ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

  • Royal Collection Trust, Buckingham Palace; Summer Opening 2017
    Royal Collection Trust: Buckingham Palace; Summer Opening 2017
  • Royal Albert Hall,
    Royal Albert Hall:
  • English Heritage, Stonehenge, Wiltshire
    English Heritage: Stonehenge, Wiltshire
  • Royal Collection Trust, Windsor Castle
    Royal Collection Trust: Windsor Castle
  • National Trust, Giant's Causeway, Northern Ireland
    National Trust: Giant's Causeway, Northern Ireland
  • Historic Scotland, Edinburgh Castle
    Historic Scotland: Edinburgh Castle
  • National Football Museum, Manchester
    National Football Museum: Manchester
  • Titanic Belfast, Queen's Island, Belfast.
    Titanic Belfast: Queen's Island, Belfast.
  • Warner Bros. Studio Tour London, The Making of Harry Potter
    Warner Bros. Studio Tour London: The Making of Harry Potter
  • Eden Project, Cornwall
    Eden Project: Cornwall
  • Treasure Houses of England, Chatsworth; House Style - Five centuries of Fashion
    Treasure Houses of England: Chatsworth; House Style - Five centuries of Fashion
  • Zoological Society of London, Whipsnade Zoo, Bedfordshire
    Zoological Society of London: Whipsnade Zoo, Bedfordshire
  • Treasure Houses of England, Leeds Castle, Kent
    Treasure Houses of England: Leeds Castle, Kent
  • Wildfowl and Wetlands Trust, Slimbridge, Gloucestershire
    Wildfowl and Wetlands Trust: Slimbridge, Gloucestershire

ALVA's members are the UK's most popular, iconic and important museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

They comprise over 2200 tourist sites, hosting over 119 million domestic and overseas visitors each year - around 28% of the visits made annually in the UK.

We represent our members to Government, media and business and lobby for support for the sector. We provide training, benchmarking and advocacy initiatives to assist our members continually improve the visitor experience. 

View our online brochure

Scotland
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Upcoming events

26-27 February 2018

ALVA Council meeting

Royal Albert Hall, London

13 March 2018

ALVA Event Managers' Forum

Westminster Abbey, London

15 March 2018

ALVA Theatre and Performance at Attractions conference

The RAF Club, London

This one-day conference will look at case studies of attractions which have fostered creative partnerships to bring their stories of their people, places and collections to new audiences. [more...]

22-22 March 2018

ALVA Fundraising Forum

Kingston Smith

[more events...]

Latest News

ALVA NEWS

08 August 2017

ALVA Director appointed Mayor of London's Ambassador for Cultural Tourism

ALVA Director Bernard Donoghue has been appointed by the Mayor of London, Sadiq Khan, to be the Mayor's Ambassador for Cultural Tourism and a member of the Mayor's Cultural Leadership Board. [more...]

INDUSTRY NEWS

15 Feb 2018

Leisure Opportunities is doing an apprenticeship survey – take part!

To coincide with National Apprenticeship Week in March, Leisure Opportunities is undertaking an employer survey on the leisure industry’s needs and appetites for hiring apprentices. [more...]

INDUSTRY NEWS

16 Feb 2018

Esme Ward becomes first female director of Manchester Museum

Manchester Museum has announced the appointment of a new director, marking the first woman to hold the position in the institution’s 125-year history. [more...]

Upcoming events

26-27 February 2018

ALVA Council meeting

Royal Albert Hall, London

13 March 2018

ALVA Event Managers' Forum

Westminster Abbey, London

15 March 2018

ALVA Theatre and Performance at Attractions conference

The RAF Club, London

This one-day conference will look at case studies of attractions which have fostered creative partnerships to bring their stories of their people, places and collections to new audiences. [more...]

22-22 March 2018

ALVA Fundraising Forum

Kingston Smith

[more events...]

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Scotland
North
Northern
Ireland
Wales
Central
South West
South East
London

Search for ALVA membersselect a region on the map
or use the menus below