Attractions industry news
07 May 2024
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
Walt Disney Studios Park will become Disney Adventure World when the new immersive area, World of Frozen, opens.
The transformation of Walt Disney Studios Park will see it almost double in size.
“We’re changing the story of Walt Disney Studios Park, evolving from ‘how it’s done’ soundstages to celebratory theatres and adventures that come to life in immersive worlds,” said Tom Fitzgerald, chief storytelling executive at Walt Disney Imagineering and senior creative executive for Disneyland Paris.
“These fully realised adventure worlds will become the focus of the park’s new identity and appear as realms that guests discover as they navigate deeper within the park and are invited to participate in adventures inspired by our most beloved stories.”
As part of the rebrand, the park’s entrance is also being reimagined, with the current design replaced with ‘crafted décor that pays homage to historic movie theaters in Hollywood and the entertainment industry as a whole.’
“Embracing a transformation that involves the overhaul of more than 90 percent of Walt Disney Studios Park since its debut in 2002, we’re unveiling a fresh creative vision that has completely redefined our second gate,” said Natacha Rafalski, president of Disneyland Paris.
Previous investments in the property include World of Pixar, which opened at the park in 2021 and Avengers Campus (2022).
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