'innovative and ground-breaking initiatives'

The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir David Attenborough picking up a Special Recognition Award. [more...]

Upcoming events

23-24 May 2019

ALVA Council Meeting

V&A Dundee

23 July 2019

ALVA Board meeting and Summer Lunch

Farrer & Co, London

01 August 2019

ALVA Finance Directors' Forum

Farrer & Co, London

16 August 2019

ALVA Scottish Members' forum

Historic Environment Scotland, Edinburgh

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below