Attractions industry news
06 Jun 2013
UK consumers still shunning foreign holidays
Despite the improving economy, more than a third of Britons are still opting to stay in the UK for the
holidays as a way of saving money.
The figure comes from a consumer survey commissioned by marketing group Webloyalty and undertaken by research specialists Conlumino.
The survey found that 35 per cent of people will not be taking a summer holiday abroad this year, with 20 per cent of people cutting down on the overall number of holidays taken throughout the year.
Of those who still plan on taking breaks, over half will be changing their holiday habits in order to save money.
In total, some 44% of consumers have taken action to save money on their leisure activities, as economic pressures have put constraints on household budgets.
However, even in the present economic climate, figures indicate that people still consider taking holidays to be an important part of life and a key way of taking a break from work.
Guy Chiswick, managing director of Webloyalty UK and Ireland said: "It is clear that the recession has made us more cautious about spending on holidays."
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