ALVA Press releases
OUTDOOR VISITOR ATTRACTIONS DOMINATE ALVA’S 2021 VISITOR FIGURES
18 March 2022:
OUTDOOR VISITOR ATTRACTIONS DOMINATE ALVA’S 2021 VISITOR FIGURES
The Association of Leading Visitor Attractions (ALVA) has released the visitor figures of its members for 2021 which saw a strong demand for outdoor attractions whether gardens; parks; forests or zoos.
The total number of visits to ALVA sites in 2021 was 67.8million, which was a 25% increase on the previous year, but represented an annual decline of 57% on the 156.6million visits in 2019 to the top 306 ALVA sites.
Since 2020, Scotland has seen an increase in the number of visits to their attractions of 45%, while London saw the weakest year-on-year performance with visits up just 17% compared with 26% for other areas of England.
The impact of days closed obviously had an effect on visitor figures with the average number of days that sites were closed in 2021 when, in a normal year, they would have been open was 99, which is equivalent to 31% of normal opening days. Sites in London were closed for an average of 148 days, significantly more than the 81 days for attractions elsewhere in England.
On average, sites that provided a figure reported that just 4% of visits in the past year were made by visitors from overseas.
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