Attractions industry news

22 May 2019

Museum Index: Louvre breaks attendance record as Europe continues to lead global museum market

Temporary exhibitions and geopolitical changes continue to serve as key attendance drivers for museums in Europe, which remains the global market leader for attendance in the sector, according to the latest edition of the TEA/AECOM Theme and Museum Index.

According to the report, museum attendance globally is primarily being driven by temporary exhibitions, facility improvements or expansions, external market factors, and improvements to competitive museums in the same market, with social media and special events now also starting to have an impact.

"New drivers include the successful engagement and expanded use of multiple marketing channels, particularly social media platforms," said Linda Cheu, vice president of economics for the Americas AECOM, who analysed the museum findings globally for the report.

"The path to continued success and growth for Europe’s museums also includes special events and new collaborations with well-recognised celebrities, designers, and relevant IP. Museums are also actively extending their brands and their reach, as well as ancillary revenues, through new locations and travelling exhibitions."

The Louvre in Paris, which was already the world’s top-attended museum, had a record-breaking year with 10.2 million visitors in 2018. The result is a significant increase on its previous attendance record reported in 2012 when the institution welcomed 9.7 million visitors through its doors. The attendance figures are particularly substantial for the Louvre and Paris, with the result representing a recovery from the museum’s 30 per cent downturn in 2017, a drop largely attributed to a plunge in tourism volumes during a time of unrest in the French capital.

The Natural History Museum in London also enjoyed a record year, with an attendance surge of 17.8 per cent to 5.2 million visitors. According to the report, attendance was driven by the opening of the museum's re-imagined main gallery – Hintze Hall – which features "Hope", a 25-metre-long blue whale skeleton suspended from the ceiling. Other attendance boosters came from collaboration on events and products with leading IP, such as Dippy the Dinosaur, the Roald Dahl Story Company and Lego. The museum also introduced a new 357-seat traditional performance theatre.

The Metropolitan Museum of Art in New York is North America's most visited museum, with an attendance rise of 5.1 per cent to 7.36 million visitors, taking the top spot for itself after drawing equal attendance in 2017 with Washington DC's National Air and Space Museum, which experienced a significant decline primarily attributed to the month-long US government shutdown at the end of 2018, which majorly-affected the Smithsonian collection of museums.

Attendance for the top 20 museums worldwide was relatively flat, with 108.1 million combined visitors – an increase of 0.1 per cent on the previous year's figures.

To read the full report click here.

<< Back

News powered by attractionsmanagement.com

Vigilante Group launches to shake up the experience sector

Six UK-based creative companies have teamed up to launch the Vigilante Group, described as a "rebellious team of creative companies" looking to "liberate the world from the fortress of the status quo". [more...]

Don't miss out on VAC 2020 - catch it on demand until 12 November

For those who missed this year’s VAC – the annual UK Conference for Visitor Attractions – there’s still the chance, until 12th November, to catch it on demand. [more...]

Tourism minister and former google travel exec, Nigel Huddleston, delivers keynote speech at VAC 2020

UK tourism and heritage minister, Nigel Huddleston, delivered the keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) which was held on Wednesday 7 and Thursday 8 October as a virtual event. [more...]

Pinewood Studios, home to James Bond and Star Wars, set to house major visitor attraction

The UK's best-known film studio, used for the filming of blockbusters such as the James Bond and Star Wars franchises, is set to house a major new visitor attraction. [more...]

Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards

The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage. [more...]

Therme Group announces development plans to roll out wellbeing resorts across UK

Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities. [more...]

In brief:

COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding @RishiSunak @hmtreasury @UKHofficial @josscroft @UKinbound #COVID19 #RishiSunak #minibudget [more...]
Eureka! reveals new designs for Eureka! Mersey – construction to begin in 2021 @k2_architects @eurekamuseum @Merseytravel @LpoolCityRegion @WirralCouncil @yourseddon @Sutcliffe_1985 @taceme @weareurbangreen @WalkerSime #Liverpool #Museum [more...]
Thermal project set to ‘redefine city wellbeing’ on track for 2023 opening @ThermeGroup #wellbeing #citywellbeing #thermalexperiences #development #Manchester [more...]
Cultural Renewal Taskforce launched to get sector up and running @DCMS @AlexScott @neilfmendoza @Marthalanefox #COVID19 #Coronavirus #Culture #Leisure #DCMS [more...]
EU launches plan to refloat 'vibrant European tourism ecosystem'@EU_Commission @TourismsVoice @tourismsociety #Tourism #COVID19 #Coronavirus #Travel #Beach #CityBreak [more...]
MPs write to chancellor demanding more support for tourism and hospitality @UKHofficial @RishiSunak #Tourism #Hospitality #COVID19 #Coronavirus #Lockdown #hotels #Pubs [more...]
Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry @tourismsociety @TourismsVoice [more...]
Tourism industry must lead and inspire, says Ken Robinson @tourismsociety @TourismsVoice [more...]
Farewell Lord Bath. Longleat Safari Park visionary dies from COVID-19 @longleat [more...]
More news from attractionsmanagement.com>>
<< Back