Attractions industry news

05 Dec 2017

Hello Kitty joins forces with UNWTO in sustainable tourism campaign

The United Nations World Tourism Organisation (UNWTO) has put a face to its sustainability campaign, unveiling Hello Kitty as a special ambassador to the International Year of Sustainable Tourism Development.

UNWTO's ‘Travel.Enjoy.Respect’ campaign is aimed at raising awareness of the value and contribution tourism can make towards sustainable development. Hello Kitty, Sanrio’s most popular IP, will now support UNWTO with its advocacy effort.

“Travelling opens our minds and our hearts, and lets us see how we are equal,” said Hello Kitty in a special video inviting people to ‘Travel. Enjoy. Respect’.

The campaign will run in various languages at outlets around the world and will provide visitors to foreign countries with a set of recommendations to help them make responsible choices when travelling.

“You can be the change you want to see in the world," said Taleb Rifai, UNWTO secretary-general. "You can be an ambassador for a better future.

“Today, more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves.”


<< Back

News powered by attractionsmanagement.com

Coventry named UK City of Culture 2021

Coventry will be the third UK City of Culture following an announcement by minister for Arts, Heritage and Tourism John Glen. [more...]

Wembley to host four extra Euro 2020 games but Wales misses out

Four extra Euro 2020 matches will be hosted at Wembley Stadium, after UEFA said it could wait no longer for Brussels to confirm timescales for a new stadium. [more...]

Exclusive: Anvio VR signs deals for new sites in US and Europe

Russian virtual reality company Anvio VR has announced plans for a global expansion, starting in London this February, before rolling out its free-roam VR experience across Europe and North America. [more...]

Allies and Morrison win competition to revive 18th century mansion gutted by fire

British conservation charity the National Trust has announced that architecture practice Allies and Morrison will reimagine and rebuild Surrey’s Clandon Park, a historic Palladian mansion gutted by a fire in 2015. [more...]

Hadrian’s Wall joins with Great Wall of China to boost tourism

Hadrian’s Wall is teaming up with its much larger counterpart, The Great Wall of China, to encourage tourism and increase historical cultural understanding of the World Heritage Sites. [more...]

Potential Fox deal sees James Murdoch cast as contender to Disney throne

Fox boss James Murdoch has emerged as a contender to become the new CEO of Disney, following reports last week that Bob Chapek was the man to take the organisation forward. [more...]

In brief:

Eleven bid for England's £15m Northern Cultural Regeneration Fund @getnorth2018 [more...]
Hello Kitty joins forces with @UNWTO in sustainable tourism campaign [more...]
Britain must maximise heritage value ahead of Brexit, says government report @JohnGlenUK @DCMS #Brexit [more...]
VR installation combines dance, film and the story of salt to create original visitor experience at the Lion Salt Works Museum @LionSaltWorks [more...]
Heinrich and Palmer to transform The Deep, as Hull celebrates year of installations as UK City of Culture @thedeephull [more...]
Daan Roosegaarde to headline TIDE Conference at ISE 2018 @DaanRoosegaarde #TIDE #ISE2018 #AVIXA [more...]
Tim Knox named Royal Collections director [more...]
British tourism boost as Harry and Meghan prepare to tie the royal knot @VisitBritain #RoyalWedding [more...]
Judith Owens named chief executive of @TitanicBelfast [more...]
More news from attractionsmanagement.com>>
<< Back