Attractions industry news

07 May 2024

Disneyland Paris renames theme park as part of $2 billion transformation

Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.

Walt Disney Studios Park will become Disney Adventure World when the new immersive area, World of Frozen, opens.

The transformation of Walt Disney Studios Park will see it almost double in size.

“We’re changing the story of Walt Disney Studios Park, evolving from ‘how it’s done’ soundstages to celebratory theatres and adventures that come to life in immersive worlds,” said Tom Fitzgerald, chief storytelling executive at Walt Disney Imagineering and senior creative executive for Disneyland Paris.

“These fully realised adventure worlds will become the focus of the park’s new identity and appear as realms that guests discover as they navigate deeper within the park and are invited to participate in adventures inspired by our most beloved stories.”

As part of the rebrand, the park’s entrance is also being reimagined, with the current design replaced with ‘crafted décor that pays homage to historic movie theaters in Hollywood and the entertainment industry as a whole.’

“Embracing a transformation that involves the overhaul of more than 90 percent of Walt Disney Studios Park since its debut in 2002, we’re unveiling a fresh creative vision that has completely redefined our second gate,” said Natacha Rafalski, president of Disneyland Paris.

Previous investments in the property include World of Pixar, which opened at the park in 2021 and Avengers Campus (2022).

<< Back

News powered by attractionsmanagement.com

Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience

Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. [more...]

Bridgerton Season three – most Instagrammed locations

Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations. [more...]

Merlin unveils record-breaking Hyperia coaster at Thorpe Park

Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year. [more...]

Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations

Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam. [more...]

Use of cinematography techniques significantly increases engagement with VR

A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments. [more...]

Disneyland Paris renames theme park as part of $2 billion transformation

Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation. [more...]

In brief:

UK's Royal attractions had a bumper year in 2023 @ALVA_UK @bernarddonoghue [more...]
Working class histories are being celebrated and preserved by the The Everyday Heritage initiative from NGO Historic England @historicengland [more...]
Fire at @Liseberg’s new water world is now under control but concerns continue for a construction worker who is still missing [more...]
Raby Castle reveals ambitious plans to become a major visitor destination [more...]
@WakeTheTiger_ launches "mind-bending, limit-pushing voyage into an absurd dimension beyond imagination" [more...]
Yin yoga and sound healing on offer @Tate this week in a collaboration with @MoveYourFRAME [more...]
Elvis Presley Live is coming to London@LayeredRealUK #Elvis #ElvisPresley [more...]
@PerthMuseumUK to open Easter weekend, bringing the Stone of Destiny back to Scotland for the first time in more than 700 years @culturepandk @mecanoo_ [more...]
Excitement for Bedford as the town could be home to Europe’s first Universal Studios @parks_universal [more...]
More news from attractionsmanagement.com>>
<< Back