Attractions industry news

05 Jul 2016

Jordan tourism campaign focuses on historical assets

While many countries in the Middle East are focusing on building new attractions to entice tourists, Jordan is using existing assets, zoning in on its heritage with a new tourism campaign targeted at the UK.

The £500,000 (US$670,000, €604,000) ExtraJORDANary campaign will run through to September, with the objective to increase arrival figures in 2016 and 2017.

Home to a plethora of historic attractions, including most famously the Unesco World Heritage Site of Petra and the Dead Sea, the nation is also promoting blending the new with the old, promoting its mix of modern restaurants and hotels within a setting of traditional boutiques and local markets.

The campaign, says the Jordan Tourism Board, marks a significant spend. The key to its success, it says, is to focus on maximising both reach and frequency to ensure influence and memorableness.

“The campaign’s focus is to showcase our majestic country and inspire people to visit, as well as extend support to, our trade partners,” said Adel Amin, director of marketing at the Jordan Tourism Board.

“The campaign highlights Jordan’s most special places, including Petra, the Dead Sea, Wadi Rum and Aqaba, and aims to create desire and intrigue through a captivating headline and stunning visuals. Jordan has unique experiences in all segments, including wellness, biblical, adventure at Wadi Mujib and Wadi Hidan and other undiscovered locations around Jordan.

“We look forward to seeing our valued UK partners capitalise on this incredible promotion and will continue to work together to ensure the appetite for Jordan develops and the visitor numbers to our wonderful Kingdom increases.”

<< Back

News powered by attractionsmanagement.com

Royal-themed attraction opens at Peppa Pig World

The latest investment at Paultons Park in Hampshire, UK, sees a new zone opening at its Peppa Pig World attraction. [more...]

Mo Salah's boots go on display at British Museum

Egyptian striker Mo Salah, winner of this year's Golden Boot for being the top goalscorer in the English Premier League, has donated a pair of his boots to the British Museum, where they have entered the institution's world-famous Egyptian collection. [more...]

Europe's tallest observation wheel planned for Newcastle

Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel. [more...]

National Museums Liverpool names Laura Pye as its new director

Laura Pye has been named director of National Museums Liverpool (NML), with the current head of culture for Bristol City Council to take up her new position in August. [more...]

Museum Index: Louvre regains top spot as Paris recovers and London dips

France's museums have shown significant recovery following a tumultuous 2016, with the Louvre reclaiming top spot as the world's most visited museum in the latest TEA/AECOM Museum Index. [more...]

Theme Index: Success in Europe as waterpark attendance tops 30 million

Waterpark attendance has for the first time broken 30 million visitors among the world's top 20, with particularly strong performance in some of Europe's top waterparks, according to the TEA/AECOM Theme Index. [more...]

In brief:

Theme Index: @Disney breaks 150 million visitor mark as operator rules over theme park world @AECOM @TEA_Connect [more...]
Museums + Heritage Awards winners revealed @MandHShow [more...]
Former petrol station to become arts space in London's White City @LG_Architects [more...]
Royal Academy of Arts celebrates 250th anniversary with opening of Chipperfield-designed extension @royalacademy [more...]
Museums Association opens applications for Transformers Influence 2018-19 next month @MuseumsAssoc #matransformers [more...]
London's Design Museum crowned European Museum of the Year @DesignMuseum [more...]
Tourism's carbon footprint four times higher than previously thought [more...]
'A horticulturists’ haven': Sir David Attenborough opens kewgardens' painstakingly restored Temperate House @InsallArch [more...]
SeaWorld targets British tourists as operator plans to reclaim lost visitors [more...]
More news from attractionsmanagement.com>>
<< Back